Celebrating the UK's createch industry

News & Opinion

Celebrating the UK's createch industry

The UK is a world leader in the createch industry and following the recent London Tech Week and Createch conference, Janet Hull of the IPA and Advertising Exports Champion James Murphy led a panel that showcased the innovation and know-how that are hallmarks of British createch across the globe.

Neil Henderson, CEO of St Luke’s demonstrated the work that the agency had created for New Zealand brand Old Mout Cider as it successfully sought to go global and enter the UK market, drawing on its NZ heritage by creating animated brand characters. Jude Ower, CEO of Playmob, discussed how her business is using the power of gaming and data to build meaningful relationships between brands and consumers in what is now a global industry worth $70.3bn, with key markets including the Middle East, Africa and Asia.

Finally Carl Grinter, MD of Three Wise Monkeys outlined how his firm is breaking boundaries in the area of liminal surprise by moving people from physical, to virtual and back to the physical world via advertising.

You can view images from the event at the Advertising Association's Cannes Lions 2019 hub.

Watch out for updates from Cannes Lions 2019 on the Cannes Lions hub and on Twitter.

Ad Association 21/06/19

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
3rd Floor
3 Marshalsea Road
London
SE1 1EP

Phone:
0203 949 7470

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never