News & Opinion

MailOnline to increase editorial staff

MailOnline has announced plans to significantly increase its number of editorial staff in the UK and US with a view to expanding into other locations.

MailOnline has enjoyed huge success overseasin the last few years, with last month's ABC figures revealing that over two thirds of the site's 129 million unique browsers in May came from outside the UK.

MailOnline already has a considerable editorial presence in the US – where it is said to have more visitors than in the UK – as well as an Indian digital platform. This new move represents an attempt to build upon this success as well as move in to new territories, with Australia seeming the most likely.

Michael Clarke, MailOnline publisher, said of the news: "We feel there are massive opportunities for further growth for the MailOnline around the world. But it is crucial that we develop and find the right journalistic talent to fuel these plans.

"We've been very successful in the domestic and American markets thanks to the strengths of the core editorial team we have here – they're the best. Now I want to find and hire the best journalists outside of the MailOnline to help us grow that success."

Expansion for the MailOnline has long been mooted, with Lord Rothermere outlining several plans and ideas during Newsworks' first-ever conference Shift 2013 back in April. Speaking to Arif Durrani, Rothermere said the next MailOnline site "will probably be Australia" in the hope that it will become "a base for all of South Asia".

Rothermere also revealed his desire to "capitalise" on the site's position in India and said of their American site: "In the US, you can't ignore the Spanish (speakers), so we're looking at that."

Sources: Press Gazette and Campaign

16/07/13

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