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David Robinson appointed as Sun marketing director

The move sees Robinson take over the role from Rob Painter, who is now marketing director with Sky Betting and Gaming.

Robinson joined News UK in 2010 as head of customer engagement and became head of customer retention at the start of 2012. Since the start of 2013, he has been leading the marketing and sales activity for Sun +, which launched at the beginning of August, and he has recently been involved in the launch of The Sun’s new football season Dream Team.

Katie Vanneck-Smith, chief marketing officer at News UK, said of the appointment: “In his three years working across the News UK estate, David has established himself as a well-respected member of the team.

“His passion and understanding of The Sun brand, a proven track record of innovative marketing, as well as his leadership and collaborative qualities – demonstrated in leading the launch of Sun + - I am really excited by his appointment to the role.”

Source: Media Week

16/08/13

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