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Building upon the learnings of 2020

At the end of last year, Mediatel asked experts from the media and ad sectors to reveal their hopes and plans for 2021.

As part of its collection of strategies for success, Mediatal spoke to News UK’s group chief commercial officer Dominic Carter.

In case you missed it, this is what he said:

It’s been an interesting year, but I believe that the pandemic has strengthened our business because it has created a shared sense of urgency to accelerate our transformation. The need to adapt to the changing environment has meant innovation and commitment has been at the forefront of our strategy throughout the year, and this will be continued as we ensure that we successfully advance our business into the future.

2020 has highlighted that our pre-pandemic plans were all pointing in the right direction and I feel we are in a strong place. As we continue to build on the learnings, launches and investments from this year, I’m feeling confident that we have the right strategies in place for success next year.

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