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Trinity Mirror plans seven-figure ad push plan

Trinity Mirror has employed Quiet Storm, a creative ad agency and production company based in London, to work on a Mirror brand project, which is due to launch later this year.

Quiet Storm, who specialise in film production, will work with the Mirror to produce a "high-impact" campaign, which will position the brand as an "intelligent tabloid" after projecting the Mirror to new audiences.

The campaign, which will initially last for six weeks, will be the first of its kind in nearly a decade for the Mirror and will spread across a range of platforms including TV, outdoor, online, social and print.

Trinity Mirror's marketing director Zoe Harris said: "Quiet Storm have devised a campaign that works harmoniously yet powerfully across all platforms. It is thought-provoking and will force people to stop and think about what the Mirror is saying. Never before has the unique positioning of the Mirror resonated more with customers."

Trevor Robinson, an OBE from Quiet Storm, added: "On a personal level the Mirror is a brand I love and this is a fantastic opportunity for Quiet Storm to play an integral part in putting it back in the hearts and minds of the British public, where it belongs. It's always exciting to have courageous clients who are open to truly brave ideas of the kind we believe will help make this happen."

Trinity Mirror also confirmed that DLKW will remain as its lead creative agency and will continue to work across a number of other projects.

Source: The Drum

23/08/13

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