News & Opinion

Guardian Labs & Google Pixel 3 team up

The multimedia branded content campaign brings to life how the phone's core features can help make every day more extraordinary.

'Tales of the Everyday Extraordinary' profiles some of London's most trailblazing cultural influencers and explores the power of everyday objects and places, through a programme of live talks, video content and online features hosted on The Guardian.

Launching the campaign, Guardian Labs is curating a six-part event series at Google's Curiosity Rooms at 55 Regent Street, London, hosted by broadcaster Laura Jackson and journalist Laura Craik. Six influential names from the worlds of fashion, food, art and culture will each share the unique everyday object that propelled them on their journey to success and reveal the story behind it.

The first event took place last Sunday (18 November) featuring author and activist Chidera Eggerue aka The Slumflower, while the remaining five sessions will run across the next few weeks. Upcoming events include: community champion, Karl Lokko; Ctrl, Alt, Delete podcaster and author, Emma Gannon; vegan chef, King Cook; editor-in-chief of gal-dem, Liv Little; and musician and songwriter, Kele Okereke.

Alongside the live talks, Guardian Labs will produce bespoke videos and features. This includes using Google Pixel 3 to create six short films delving into the extraordinary story behind each person’s object and surroundings.

Adam Foley, commercial strategy director at Guardian Labs, said: "We're delighted to be working with Google Pixel for the second year running. Our work together last year on 'The Chain' set a new bar for what we do and we're very excited about creating live experiences together, taking our partnership into a new space."

Graham Bednash, Google's director of consumer marketing, added: "We wanted to create a series of experiences that really brings to life the attitude and features of the Pixel 3. It's great to be partnering with The Guardian on this innovative project."

A full list of Guardian Labs' Tales of the Everyday Extraordinary events are below:

Sunday 18 November, 3-4pm: Chidera Eggerue aka The Slumflower

Friday 23 November: 7-8pm, Karl Lokko

Sunday 25 November, 3-4pm: Emma Gannon

Sunday 2 December, 3-4pm: King Cook

Sunday 9 December, 3-4pm: Liv Little

Sunday 16 December, 3-4pm: Kele Okereke

by Jessie Sampson 21/11/18

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