Visit http://www.newsworks.org.uk for more rss feeds. http://www.newsworks.org.uk/CoreCode/rss/rssdisplay.aspx en-gb Copyright http://www.newsworks.org.uk, 2013 Sat, 25 May 2013 16:06:56 GMT http://backend.userland.com/rss RSS.NET: http://www.rssdotnet.com/ 15 News Corporation has announced that it will split into two distinct publicly-traded companies as of 28 June. News Corporation will be separated into two companies - 21st Century Fox and the new News Corporation. The move has been formally approved by the company's board of directors.  The board has also approved the... http://www.newsworks.org.uk/News-and-Opinion/news-corp-to-split-on-28-june 497 http://www.newsworks.org.uk:80/News-and-Opinion/news-corp-to-split-on-28-june Fri, 24 May 2013 15:45:00 GMT The Guardian announced today that it will launch a new platform – guardian.com – to streamline access to its online content. The news follows the release of yesterday’s ABC figures, which revealed that the Guardian website had a record-breaking 82 million unique browsers in April – over 65% of who were from... http://www.newsworks.org.uk/News-and-Opinion/guardian-to-launch-new-global-web-platform 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-to-launch-new-global-web-platform Fri, 24 May 2013 11:30:00 GMT Charlotte Tice, head of publishing at Mindshare UK, explains why in a world of cross platform selling and buying, the importance of linked metrics has never been more important... The appeal of advertising on a shiny, new tablet app has long since worn off. Clients are increasingly concerned about the effectiveness of advertising... http://www.newsworks.org.uk/News-and-Opinion/tablet-figures-the-need-for-transparency 497,509 http://www.newsworks.org.uk:80/News-and-Opinion/tablet-figures-the-need-for-transparency Fri, 24 May 2013 11:15:00 GMT Telegraph Media Group records increased operating profit of £58.4 million for 2012, on a turnover of £327.5 million. The financial statements for the Telegraph Media Group Limited for the year ending 30 December 2012 have been filed at Companies House. The statements show that TMG recorded an operating profit of... http://www.newsworks.org.uk/News-and-Opinion/telegraph-media-group-posts-operating-profit-of-584m 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-media-group-posts-operating-profit-of-584m Fri, 24 May 2013 09:45:00 GMT At the London Press Club awards, John Humphrys, presenter of Radio 4's Today programme, explained why newspapers are indispensible. On picking up the award for broadcast journalist of the year, Humphrys divulged that when he started presenting Radio 4’s The Today Programme in 1987, he was told that the purpose of the show was "to... http://www.newsworks.org.uk/News-and-Opinion/john-humphrys-we-cannot-do-without-newspapers- 497 http://www.newsworks.org.uk:80/News-and-Opinion/john-humphrys-we-cannot-do-without-newspapers- Fri, 24 May 2013 07:00:00 GMT Analysis of media usage data from Scarborough Research by the Newspaper Association of America indicates how and when Americans are reading newsbrands. The data shows that the majority of American adults use a variety of different platforms to access newspaper content, with 69% reading print or online news during an average week - and... http://www.newsworks.org.uk/News-and-Opinion/69-of-americans-access-newspaper-content-weekly- 497 http://www.newsworks.org.uk:80/News-and-Opinion/69-of-americans-access-newspaper-content-weekly- Thu, 23 May 2013 17:15:00 GMT The latest ABC online figures, for April 2013, show further increases for all the national newspaper websites. The Mirror has enjoyed huge growth, with its daily average unique browsers up 78% year on year and its total monthly figure rising by 84% year on year – giving it 25 million browsers in April. It has also been a good... http://www.newsworks.org.uk/News-and-Opinion/abc-the-mirror-enjoys-78-increase-in-browsers 497 http://www.newsworks.org.uk:80/News-and-Opinion/abc-the-mirror-enjoys-78-increase-in-browsers Thu, 23 May 2013 15:45:00 GMT The London Press Club awards have named The Times as daily newspaper of the year. In his acceptance speech Roger Alton, executive editor of The Times, dedicated the award to Richard Beeston, the former foreign editor, who died of cancer aged 50 at the weekend. A tribute was also paid to the Times’ former editor James Harding, who... http://www.newsworks.org.uk/News-and-Opinion/the-times-wins-daily-newspaper-of-the-year- 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-times-wins-daily-newspaper-of-the-year- Thu, 23 May 2013 11:30:00 GMT DMGT has reported a 30% year-on-year growth in its adjusted profit before tax for the first half of the 2013 financial year. The international group, which