Shift 2017

The leading event for the UK's national newsbrands

Shift 2017 is Newsworks' fifth annual conference, providing insight into the latest thinking and trends for the national newspaper industry.

Marketers, planners, strategists and publishers will convene at the British Museum for a morning of stimulating debate, inspiration and provocation on politics, marketing and - of course - newsbrands.

Speakers include:

  • Professor Patrick Barwise tackling the big questions facing our industry
  • Journalist and writer Isabel Oakeshott on news, power and journalism
  • Vodafone’s Katrina Lowes on building brands in a short-term world
  • Saatchi & Saatchi’s Sam Wise on strategy and creativity
  • The Guardian’s John Harris and John Domokos on real people and real politics

This event is now fully subscribed, however, you can still add your name to the reserve list.

Date: Wednesday 1 March 2017
Venue: The British Museum Great Russell St, London WC1B 3DG
Timing: 8.30am breakfast and registration; 1pm finish followed by lunch






Opening remarks

Vanessa Clifford, Newsworks

Mummy and Daddy, what did you do in the Truth War?

How digital media have contributed to a 'post-truth' world. But are they all the same? And what can you do about it - while still doing what's right for your clients?
Patrick Barwise, London Business School

Q&A with Patrick Barwise

Moderated by Zoe Harris, Trinity Mirror

Building brands in a short-term world

A client's view on why marketers should be thinking measurable first rather than digital first.
Katrina Lowes, Vodafone Global Enterprise

Is creativity the missing metric?

Looking beyond driving sales by unlocking the creative power of newsbrands.
Sam Wise, Saatchi & Saatchi




Return to the auditorium

Our survey says

Rik poses the questions. Do you have the answers?
Rik Moore, Havas Media

Real people and real politics

Stepping outside of the Westminster bubble to uncover what real people think.
John Domokos and John Harris, the Guardian

News, power and journalism

Exploring the unique democratic role that the fourth estate plays in shaping public life and generating debate.
Isabel Oakeshott, journalist and author

In conversation with...

John Harris and Isabel Oakeshott
Hosted by Clare Peters, Manning Gottlieb OMD

Closing remarks

Vanessa Clifford, Newsworks




Our annual conference will include these speakers:


Patrick Barwise

emeritus professor of management & marketing

London Business School

Patrick joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media.

He is also a visiting senior fellow in media and communications at the London School of Economics; former chairman of Which?, Europe’s largest consumer organization; an honorary fellow of The Marketing Society; a patron of The Market Research Society; and an experienced expert witness in international commercial, tax and competition cases.

Patrick has been involved in two successful business start-ups: the online market research company Research Now (sold to e-Rewards in 2009) and the online brand community specialist Verve.

John Domokos

John Domokos

senior video producer

The Guardian

John joined the Guardian 10 years ago as one of the founding members of the video team, after starting his career in TV news. During his time at the Guardian he has reported from around the world on stories including the current refugee crisis, protests in Egypt and US elections. He created the ‘Anywhere but Westminster’ series with John Harris seven years ago to tell the stories of those outside of the British political bubble.

John has won several awards including a Webby and a commendation at the Grierson Documentary Awards for 'We Walk Together', a film about the day 3,000 refugees walked to Austria from Hungary.

John Harris

John Harris

journalist and author

The Guardian

John is a journalist and author, who writes regularly for the Guardian about a range of subjects around politics, popular culture and music. He works with John Domokos on 'Anywhere but Westminster'. 


Zoe Harris

group marketing director and head of invention

Trinity Mirror

Currently the group marketing director and head of invention at Trinity Mirror, Zoe heads invention, marketing, insight and corp comms across many newsbrands, working closely with editors to ensure advertisers and consumers alike understand and value their place in media markets.

Zoe has previously worked at the Guardian, ITV, Hearst Magazines and as on air director at MTV where she set about reasserting MTV as the ultimate youth entertainment brand. This lead to the commissioning of Geordie Shore, now in its tenth season, and record ratings for the channel.


Katrina Lowes

head of marketing

Vodafone Global Enterprise

Katrina leads marketing at Vodafone Global Enterprise, serving the world’s largest multi-national organisations. She heads-up a global team responsible for demonstrating Vodafone’s Enterprise Communications capabilities and exploring opportunities to innovate with customers.

With more than 20 years’ experience working both as client and consultant with FTSE and Fortune 100 companies across the world, Katrina’s experience spans the high-tech, communications, financial services and healthcare industries including BT, MasterCard and Humana.


Rik Moore

head of strategy

Havas Media

Rik joined Havas Media in September 2013 as head of communications strategy, progressing to head of creative strategy a year later. In this role Rik took responsibility for Havas’ idea generation, facilitating workshops and encouraging creativity around the business. This aligned to a lead strategic role in which Rik champions Havas’ ICP planning process and looks after the strategy for clients like EDF Energy, Kia Motors, Puig fragrances and PayPal.

Prior to this, Rik was a partner at the Engine Group and head of channel strategy at Engine’s lead creative agency WCRS, where he worked with Just Eat, Rightmove and the GLA/London Elects. He has also worked at Edwards Groom Saunders and ZenithOptimedia.

A (semi) retired stand up, Rik can be readily relied on to get behind the mic, and speaks at conferences as well as taking a hand in hosting Havas Media Group events.


Isabel Oakeshott

journalist and author


A past political editor-at-large for the Daily Mail and The Sunday Times’ first female political editor, Isabel is a respected commentator on Westminster and UK politics, regularly appearing on the BBC’s Sunday Politics, Radio 4 and Sky TV.

With extensive newspaper industry experience, she started out in regional papers, before working for the Daily Record, Sunday Mirror and Evening Standard. 

Isabel has written a number of books, including Inside Out, on Gordon Brown’s period in office, Call Me Dave, the unauthorised biography of David Cameron and Farmageddon, an expose of commercial farming.


Clare Peters

executive director & head of planning

Manning Gottlieb OMD

As head of planning, Clare is responsible for the overall planning output of the agency, ensuring planning solutions are at a higher level of creativity and effectiveness.

She has been at Manning Gottlieb OMD for 10 years and has a wealth of experience in brand planning, having worked with an impressive portfolio including: Diet Coke, Carling, PlayStation, FRANK and Knife Crime, to name a few. The recent success of John Lewis and the brand’s continuing rise, including winning the Creative Effectiveness Cannes Lion, is one part of her time at Manning Gottlieb OMD that Clare is most proud of.


Sam Wise

head of planning

Saatchi & Saatchi

Sam has worked for Saatchi & Saatchi for four years. During this time he has overseen the strategy of EE, Direct Line and Deutsche Telekom. Previously he has worked in strategic roles at RGA, Anomaly and RKCR/Y&R.


Shift 2016 Highlights

Full video coverage of Shift 2016

Shift 2016 highlights

Highlights from Newsworks' fourth annual conference on the 1 March 2016 at the British Library, with speakers including Katharine Viner, Tony Gallagher and Bob Hoffman.

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020 7839 8935


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