Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.
16 April 2013 - The British Library, London
Nothing maximises the power of newsbrand advertising like great creative work. Here you can find examples of ads which have run in print and digital platforms, including unusual space sizes and award winners from the past.
When advertisers work in partnership with newsbrands, they leverage the relationship of trust which exists between the reader and the title. There are examples here of how branded content and other creative solutions can achieve maximum effect in print and digital platforms.
5 Gum ad from the Creative Gallery
Philadelphia ad from the Creative Gallery
Dove ad from the Creative Gallery
Ben & Jerry's ad from the Creative Gallery
Samsung ad from the Creative Gallery
OREO ad from the Creative Gallery
Coca-Cola ad from the Creative Gallery
John Lewis ad from the Creative Gallery