News & Opinion

MailOnline sets new global traffic record

MailOnline set a new record of 134 million unique browsers in July, according to internal figures.

Following the news that the website enjoyed its best ever day last month, with 10.57 million unique browsers visiting the site on 22 July – the day the royal baby was born – MailOnline has revealed that the bumper levels of traffic extended throughout the whole of July.

Other stories thought to have contributed to the record total include the death of Glee actor Cory Monteith, the reaction to the acquittal of George Zimmerman in the US and the recent rail disaster in Spain.

MailOnline also revealed that the royal birth saw it break its hourly record, with unique browsers peaking at over one million during its busiest hour, between 8-9pm, when the birth of Prince George was announced.

Speaking about the news, Martin Clarke, publisher of MailOnline, said: “What is exciting is the fact that these surges in traffic are coming predominantly from our core, loyal audience which is bookmarking our home page and visiting us directly, versus indirect traffic from external sources”.

Source: Guardian


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