Shift 2017

The leading event for the UK's national newsbrands

Shift 2017 is Newsworks' fifth annual conference, providing insight into the latest thinking and trends for the national newspaper industry.

Marketers, planners, strategists and publishers will convene at the British Museum for a morning of stimulating debate, inspiration and provocation on politics, marketing and - of course - newsbrands.

Speakers include:

  • Professor and columnist Mark Ritson on digital’s place in today’s media ecosystem
  • The Daily Mail’s Isabel Oakeshott on news, power and journalism
  • Vodafone’s Katrina Lowes on building brands in a short-term world
  • Saatchi & Saatchi’s Richard Huntington on strategy and creativity
  • The Guardian’s John Harris and John Domokos on real people and real politics


Date: Wednesday 1 March 2017
Venue: The British Museum Great Russell St, London WC1B 3DG
Timing: 8.30am breakfast and registration; 1pm finish followed by lunch



Our annual conference will include these speakers:

John Domokos

John Domokos

senior video producer

The Guardian

John joined the Guardian 10 years ago as one of the founding members of the video team, after starting his career in TV news. During his time at the Guardian he has reported from around the world on stories including the current refugee crisis, protests in Egypt and US elections. He created the ‘Anywhere but Westminster’ series with John Harris seven years ago to tell the stories of those outside of the British political bubble.

John has won several awards including a Webby and a commendation at the Grierson Documentary Awards for 'We Walk Together', a film about the day 3,000 refugees walked to Austria from Hungary.

John Harris

John Harris

journalist and author

The Guardian

John is a journalist and author, who writes regularly for the Guardian about a range of subjects around politics, popular culture and music. He works with John Domokos on 'Anywhere but Westminster'. 


Zoe Harris

group marketing director and head of invention

Trinity Mirror

Currently the group marketing director and head of invention at Trinity Mirror, Zoe heads invention, marketing, insight and corp comms across many newsbrands, working closely with editors to ensure advertisers and consumers alike understand and value their place in media markets.

Zoe has previously worked at the Guardian, ITV, Hearst Magazine and marketing and as on air director at MTV where she set about reasserting MTV as the ultimate youth entertainment brand. This lead to the commissioning of Geordie Shore, now in its tenth session.



 Richard Huntington

chief strategic officer 

Saatchi & Saatchi

Richard overseas the strategic advice Saatchi & Saatchi makes to its clients from EE and HSBC to Direct Line and Weight Watchers and is charged with ensuring the effectiveness of its creative output. He is also responsible for the agency’s thought leadership programme with specialisms in the areas of trust, affluence and marketing to mums.

As the writer of one of the UK’s most influential advertising blogs at, Richard is also a regular columnist on brands and advertising and is a member of the IPA’s Strategy Group. In addition he is a trustee of LIFT, the London International Festival of Theatre.


Katrina Lowes

head of marketing

Vodafone Global Enterprise

Katrina leads marketing at Vodafone Global Enterprise, serving the world’s largest multi-national organisations. She heads-up a global team responsible for demonstrating Vodafone’s Enterprise Communications capabilities and exploring opportunities to innovate with customers.

With more than 20 years’ experience working both as client and consultant with FTSE and Fortune 100 companies across the world, Katrina’s experience spans the high-tech, communications, financial services and healthcare industries including BT, MasterCard and Humana.


Isabel Oakeshott

political editor-at-large

Daily Mail

Currently political editor-at-large for the Daily Mail, Isabel is a respected commentator on Westminster and UK politics, regularly appearing on the BBC’s Sunday Politics, Radio 4 and Sky TV.

As The Sunday Times’ first ever female political editor, Isabel broke the Chris Huhne speeding points scandal. Prior to this she worked for the Evening Standard and Sunday Mirror.

Isabel has written a number of books, including Inside Out, on Gordon Brown’s period in office, Call Me Dave, the unauthorised biography of David Cameron and Farmageddon, an expose of commercial farming.

Mark Ritson

Mark Ritson

marketing professor, strategist and columnist


Mark is a marketing professor, strategist and columnist - writing weekly for Marketing Week.

He has worked globally on projects ranging from brand strategy, market research, segmentation, CRM and brand extension, with clients including: Baxter, PepsiCo, Subaru, Donna Karan, Johnson & Johnson and De Beers.

From 2002 to 2015, Mark served as in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon and Fendi.

An avid writer on branding, he has penned a weekly Marketing Week column for the past decade. On three occasions he has been judged the Business Columnist of the Year at the PPA Press Awards. He is also a columnist for The Australian newspaper.

Mark’s scholarly publications include articles in the Harvard Business Review and Journal of Advertising. He received the Ferber Award, one of the most prestigious prizes in marketing, for his doctoral thesis and his co-authored research on pricing was cited by George Akerlof during his Nobel Prize acceptance speech.


Shift 2016 Highlights

Full video coverage of Shift 2016

Shift 2016 highlights

Highlights from Newsworks' fourth annual conference on the 1 March 2016 at the British Library, with speakers including Katharine Viner, Tony Gallagher and Bob Hoffman.

Get in touch

120 Charing Cross Road

020 7839 8935


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