News & events

ABC: A month of records for newsbrands

The latest ABC online figures, for July 2013, show that Wimbledon and the birth of the royal baby encouraged record-breaking results across the majority of newsbrands.

At the beginning of August, internal figures at MailOnline suggested the site had set a new global traffic record in July. Today's ABC figures confirm that the publisher had over 134 million unique browsers last month, averaging 8.82 million browsers a day, with 10.6 million unique browsers recorded on the day the royal baby was born – all record numbers. This represents a 44.0% year on year increase in daily average unique browsers, and an 8.8% rise on June's figures.

In its last month before switching to Sun+, The Sun had almost 1.9 million browsers visiting its site every day, with 31.8 million unique browsers visiting across the course of the month – again, both record highs. This represents a 22.7% year on year increase in daily browsers, and saw the number of monthly unique browsers grow by 26% year on year.

For a second successive month, Mirror Digital Group also witnessed a record level of traffic, both daily and monthly. Daily average unique browsers increased by 76.7% year on year, while its monthly browsers rose by 77.5%, leaving it just shy of 30 million.

Not to be left out, The Independent also had its highest ever number of daily average unique browsers in July (1.2 million). It also saw substantial growth year on year, with its daily figure up 65.2% and its total monthly browsers rising by 63.4%.

The Guardian narrowly missed out on surpassing its own monthly record, set in June, but still enjoyed a 36.3% increase in its total unique browsers on last July.

Meanwhile, The Telegraph enjoyed a steady month, with 54 million unique browsers, up 4.9% year on year. The number of daily unique browsers grew a similar amount, up 5.9%.

 Jul-13Month / Month %Year / Year %
 Daily Ave.Total
Daily Ave.Total
Daily Ave.Total
Monthly 206,474 4,677,160 10.09 13.35 21.99 21.02
The Independent 1,225,469 26,229,052 11.45 11.25 65.16 63.36
Mirror Group Digital 1,447,198 29,754,028 0.49 1.36 76.66 77.52 4,799,741 84,846,900 -1.73 0.00 38.96 36.27
The Sun 1,871,623 31,781,861 3.12 7.36 22.70 25.98
MailOnline 8,822,767 134,244,177 8.76 11.10 43.99 37.05
Telegraph 2,753,596 54,345,008 0.75 0.63 5.88 4.89

Downloadable - ABC online July 2013 chart

For more, see our Market Overview charts and Titles at a Glance section.


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