News & Opinion

'Thermo’ Metro heats up commuters’ journey

Metro has teamed up with Atlantic Records to celebrate the launch of pop superstar Ed Sheeran’s new album, ‘No.6 Collaborations Project’.

Today, 10,000 special copies of the newspaper will be distributed to commuters around London carrying a glossy cover wrap with innovative thermochromic ink. Readers will be instructed to rub areas of the cover to reveal exciting new information about Ed’s hotly-anticipated sixth record released today. 

The innovative print solution has been created using heat technology, allowing commuters to ‘rub and reveal’ sensitive patches of newsprint to discover not only the name of the album but also the names of Ed’s much-talked about musical collaborations in a fun and creative way.

The partnership activity was brokered by media agency, the7stars. 

Make sure you pick up today’s copy of the Metro on your way home!

by Hannah Ohm Thomas 12/07/19

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
3rd Floor
3 Marshalsea Road
London
SE1 1EP

Phone:
0203 949 7470

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never