News & Opinion

Specsavers uses press for Hazard ballboy ad

Specsavers uses newspapers to run a topical ad following the Eden Hazard and Swansea ballboy incident during a Capital One Cup semi-final game on Wednesday evening.

The print ad is running in The Times, The Daily Telegraph, The Guardian, The Independent, i, the Daily Mail, The Sun, the Mirror, The Express and the Daily Star. A promoted tweet is embedded with the press ad: "Should've gone to Specsavers #ballboy #hazard". 

The tweet has already been retweeted more than 2,500 times and favourited more than 450 times.

The ad was designed by Specsavers in-house team. The campaign was planned and bought by Manning Gottlieb OMD.

Specsavers ran similar tongue-in-cheek ads after a referee disallowed a goal during the Euro 2012 championships and after the mix-up when the South Korean flag was mistakenly flown before a game involving North Korea during the 2012 Olympics.


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