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Mental availability in the digital age

Register for the launch of Newsworks' latest research study exploring the psychology of consumer decision-making in Manchester. 

Mental availability is a key tenet of Byron Sharp’s seminal work on how marketers can deliver brand growth. But what does this mean in the digital age? The places we shop are changing, with growth increasingly coming from online commerce. What are the implications for brands and how they market themselves? In a world of hyper-targeting and personalisation, does mental availability even matter any more?

Register using the link below to hear our research discussed by a stellar line-up of guest speakers, including:

  • Denise Turner, Insight Director, Newsworks
  • Ian Murray, Co-Founder, House 51
  • Jon Kershaw, MD, PHD Manchester
  • Craig Tuck, Chief Revenue Officer, The Ozone Project

Event details
When: 12 February | 9 - 11am | Breakfast served from 9am 
Where: Everyman Cinema, St John’s, ABC Building, 23 Quay St, Manchester M3 4AS

Register for the event.

Hannah Ohm Thomas 27/01/20

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