News & Opinion

Audiences are growing for news brands, so why not ad revenue?

Newsworks Executive Chair Tracy De Groose talks to Campaign about how the ad industry is undervaluing the importance and context of trusted news.

She writes: "There is a paradox at play in the news industry. We are growing. But we are not.

"Over the past decade, news readership has grown by 10%. Two-thirds of those readers are now consumers of digital news. The latest numbers show that 19 million people read a national newspaper online every single day. 

"And, in the past year alone, that number has grown by two million readers. Just to reiterate: that’s two million more people a day reading a version of a national news brand online compared with 2018."  

Read the complete story here.

22/10/19

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