News & Opinion

Snowed in?

Worried about your customers reaching the shops in the snow? Encourage them to shop online instead...

Research shows that national newspaper brands – both print and digital – are the perfect place to target online shoppers. 41.3 million people read a newsbrand each month and 13.9 million of them use online newsbrands.

98% of online newsbrand visitors go to a retail site in a month and newspaper readers are over 20% more likely to visit Asda, Tesco, Sainsbury and Waitrose online shopping sites than the average online user.

At least 63% of visitors to Asda, Tesco, Sainsbury's and Waitrose online shopping sites are online newspaper readers and 82% of people who visit a newsbrand through their mobile browser also visit retail sites on their phone.

People are also more likely to find out about the websites they regularly use through press ads than from any other type of advertising.

Sources: NRS PADD, TGI and comScore


Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never