News & Opinion

Guardian signs partnership with

Guardian News & Media has signed a multimedia partnership with the website owned by LVMH Moët Hennessy Louis Vuitton.

The Guardian's website will host videos from, which "reflect the interests of GNM audiences", including fashion, art, travel and gastronomy. The first piece is 'LED Surfer' by fashion photographer and filmmaker Jacob Sutton.

The short film was shot on the slopes of Tignes in the Rhône-Alpes region of south-eastern France and shows snowboarder William Hughes boarding in a bespoke LED-enveloped suit.

Dipesh Mojaria, business director for multimedia at GNM, said the partnership will provide "an invaluable resource and will enhance our life and style multimedia offering".

The commercial model is based on pre-roll ads, with the revenue split 50/50 between the Guardian and Nowness, which launched in 2010.

Source: The Guardian


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