News & Opinion

Print still accounts for 35% of US news consumption

Research conducted by global management consultancy firm McKinsey & Company shows that when it comes to news consumption TV and print still lead the way.

Speaking at INMA’s annual World Congress event in New York last month, McKinsey & Company Principal Michael Lamb revealed that traditional forms of media – TV, print and radio – still account for 92% of the time Americans spend consuming news.

While TV leads the way, accounting for 41% of news consumption, print is not far behind with a 35% audience share - which is over four times that of online news sources.

Although Lamb acknowledged that Americans are spending a significant amount of time accessing digital content more widely, it remains a very different story when it comes to news, where digital platforms account for only 8% of time spent reading, with smartphones/tablets and desktops/laptops each taking a 4% share.

Source: Poynter

16/05/13

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