News & Opinion

Mail on Sunday unveils interactive edition of Live

The Mail on Sunday published its first fully digitally interactive version of Live magazine this weekend, allowing viewers to use their smartphone, tablet or PC to watch videos and buy products.

"Live has always been first for technology. Now we present an exclusive special edition that magically comes alive on smartphones and tablets, with videos, photo galleries and web links."

Readers were encouraged to download a content reader app and scan images to watch Jessie Ware's new video, the trailer for Lincoln and a mini-fitness video with advice from England rugby star James Haskell.

The magazine also featured a number of interactive ads from brands including Vauxhall, LateRooms.com, TV channel eden and Honda, which enabled readers to find out more information on products and services, link to advertiser sites and buy goods, products and gadgets directly through the print image.

Live's regular columnists Piers Morgan, James Martin, Tom Parker-Bowles and Ollie Smith were also brought to life with extra anecdotes, interviews, tips and stories.

Rosemary Gorman, group ad director at Mail Newspapers, said: "We are always looking for innovative ways to further enhance the reader experience and deliver the best results for our advertisers. This special edition of Live will be a voyage of discovery for both.

"Research shows that our print product directly drives strong reader spend and engagement online. This interactive issue gives advertisers a unique opportunity to engage our readers instantaneously and like never before."

28/01/13

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