owns a portfolio of digital, information, media and events businesses, announced adjusted pre-tax profit of £137 million for the six months from October 2012. It said its... http://www.newsworks.org.uk/News-and-Opinion/dmgt-reports-30-profit-growth 497 http://www.newsworks.org.uk:80/News-and-Opinion/dmgt-reports-30-profit-growth Thu, 23 May 2013 11:00:00 GMT Graph shows that mobile devices are shaping how and when the Guardian is consumed. Speaking at the Press Gazette News on the Move conference last month, Anthony Sullivan, group product manager for core journalism products at the Guardian, said the highest daily audience figures for the newsbrand occur in the evening via tablet users... http://www.newsworks.org.uk/News-and-Opinion/tablets-are-changing-guardian-consumption 497 http://www.newsworks.org.uk:80/News-and-Opinion/tablets-are-changing-guardian-consumption Wed, 22 May 2013 15:15:00 GMT The Telegraph is one of the first brands to join the Internet Advertising Bureau's (IAB) new Mobile Ad Tech working group, which will launch next month. Google, Bauer Media, Microsoft, ITV and Channel 4 have also signed up to the working group, which will aim to tackle the technical issues and challenges in the mobile... http://www.newsworks.org.uk/News-and-Opinion/telegraph-join-iabs-first-mobile-ad-tech-working-group 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-join-iabs-first-mobile-ad-tech-working-group Wed, 22 May 2013 09:15:00 GMT 49.5 million people now own a mobile phone in the UK, with the majority owning a smartphone (67%), according to comScore’s GSMA Mobile Media Metrics & MobiLens data. The popularity of smartphones continues to grow with ownership up 23% on last year. This growing smartphone audience gives newsbrands an opportunity to grow its... http://www.newsworks.org.uk/News-and-Opinion/106m-access-newspaper-sites-via-mobile 497 http://www.newsworks.org.uk:80/News-and-Opinion/106m-access-newspaper-sites-via-mobile Tue, 21 May 2013 14:15:00 GMT UKIP has taken out a full-page advert in the Daily Telegraph today, thought to cost £46,000, to write an open letter to the Conservative Party. The ad accuses the Conservatives of being "completely out of touch with the thoughts of ordinary people" and says it is "an administration run by a bunch of college kids". The... http://www.newsworks.org.uk/News-and-Opinion/ukip-takes-out-full-page-newspaper-ad 497 http://www.newsworks.org.uk:80/News-and-Opinion/ukip-takes-out-full-page-newspaper-ad Mon, 20 May 2013 16:30:00 GMT The Times was among the winners at last Friday’s Rev award ceremony, which is held annually to reward digital innovation in the media industry. The publication was recognised in the Fashion category for its use of augmented reality across a range of fashion features in several of its supplements. The Times first experimented... http://www.newsworks.org.uk/News-and-Opinion/the-times-wins-at-the-rev-awards-2013 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-times-wins-at-the-rev-awards-2013 Mon, 20 May 2013 09:00:00 GMT New data from Kantar Media shows that 23% of us have access to four screens at home. These results, from Kantar’s syndicated study futurePROOF, reveal a massive leap in four screen access among UK households, which six months ago stood at 11%. As access to smartphones, tablets, TVs and computers within the home increases... http://www.newsworks.org.uk/News-and-Opinion/nearly-25-of-population-have-four-screens- 497 http://www.newsworks.org.uk:80/News-and-Opinion/nearly-25-of-population-have-four-screens- Fri, 17 May 2013 16:30:00 GMT 38.1% of 18-24 year old smartphone users in Britain can recall mobile ads, according to comScore data from January to March 2013. This is over 10% higher than the mobile ad recall rate for the general population of smartphone users, which stands at 26.5%. In tandem with this, 18-24 year old smartphone users also click on more... http://www.newsworks.org.uk/News-and-Opinion/18-24-year-olds-have-stronger-mobile-ad-recall 497 http://www.newsworks.org.uk:80/News-and-Opinion/18-24-year-olds-have-stronger-mobile-ad-recall Fri, 17 May 2013 15:45:00 GMT A collection of some of David Beckham's best newspaper ads... Free-kick specialist, England captain, fashion model and one man marketing machine, on the day David Beckham retires from football, we look back at the prominent role he's played in newsbrands. Clothes, watches, groceries and pants: Goldenballs can sell it all. http://www.newsworks.org.uk/News-and-Opinion/david-beckham-retires 497 http://www.newsworks.org.uk:80/News-and-Opinion/david-beckham-retires Thu, 16 May 2013 17:45:00 GMT The global CEO of MailOnline speaks to Forbes about future plans for MailOnline stateside. Sean