News & Opinion

TMG launches first virtual motor show

Telegraph Media Group will launch the UK’s first virtual motor show on The Telegraph on 29 April with partners Kia, Vauxhall, Volvo, Alfa Romeo, Audi and Goodwood.

The event, The Telegraph Festival of Motoring, will take place on a dedicated online channel designed by TMG, from Monday 29 April to Friday 3 May.      

The virtual festival will offer visitors unique interactive webchats and webinars with key manufacturer personnel of some of the biggest companies in the automotive industry. The Festival will also offer online networking lounges, virtual exhibitor stands and online car show rooms with expert advice for those looking to buy a new car.

The Festival is being promoted in the Motoring supplement in The Daily Telegraph. The Festival will culminate with The Telegraph Motoring Awards, which has eight categories. There will also be an overall Best Car Award, based on the top 20 selling cars of last year - voted for by readers.

Erin Baker, head of motoring, TMG, said: "We're incredibly excited by this innovative approach to a motor show that you can access from anywhere. With the UK now the second largest market in Europe, there's never been a better time to launch an online motor show, as more and more research into cars and the buying process are performed via the web.

"The Telegraph Festival of Motoring will add to the car-buying experience, featuring exclusive webinars with acknowledged Telegraph Motoring experts such as Honest John, Andrew English and James Foxall. Telegraph readers are discerning buyers and are 42% more likely to buy new cars than anyone else."

Visit the website to register your interest and be a part of the Festival. 


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