News & Opinion

IPA TouchPoints 2019: quality time spent with digital news brands increases to one hour

New TouchPoints data shows that readers are spending 6% more time with their digital news brands.  

The latest IPA Touchpoint and PAMCo data reveals that digital readership is on the rise with more people accessing news digitally than ever before and when they do, they spend more time reading it.

Although digital news is increasing in demand, print remains stong. Whereas readers spend 60 minutes with a digital news brands, they now spend one hour and 11 minutes with their print news brand, on the days that they read 

Sunday print readers are spending even longer — 1 hour and 31 minutes — up 5% from last year. And some readers are even spending a further 51 minutes on the Sunday titles throughout the week (Monday to Saturday). 

Breaking down digital news brand consumption. Via desktop, readers are spending 54 minutes reading news brands, with the number increasing to 56 minutes for 18-34s — a significant uplift of 18% year on year. 

On average, readers are spending 56 minutes reading news brands on their smartphones and 55 minutes reading using their tablets.   

Download infographic here.  

Touchpoints20192 - infographic

by Zainab Pirzada 12/09/19

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