O’Neal, the global CEO of Mail Online, has said that he believes future growth for the American site lies in winning over readers from a wide and diverse range of other publishers – including The New York Times, The Huffington... http://www.newsworks.org.uk/News-and-Opinion/mail-online-plans-us-growth 497 http://www.newsworks.org.uk:80/News-and-Opinion/mail-online-plans-us-growth Thu, 16 May 2013 16:15:00 GMT The nominees for The Observer Ethical Awards 2013, in association with Ecover, were announced this morning. The purpose of the awards, dubbed 'The Green Oscars', is to celebrate and support the standout campaigns, breakthrough business ideas and people and initiatives that make sustainable change and social justice a reality. This... http://www.newsworks.org.uk/News-and-Opinion/observer-announces-ethical-awards-2013-shortlist 497 http://www.newsworks.org.uk:80/News-and-Opinion/observer-announces-ethical-awards-2013-shortlist Thu, 16 May 2013 13:15:00 GMT Trinity Mirror has issued its interim management statement for the 17 weeks of trading to 28 April 2013, with the Daily Mirror "continuing to achieve volume trends better than the market". Key highlights: Improving revenue trends, in particular circulation revenues  Good growth in digital audience with unique users up... http://www.newsworks.org.uk/News-and-Opinion/trinity-mirror-announces-improving-revenue-trends- 497 http://www.newsworks.org.uk:80/News-and-Opinion/trinity-mirror-announces-improving-revenue-trends- Thu, 16 May 2013 13:00:00 GMT Research conducted by global management consultancy firm McKinsey & Company shows that when it comes to news consumption TV and print still lead the way. Speaking at INMA’s annual World Congress event in New York last month, McKinsey & Company Principal Michael Lamb revealed that traditional forms of media – TV... http://www.newsworks.org.uk/News-and-Opinion/print-still-accounts-for-35-of-us-news-consumption 497 http://www.newsworks.org.uk:80/News-and-Opinion/print-still-accounts-for-35-of-us-news-consumption Thu, 16 May 2013 12:00:00 GMT The Mail hailed the success of its new Event magazine and presented its latest tablet advertising solutions to a packed room of media agency guests at the Century Club this morning. Leading the event, the Mail on Sunday editor Geordie Greig provided evidence of commercial and editorial teams working together to ensure the best... http://www.newsworks.org.uk/News-and-Opinion/breakfast-with-the-mail 497 http://www.newsworks.org.uk:80/News-and-Opinion/breakfast-with-the-mail Wed, 15 May 2013 12:30:00 GMT As the bookmaker announces group net revenues of +20% in the year to date, driven by 29% growth in online revenues, its chief executive said there were no plans to move away from controversial ads. Patrick Kennedy said: "What the team do every year is think about how they are going to surpass what they did creatively the previous... http://www.newsworks.org.uk/News-and-Opinion/paddy-powers-controversial-ads-help-boost-revenues 497 http://www.newsworks.org.uk:80/News-and-Opinion/paddy-powers-controversial-ads-help-boost-revenues Tue, 14 May 2013 17:00:00 GMT News International announced yesterday that The Sun will go behind a paywall from 1 August. For £2 a week the new service, named Sun+, will provide users with seven-day access to The Sun online, via tablet and smartphone apps. News International confirmed that the new service will include access to Premier League football... http://www.newsworks.org.uk/News-and-Opinion/news-international-unveils-sun 497 http://www.newsworks.org.uk:80/News-and-Opinion/news-international-unveils-sun Tue, 14 May 2013 10:45:00 GMT According to online marketing services provider Rakuten LinkShare, tablet and mobile sales have now reached 17% of overall network transactions in the UK. A new report shows that 22% of clicks and 17% of transactions originated from mobile devices in the first quarter. Mark Haviland, MD of Rakuten LinkShare, said: “While... http://www.newsworks.org.uk/News-and-Opinion/mobile-devices-account-for-17-of-transactions 497 http://www.newsworks.org.uk:80/News-and-Opinion/mobile-devices-account-for-17-of-transactions Mon, 13 May 2013 17:00:00 GMT ESI Media - publisher of London Evening Standard, owners of Independent Print Limited and winners of the local TV licence for London – have appointed Stuart Corke as head of audience and insight. He will report to group commercial director Jon O’Donnell and will help to support the launch of London Live – the... http://www.newsworks.org.uk/News-and-Opinion/esi-media-appoint-stuart-corke- 497 http://www.newsworks.org.uk:80/News-and-Opinion/esi-media-appoint-stuart-corke- Mon, 13 May 2013 12:30:00 GMT Advertising expenditure in the UK reached £17,176 billion in 2012, up 2.3% on 2011, according to figures released today in the latest AA/Warc Expenditure Report. The last time advertising spend exceeded £17 billion was prior to the recession in 2007.  