News & Opinion reports growth following redesign

The Evening Standard’s site saw growth of +12% month on month and +28% year on year in March, while UK traffic to the Standard's homepage increased 20% month on month.

The mobile version of the Standard also showed strength in March, growing 13% month on month and 33% year on year.  

The growth in digital traffic follows investment in the Evening Standard's digital strategy over the previous year. In September 2017 the site was made faster and more secure, before a redesign in October to facilitate ES' commercial goals and reflect the new editorial tone. The website was further revamped in March 2018, in line with the launch of the new look print Evening Standard.

GO London – the Evening Standard's online, curated guide to the very best the capital has to offer – was officially launched in January. March was also a record breaking month for GO London, achieving an increase in unique visits up 13% month-on-month. This is an increase of almost 30% since GO came out of beta in December.

The growth figures demonstrate a sound return on ES' on-going digital investment. ESI Media says: "Working with the Evening Standard now gives advertisers the opportunity to align with one of the new and exciting national market leaders in digital content and news."

As part of ES' wider digital strategy and commitment to reflect the consumer appetite for multi-platform content, a substantial upgrade to the Evening Standard app – including a live news feed, embedded digital editions and archive of the newspaper – will launch in the next few weeks. Supplements ES Magazine and Homes & Property will be prominent in the app, as well as the introduction of interactive content such as puzzles and games.

David Tomchak, digital director, Evening Standard Editorial, said: "We're thrilled with March's digital figures. It is very satisfying to know that our content resonates so strongly with audiences across the city, the country and internationally. There is a lot still to deliver and plenty more changes are on the way but the trajectory of our growth to-date is incredible and is a ringing endorsement of team's hard work."

by Jessie Sampson 14/05/18

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