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Evening Standard’s ‘Food for London Now’ appeal raises £10 million

The news brand says a big thank you to London after delivering 20 million meals.

Today, the Evening Standard is shining a light on London to thank the city for its fundraising efforts and contributions.

Enormous thank you messages are being beamed onto St Paul’s Cathedral and Piccadilly Circus, using Peter Blake’s specially commissioned artwork from earlier in the year.

For the first time ever, the Evening Standard has also produced a variant front page for today’s edition, celebrating with both iconic images as well as a letter from proprietor Evgeny Lebedev. 

Please find the letter below:

Dear London,

Today our Food For London Now appeal surpassed its target of raising £10 million to feed London’s poorest.

Nine months ago, when the UK first entered a historic lockdown to tackle a novel threat, we set ourselves a challenge. The situation was grave: the economy was flatlining, community organisations saw their funding slashed and many could not leave their homes or access basic essentials.

We are a commuter paper and we felt the pain of the pandemic almost as acutely as many others. So we resolved to do what we could to help Londoners who needed it at this difficult time; and give people the tools to help each other.

Continue reading this letter.

18/12/20

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