All in, all together news and opinion

‘Come together’: Why COVID-19 is having a huge impact on UK audiences

Our insight director Denise Turner writes for WARC about what people find important and how this is put to the test at a time of crisis.

COVID-19 is the biggest peace-time crisis this country has ever encountered. We’re faced with a humanitarian emergency and a need to come together to face the challenges ahead.

To coincide with the UK government’s COVID-19 newspaper advertising campaign ‘All in, all together’, I took a look at the first results of our study ‘Come together’, which looks into what people find important and how this is put to the test at a time of crisis.

Continue reading this piece on WARC

05/05/20

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