News & Opinion

Telegraph to launch dual static and dynamic iPad app

Telegraph Media Group is set to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website.

Speaking to Media Week's Arif Durrani at Newsworks' Shift 2013 conference on Tuesday, Tony Gallagher, editor of the Daily Telegraph, said the publisher was "actively at work" on the app.

"It’s expensive to produce [content] and we have to find a way of ensuring that the reader is paying for everything," he said. "And if they’re paying for the tablet, there’s no logic to them getting the website free – especially as they converge.

"The next iteration of the tablet will have the Telegraph and Live [website] on it, how is that going to work if you are giving it away for free?"

The Telegraph app will be available as part of the publisher's new Digital Pack, which includes web access, mobile apps and daily tablet editions, for £9.99 per month.

Speaking at the conference, Gallagher said that "innovation is a condition for our survival, and the survival of newspapers is completely dependent on our ability to evolve".

Download Tony Gallagher's 'The editor in the digital era' presentation from Shift 2013 here

Source: Media Week

17/04/13

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