News & Opinion

Tesco apologies with print ad

Tesco uses national newspapers to apologise for horsemeat scandal, while Morrisons cashes in with rival print ad promoting 100% beef burgers.

Tesco has put an ad in The Times, Daily Telegraph, Guardian, Independent, The Sun, The Daily Mirror, Daily Mail and Daily Express apologising for the "serious problem" with its Tesco value burgers.

The Food Safety Authority of Ireland (FSAI) found that three Tesco products contained horsemeat and one of which, the Tesco value burger, was 29% horsemeat.

In the ad today Tesco said: "While the FSAI has said that the products pose no risk to public heath, we appreciate that, like us, our customers will find this absolutely unacceptable.

"We will work harder than ever with all our suppliers to make sure this never happens again."

Meanwhile, Morrisons used a newspaper ad to say: "100% British. 100% of the time. All Morrisons burgers are made with 100% British beef."

The ad promotes its half price burgers and says: "All the fresh meat we prepare in-store is sourced from British farms that we know and trust. So you know exactly what you’re getting at Morrisons."

See more in our Creative Gallery


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