News & Opinion

Halfords runs glow in the dark Mirror wrap

The wrap, which coincided with the clocks going back at the end of October, reminds cyclists and motorists to boost their visibility on the roads. 

Distributed across five regions, the reflective wrap was printed on a mini version of the Daily Mirror with two executions; one to reflect cycling and one for motoring.

Caroline Waller, head of advertising, digital marketing and PR at Halfords, said: "Research shows that weather has the second biggest influence on consumer behaviour, and we think this initiative with Trinity Mirror is a really fun way of bringing to life awareness of darker nights and an effective way of reminding cyclists and motorists to boost their visibility on the roads."

by Jessie Sampson 05/11/18

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