Shift 2015 reports and presentations

Reality Check

Rory Sutherland, vice chairman at Ogilvy Group UK, gave an unfamiliar take on decision-making at Newsworks' Shift 2015 conference at the British Library.

He talked about the importance of context for advertising as well as many other areas of our lives, saying: "Context affects our decisions to a far greater degree than we realise."

You can watch and download Rory's presentation below.

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