News & Opinion

The Government launches GREAT Inspirations Campaign 

Sponsored content about the new initiative is published today across the UK in print and online.

As the country continues to reopen, branded stories run in today’s news brands celebrate the remarkable way businesses and their employees have responded to the Covid-19 pandemic. 

From innovating production lines to delivering goods to the vulnerable, the GREAT inspirations campaign shines a light on untold stories from up and down the country. 

One example is Brompton Bike Hire, the bicycle company supported the NHS with the launch of an initiative delivering over 1,000 newly-manufactured Brompton bikes to key staff. The ‘Wheels for Heroes’ campaign saw Brompton Bike Hire launch a crowdfunder and commit production costs equating to an  investment of up to £100,000 (via Daily Mail).

Another sponsored story from Bristol, comes from Fears Watch Company, the UK’s oldest watch company. The company’s MD took a full-time night job at Asda during the crisis so that he didn’t have to make his staff redundant and to enable them to pay all their suppliers (via Liverpool Echo).

This is the latest branded content that has gone live as part of an advertising partnership launched between the government and newspaper industry in April.

Stay to up to date with the latest news from the “All in, all together” campaign here.

You can explore the campaign here:


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