News & events

Enjoy summer safely

Sponsored stories provide readers with tips on how to have 'safer summer days out'.

People up and down the country have started their summer holidays.

Local businesses such as pubs, hotels and attractions have begun reopening their doors, adhering to strict safety measures to keep customers and employees safe.

This three-part series will inform readers on where to go for the best local ice cream, which pub garden tables they should book and staycation ideas for all the family.

Examples of sponsored stories include providing readers with tips on where you can enjoy idyllic picnics like at Spetchley Park in Worcester and the attractions that are open in different parts of the country via the i newspaper. 

There is something for everyone. For the daredevils among us, The Times published a great feature on Zip World at Penrhyn Slate Quarry in North Wales, which is the fastest zipline in the world and the Yorkshire Post listed the resorts, attractions, walking destinations and National Trust properties the region has to offer.

For those planning to travel far, the branded content urges readers to check before they visit destinations and attractions. Take a read of Visit Britain’s ‘Know before you go’ campaign here for more information.

Local news brands will run these branded stories over the coming days.

This is the latest wave of branded content, which is part of an advertising partnership launched between the government and newspaper industry, aimed at keeping the public safe and nation united throughout the Covid-19 pandemic.

Check out all the latest news from the “All in, all together” campaign here.


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