News & Opinion

Mobile devices account for 17% of transactions

According to online marketing services provider Rakuten LinkShare, tablet and mobile sales have now reached 17% of overall network transactions in the UK.

A new report shows that 22% of clicks and 17% of transactions originated from mobile devices in the first quarter.

Mark Haviland, MD of Rakuten LinkShare, said: “While browsing on smartphones is now commonplace, it’s the superior user experience on tablets, such as the larger screen size, that encourages consumers to make a purchase.

“Our data reveals that as retailers optimise their sites for tablets, they have a great opportunity to increase sales through the affiliate channel by working closely with their CPA network to ensure they are actively targeting tablet users with the right content and responsive design to deliver a smooth buying experience.”

Source: The Drum


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