Effectiveness Summit 2017

Agency planners, clients and media owners gathered at the Ham Yard Hotel on 18 July for Newsworks’ second annual Effectiveness Summit. With a focus on the main components of effective campaigns, Newsworks’ CEO Vanessa Clifford opened the morning by explaining “effectiveness is about more than just one number... there are important components which sit beside ROI – context and influence”.  Marketing effectiveness guru Peter Field followed with an update on last year’s IPA Databank study. His work proves the long-term effects that newsbrands are delivering for advertisers, including profit growth, penetration and customer acquisition.

The following speakers – Havas Media Group’s Ben Dudley, Lumen’s Mike Follett, Flamingo’s Kate Knight, Tapestry’s Kevin Thompson and Newsworks’ Denise Turner – provided a new body of research, unpicking the role of influence and context in driving effectiveness across newsbrands’ platforms.. Looking to the future, Vanessa was joined on stage by Group M’s Robin O’Neill to announce the launch of large-scale, long-running project into the value of quality context. 

Photos and videos from the event are coming soon and will appear on our effectiveness microsite here.

 Where:

Ham Yard Hotel, 1 Ham Yard, Soho, London, W1D 7DT

When:

18 July 2017, 8:30am breakfast for a 9.00am start. Finished by 12pm

Directions

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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