News & events

News UK partners with Absolute Radio

News UK has formed a ten-month partnership with Absolute Radio to promote its exclusive Barclays Premier League highlights.

The deal, believed to be worth six figures, will see News UK run an advert for its near-live football highlights every Saturday at 5.20pm during the radio station’s Rock ‘N’ Roll Football show.

As part of the deal, brokered by m/SIX, Absolute Radio will also feature branded goal flashes when other matches are played on Sundays and Mondays. Additionally, trails featuring Ian Wright, Russ Williams and Jim Proudfoot from the Rock ‘N’ Roll Football Show will run during the build-up to matches on Fridays, as well as on Mondays when the 60-second match highlights will go live on Sun+ and The Times.

The deal follows news of an extensive campaign to promote Sun+, including a new 60-second TV advert. As part of this new deal, the advert will be displayed to listeners tuning in to Absolute Radio’s football coverage online or via mobile.

Source: Media Week


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