News & Opinion

The Telegraph and Mastercard team up for UK media first

Mastercard teams up with The Telegraph to create the first branded AMP Story experience in the UK.

Central to this latest media first for The Telegraph is the story of a young boy’s dream of being a mascot for Liverpool FC. Through animation and motion graphics, users follow the developing story as his dream becomes reality: first bearing witness to the moment he is told he will be a mascot for the Champions League game against Manchester City, before following his journey through to the magical moment he walks out onto the pitch.

Discussing the activity, Richard Castle, account services director for Telegraph Spark, said: "Innovation and experimentation with new platforms and formats is central to The Telegraph's pioneering spirit. Our branded content division, Spark, strives to be first to commercialise new opportunities. Even though AMP Stories are still in their development stage we wanted to try the format our with one of our key partners - Mastercard. The delightful results speak for themselves - AMP Stories provide a rich canvas for moving images to tell our partners' messages. Being searchable, shareable, quick to load and optimised for mobile, they are the ideal new format for the smartphone era."

Take a look here

by Jessie Sampson 03/05/18

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