News & Opinion

Mindshare repositions Press to Publishing

Mindshare UK is set to reposition its ‘Press’ department to ‘Publishing’ to more accurately reflect the rapidly evolving multi-platform market.

The renaming solidifies changes made within the Mindshare Publishing team as they become more platform neutral, speaking to publishers as one brand to find the best mix of platforms - paper, magazine, website, mobile and tablet.

It also enables Mindshare to work more closely with news & magazine brands to utilise all platforms, resulting in growth of digital spend with publishers as a whole.

Charlotte Tice, head of publishing, at Mindshare UK said: “With the growth in digital, the publishing sector is experiencing one of its most exciting, rapidly evolving and challenging periods.  Publisher brands are stronger than ever before, with an ever increasing number of touch-points so we are working collaboratively with our digital team to equip all our people with digital skill sets so they are in a position to embrace this change fully. At Mindshare we felt it was time to reflect these exciting changes outwardly in the business.”

Rufus Olins, CEO at Newsworks said: Mindshare’s repositioning of its Press department will help break down outdated silos and open up interesting and relevant conversations about how to plan and buy by Audience.  It is Audience and Content and Brands that matter. With newsbrands now offering cross-platform reach, the old vocabulary of press is no longer very helpful.”

12/04/13

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