News & Opinion

Paddy Power's controversial ads help boost revenues

As the bookmaker announces group net revenues of +20% in the year to date, driven by 29% growth in online revenues, its chief executive said there were no plans to move away from controversial ads.

Patrick Kennedy said: "What the team do every year is think about how they are going to surpass what they did creatively the previous year and they do that. Our spontaneous brand awareness continues to rise."

 The group updated the market with its trading performance for 1 January to 12 May.

 Paddy Power has run a number of controversial newspaper ads and is well-known for responding to news with topical ads and witty strap lines – see a number of examples below.

 Source: Marketing



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