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Tablets are media 'hubs' for young Germans

Research by BITKOM, the German industry association for IT and new media, has found that the ways in which German tablet owners use their devices varies according to age group.

The study, which consisted of 500 consumers, concluded that those aged between 20 and 29 years use their tablets mainly for entertainment purposes; 71% use them for playing gaming apps, 55% listen to music and 42% use them to watch film or TV.

In comparison 47% of 50 to 59 year olds use their tablets to play gaming apps, 35% listen to music and 17% watch TV and film.

Michael Schidlack, consumer electronics analyst at BITKOM, described tablets as “all-rounders” and said that they are “a hub for media consumption” for many younger people. Touch sensitive, high resolution screens and the increasing amount of tablet apps available have driven this, according to Schidlack.

Overall 10% of Germans own a tablet according to the research; 48% use them to view photos, 46% to visit social networks, 37% to read digital magazines and 24% to work on documents.

According to Ofcom’s Market Communications Report, 24% of people in the UK owned a tablet in Q1 2013. Of this group 50% of people cited that the reason for purchasing a tablet was for entertainment purposes.

Source: Warc

08/08/13

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