News & events

Daily Mail's ‘Computers for Kids’ campaign raises £250,000 in first weekend

The initiative aims to boost the supply of laptops to schools that need them the most.

In today’s edition of the paper, a poll finds that a staggering one in three families are struggling with home schooling because they don’t have enough computers for their children.

To tackle the digital divide that’s been exacerbated by the Covid-19 lockdown, the Daily Mail is urging everyone, from big corporates to individual readers, to help it deliver computers to those struggling to access online learning.

Using donations of computers from firms, the laptops will be refurbished up to the specifications required by the Department for Education, which is working alongside the Daily Mail to provide the devices to the schools.

In addition to adding many thousands of computers into the supply chain, the Daily Mail will be working to combat data poverty and be calling on the telecoms giants to end the high charges for data, which are leaving families financially crippled.

Readers responded over the weekend by donating a staggering £250,000, with thousands of contributions flooding in – many from grandparents – coupled with heartfelt messages of support.

Funds raised by the Daily Mail’s ‘Computers for Kids’ campaign will be donated to the MailForce charity, which last year delivered more than 42 million pieces of PPE to support the NHS and other healthcare workers as the country faced a PPE crisis.

Geordie Greig, editor of the Daily Mail, said: “This Daily Mail campaign aims to help end the digital divide in Britain. It is shocking that more than a million children do not have access to a laptop. We want to try to make a difference in the same way that our last MailForce campaign did.  

“Our readers showed incredible generosity then and I hope they will get behind this campaign, as we help accelerate the process of getting computers to children in need.”

The Daily Mail’s campaign has been hailed by England rugby star Maro Itoje, Education Secretary Gavin Williamson, all the main teaching unions, and the Children’s Commissioner for England Anne Longfield.

Education secretary Gavin Williamson, commented: “We know how difficult this past year has been for young people who have had their education disrupted by the pandemic, which is why we’ve provided laptops and tablets at such speed and scale to those who need them the most.

“The Daily Mail’s support in building on the aid provided by government can only be a good thing and I welcome the undoubted generous response of Daily Mail readers, ensuring even more young people can benefit from a device for both home education and into the future.”

Find out more here.


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