News & events

Evening Standard launches the second edition of Be London’s Headline

Let London hear your voice. 

The Be London’s Headline competition offers creative teams, planning agencies and brands the unique opportunity to paint London with their message.

2019's inaugural Be London’s Headline competition offered brands the opportunity to be the headline, granting them a newspaper cover wrap, homepage takeover and branding across its vendor network, with a brilliant winner in paint brand Valspar.

In 2021, the competition has evolved in line with the business’ ongoing digital transformation. This year’s winner will not only have the opportunity to be the headline but also to write the story, with the newly launched BrandPost digital solution added to the prize package.

BrandPost gives brands the opportunity to set the agenda, elevate engagement with the Evening Standard’s diverse audience in their own unique voice and integrate seamlessly with editorial content.

The new Be London’s Headline prize package will include a cover wrap, homepage takeover, presence across the Evening Standard vendor network and a BrandPost article that will be published on the Evening Standard’s homepage. 

To be in with a chance of Being London’s Headline and writing the story, entrants this year are asked to submit creative ideas for a cover wrap and an outline of how they would use a BrandPost article. 

Competition judges announced to date are Dan Locke, chief commercial content officer at the Evening Standard; Niki West, client services & strategy director, Newsworks; and Justin Pearse, editor at New Digital Age, amongst others.

James White, commercial director, The Evening Standard, commented: “In preparation for the return of the London we know and love I am delighted that we are able to give brands the chance to display their creativity, raising their voices at a key time for the rebuilding of the capital. The entries we saw in the first edition of Be London’s Headline were witty, inspiring and full of potential to capture a moment. I am excited to see what this moment in time will present.” 

The competition was announced at last week’s virtual showcase of ‘Setting the New Standard’ and more information can be found here.


Want the latest news, opinion and insight on news brands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never