News & Opinion

News Corp entertainment arm renamed 21st Century Fox

News Corporation's publishing arm will retain the News Corp name while the entertainment brand will be known as 21st Century Fox when the group splits into two separately listed companies later this year.

In a note to staff, Rupert Murdoch said: "After much exploration, and valuable input from our executive team, we've chosen the name 21st Century Fox to take us into the future.

"21st Century Fox is a name that draws upon the rich creative heritage of Twentieth Century Fox, while also speaking to the innovation and dynamism that must define each of our businesses through the 21st century.

"Our new name is inspired by the very first company we acquired nearly 30 years ago as our initial foray into the awe-inspiring world of entertainment."

The new 21st Century Fox entertainment company will be made up of assets including News Corp's 39% stake in BSkyB, the Fox film and TV studios; Fox Broadcasting network; Fox News Channel, FX, Fox Sports and National Geographic channels.

Murdoch will be chairman of both companies and chief executive of 21st Century Fox. Chase Carey will become 21st Century Fox's president and chief operating officer.

Carey said: "We believe that the 21st Century Fox name captures the power of our legacy as well as the vast opportunities for our consumers, businesses and investors as we look forward."

17/04/13

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