News & Opinion

Snowed in?

Worried about your customers reaching the shops in the snow? Encourage them to shop online instead...

Research shows that national newspaper brands – both print and digital – are the perfect place to target online shoppers. 41.3 million people read a newsbrand each month and 13.9 million of them use online newsbrands.

98% of online newsbrand visitors go to a retail site in a month and newspaper readers are over 20% more likely to visit Asda, Tesco, Sainsbury and Waitrose online shopping sites than the average online user.

At least 63% of visitors to Asda, Tesco, Sainsbury's and Waitrose online shopping sites are online newspaper readers and 82% of people who visit a newsbrand through their mobile browser also visit retail sites on their phone.

People are also more likely to find out about the websites they regularly use through press ads than from any other type of advertising.

Sources: NRS PADD, TGI and comScore

25/01/13

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Newsworks
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3 Marshalsea Road
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SE1 1EP

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