News & events

Twitter offers users related headlines

Twitter has announced that it will roll out a new 'related headlines' feature that will allow users to see news articles where a tweet has been embedded.

This new addition will ensure that if a newsbrand, or any other site, embeds a topical tweet into a news story, then a direct link to the article will appear on the tweet's permalink page. This will make it easier for Twitter users to discover more background information about a tweet.

In a blog announcing the news, Brian Wallerstein, software engineer at Twitter, used the example of Jason Collins, who became the first openly gay NBA player earlier this year.

After the story broke, Collins tweeted that all the support he had received that day was "inspirational". However, those unaware that the news that he was gay had broken would not have known what all the inspirational support was for.

Wallerstein went on to say that when outlets like ESPN and MSNBC reported the story, they embedded Jason Collins' tweet and then provided additional context that was not available directly on Twitter. All readers could then easily be filled in on the whole story.

The move, which will further underline the connection between social networks and newsbrands, seems like a shrewd one. Figures from comScore show that two thirds of Twitter users also visit newsbrands websites and more than 90% of people who visit a newsbrand website on their mobile phone also visit Twitter.

Jason Collins

Sources: Twitter and Techradar


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