News & Opinion

News Corp prioritises digital content

Murdoch's newly created publishing arm will look to "own the second screen", according to Robert Thomson.

Thomson, chief executive of News Corporation, said that the company would prioritise developments in digital content and global reach. Whether "a football match or a British election" the priority will be to make news increasingly accessible and engaging via smartphones.

In reference to the growth of digital devices, Thomson said that the media sector was "still at the early stage of a second great migration, from print to web from web to mobile".

Evidence of this "great migration" is The Sun's erection of a £2 pay wall from August, with a new deal allowing the publisher to exclusively show Premier League highlights online and on smartphones providing readers with an incentive to meet the charge.

In order to create an engaging and original digital product to host this exclusive content, News Corp "are working with Fox Sports and even the Wall Street Journal's quirky writers to develop a different kind of commentary for smartphones".

However, Thomson also said that the digitisation process is only just being set in motion and that it would "take longer than a couple of quarters" to make the transition into a digital growth business. This long term evolution is something that the company are prepared for with Thomson adding "we are also candidly and decidedly optimistic and focused... we are not here for the short term".

Source: The Guardian

01/07/13

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