AA/Warc's forecasts for the next eight quarters show ad spend... http://www.newsworks.org.uk/News-and-Opinion/aa-warc 497 http://www.newsworks.org.uk:80/News-and-Opinion/aa-warc Thu, 09 May 2013 06:00:00 GMT Writing for INMA, Irene Fogarty, research executive at The Irish Times, on why it is the number of ad views, not click-through rates, that serve as a better indicator of calls to action among irishtimes.com visitors. The Irish Times runs four audience panels for research purposes (operated in conjunction with our business partner... http://www.newsworks.org.uk/News-and-Opinion/irish-times-quantifies-the-value-of-its-non-clickers 497,509 http://www.newsworks.org.uk:80/News-and-Opinion/irish-times-quantifies-the-value-of-its-non-clickers Wed, 08 May 2013 13:15:00 GMT Digital commercial products unit aims to boost revenue from online, mobile and tablet products. The News International division is designed to create seamless online and mobile advertising through the creation of new ad formats and more accurate targeting. Creating integrated ad formats for the new seven-day Times app will be... http://www.newsworks.org.uk/News-and-Opinion/ni-launches-ad-innovation-unit 497 http://www.newsworks.org.uk:80/News-and-Opinion/ni-launches-ad-innovation-unit Wed, 08 May 2013 13:00:00 GMT The Telegraph marked the closing of its first digital Festival of Motoring on Friday with the announcement of the winners of the Telegraph Motoring Awards 2013, during a ceremony held at the London Film Museum. The virtual festival is the first of its kind to be run in the UK and was available all week through a dedicated channel on The... http://www.newsworks.org.uk/News-and-Opinion/the-telegraph-announces-winners-of-the-2013-telegraph-motoring-awards- 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-telegraph-announces-winners-of-the-2013-telegraph-motoring-awards- Tue, 07 May 2013 09:00:00 GMT News International adopts a new system which allows for multi-channel ad sales. The AdPoint system, created by Lineup, means that advertisers can book ads across print, digital and tablet formats in one interaction using a single interface. The system also allows for results to be measured across all media channels, allowing... http://www.newsworks.org.uk/News-and-Opinion/ni-adopts-adpoint-booking-system 497 http://www.newsworks.org.uk:80/News-and-Opinion/ni-adopts-adpoint-booking-system Wed, 01 May 2013 16:00:00 GMT The i was among the winners at the International News Media Association’s annual award ceremony, held during the final day of its World Congress Event in New York on Tuesday. Flying the flag for British newsbrands, i won an award in the category of Print Single-Copy Sales, which rewards marketing activities to build single-copy... http://www.newsworks.org.uk/News-and-Opinion/i-wins-at-inma-awards-2013- 497 http://www.newsworks.org.uk:80/News-and-Opinion/i-wins-at-inma-awards-2013- Wed, 01 May 2013 10:30:00 GMT Three Young Lions teams have been selected to represent the UK at the 2013 Cannes Lions International Festival of Creativity. For the fifth consecutive year the Guardian is the official UK representative for the 2013 Cannes Lions International Festival of Creativity and host of the Guardian Young Lions Competition, open to... http://www.newsworks.org.uk/News-and-Opinion/guardian-announces-young-lions-winners 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-announces-young-lions-winners Mon, 29 Apr 2013 18:00:00 GMT The International News Media Association (INMA) elected six media executives to its Board of Directors during its annual World Congress in New York on Sunday. Current INMA president Ravi Dhariwal, the CEO of Times of India, will step down when the Board terms take effect on 1 June. He will continue to serve on the board as immediate... http://www.newsworks.org.uk/News-and-Opinion/inma-elects-6-media-executives-to-board-of-directors 497 http://www.newsworks.org.uk:80/News-and-Opinion/inma-elects-6-media-executives-to-board-of-directors Mon, 29 Apr 2013 16:45:00 GMT Sir Martin Sorrell has been at it again - suggesting that advertisers are investing too much of their budget in newspapers compared to time spent. But he is wrong. Speaking at the FT Digital Media Conference in London last week, the WPP boss said: "TV viewing is about 43% of consumers' time, [ad] investment is 43%, outdoor... http://www.newsworks.org.uk/News-and-Opinion/sir-martin-sorrells-time-spent-argument-is-flawed 524,497,509 http://www.newsworks.org.uk:80/News-and-Opinion/sir-martin-sorrells-time-spent-argument-is-flawed