News & Opinion

Times cover wrap for Tour de France win

To mark Chris Froome’s victory The Times features a souvenir addition cover wrap for the second time this month, following Andy Murray’s Wimbledon win.

Team Sky has done it again, with Chris Froome crossing the finish line of the Tour de France yesterday and winning the five-week race. His victory means that the coveted yellow jersey will be retained by a British and Team Sky cyclist for the second consecutive year, following Bradley Wiggins' win in 2012.  

In honour of the achievement, The Times has published a souvenir edition cover wrap on today's paper, showing Froome cycling past the Arc deTriomple accompanied with the line "Raider of the Arc". The facing page contains a quote from Froome speaking of his mother who died in 2008: "I'd have given anything just to see her smile with me coming into Paris."

The reverse of the cover wrap features an article from The Times' chief sports writer, Simon Barnes, entitled "The Second Great Summer of British Sport, 2013" in which he states: "There’ll never be another summer of sport like 2012, but 2013 is having a damn good try."

With the accompanying images showing victorious sporting Britons from this summer - Andy Murray, Chris Froome, Justin Rose, the British and Irish Lions and the English cricket team, who (fingers crossed) could be celebrating an ashes win this summer – it's not hard to see what he means.

Further celebration of Froome's win is evident throughout the papers today, with many featuring Halfords ads encouraging readers to "All hail King Chris" - depicting a crown complete with helmet strap.

Sky, the winning teams sponsor, have also taken out ads in a number of the dailies, offering congratulations to their team, while Jaguar, whose XF Sportbrake model is the official support vehicle for Team Sky cyclists, have published full page ads stating "Team Sky, we've been behind you all the way".  

The Times cover wrap

22/07/13

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