News & Opinion

Mail on Sunday launches new celeb magazine

The Mail on Sunday launched its new culture and celebrity magazine, EVENT, with yesterday's newspaper.

The launch was backed by a £3 million multi-platform marketing campaign, with promotion across the Mail brands and special wraps on Metro.

DMGT said EVENT will feature "a fresh and exclusive take each week on celebrity, film, music, TV and radio, books, theatre, comedy, food, technology and cars - using stunning contemporary design across big pages on high quality paper". It is designed to attract a new readership and appeal to both genders.

Geordie Greig, editor of The Mail on Sunday, said: "We are delighted to introduce this fantastic new magazine to the market. EVENT’s team of brilliant writers, photographers and designers have produced a supplement that is utterly unmissable reading.

"It's a modern one-stop shop for everything readers will want in today's modern culture – film, art , TV, celebrities and interviews. It's the essential guide to what's on - and what's going on."

Greig has appointed Gordon Thomson as EVENT editor. He is the former editor of Sunday Times digital and Time Out London. Event will include a must–read seven-day guide to TV and radio.

Rosemary Gorman, group advertisement sales director, Mail Newspapers, added: "Event magazine, the new supplement from The Mail on Sunday, represents an exciting new opportunity for advertisers who want to Say It On A Sunday and interact with consumers during the most precious part of their week. This is an exciting time for Mail Newspapers. We are committed to continue to deliver the most engaged print audiences and to develop innovative and interactive commercial opportunities to satisfy the growing need for communications stand-out amongst our advertising partners."

15/04/13

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