News & Opinion

US newspapers achieve rise in circulation revenues

New research from the Newspaper Association of America shows that paywalls have helped boost circulation revenues up to $10.4bn, a 5% year on year increase.

This growth represents the first gain in circulation revenues since 2003 and follows more than 300 publishers (including The New York Times) erecting paywalls over last two years. A detailed breakdown of 12 companies revealed that digital-only circulation revenues nearly tripled (up 275%) in 2012.

“America’s newspaper media are transforming themselves,” said Caroline Little, NAA president and ceo. “In virtually every community they serve, newspapers have the biggest newsrooms, the best-known brands and significant audience market share. Now they are building on those to find new ways to serve audiences and local businesses.”

The news comes just weeks after The Sun and The Daily Telegraph announced paywall plans of their own.


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