Mon, 29 Apr 2013 16:30:00 GMT TMG has today opened Britain’s first virtual motor show running from Monday 29 April to Friday 3 May. Free to enter, the Festival of Motoring is designed to provide a “comprehensive source of information for all car owners,” according to Erin Baker, head of motoring at TMG. As “94% of all car buyers go online... http://www.newsworks.org.uk/News-and-Opinion/-the-telegraph-festival-of-motoring-launched-today 497 http://www.newsworks.org.uk:80/News-and-Opinion/-the-telegraph-festival-of-motoring-launched-today Mon, 29 Apr 2013 14:30:00 GMT Independent Print Ltd has appointed Lisa Markwell, currently executive editor at The Independent and i, to executive editor of the Independent on Sunday.  Markwell’s appointment was announced via Twitter by the owner of the title Evgeny Lebedev, who praised Markwell for being “hugely talented” and wished... http://www.newsworks.org.uk/News-and-Opinion/lisa-markwell-appointed-executive-editor-of-the-ios- 497 http://www.newsworks.org.uk:80/News-and-Opinion/lisa-markwell-appointed-executive-editor-of-the-ios- Mon, 29 Apr 2013 10:30:00 GMT This weekend the Guardian launches a six month campaign with DiscoverAmerica.com The campaign, which is one of the Guardian’s largest brand partnerships to date, will be encouraging UK readers to discover the real America through a monthly series of real time and crowd sourced road trips, to be featured in both the Guardian online... http://www.newsworks.org.uk/News-and-Opinion/guardian-partners-with-brand-usa 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-partners-with-brand-usa Fri, 26 Apr 2013 16:00:00 GMT Newspaper groups have rejected the Government's plans for press regulation and have launched their own "Royal Charter for independent self-regulation of the press". A statement on behalf of UK newspaper and magazine publishers was issued yesterday, setting out industry proposals for a Royal Charter to create a new system of... http://www.newsworks.org.uk/News-and-Opinion/newspapers-run-royal-charter-ad 497 http://www.newsworks.org.uk:80/News-and-Opinion/newspapers-run-royal-charter-ad Fri, 26 Apr 2013 10:45:00 GMT The Guardian provides this week's top headline following the Luis Suarez biting incident during last weekend’s Liverpool v Chelsea game - excellent alongside the title's story about Edinburgh zoo’s giant panda Tian Tian... http://www.newsworks.org.uk/News-and-Opinion/eats-shoots-leaves 497 http://www.newsworks.org.uk:80/News-and-Opinion/eats-shoots-leaves Fri, 26 Apr 2013 09:00:00 GMT The latest ABC online figures, for March 2013, show an increase for all the national newspaper websites.  Once again, The Independent enjoyed huge growth, with its daily average unique browsers up 89.5% year on year to more than 1.2 million and its total monthly figure up 74% year on year to 25.2... http://www.newsworks.org.uk/News-and-Opinion/abc-increases-for-all-national-newsbrands 497 http://www.newsworks.org.uk:80/News-and-Opinion/abc-increases-for-all-national-newsbrands Thu, 25 Apr 2013 17:00:00 GMT The Daily Telegraph was awarded National Newspaper of the Year at last night's Newspaper Awards. i was also commended, as was The Times and Metro. The London Evening Standard, meanwhile, took home Regional Newspaper of the Year in the over 25,000 circulation category. In the weekend category, The Sunday Times was... http://www.newsworks.org.uk/News-and-Opinion/daily-telegraph-wins-newspaper-of-the-year- 497 http://www.newsworks.org.uk:80/News-and-Opinion/daily-telegraph-wins-newspaper-of-the-year- Thu, 25 Apr 2013 10:00:00 GMT The Independent has integrated Blippar into its daily editorial, allowing readers to use augmented reality to access additional digital and multimedia content. Independent+ icons will appear next to the relevant content in the daily newspaper, encouraging readers to use their Blippar app for photo galleries, videos, or updated news... http://www.newsworks.org.uk/News-and-Opinion/indy-launches-independent-with-blippar 497 http://www.newsworks.org.uk:80/News-and-Opinion/indy-launches-independent-with-blippar Wed, 24 Apr 2013 00:00:00 GMT The 2013 Newspaper Awards will be announced at a ceremony in London tonight. The awards have a new theme for 2013 - celebrating success in news media - with 18 categories, including a Grand Prix prize. "This year the awards will go to news media products that not only demonstrate excellent production values, but more... http://www.newsworks.org.uk/News-and-Opinion/2013-newspaper-awards-to-announce-winners 497 http://www.newsworks.org.uk:80/News-and-Opinion/2013-newspaper-awards-to-announce-winners Wed, 24 Apr 2013 00:00:00 GMT Telegraph Media Group (TMG) has appointed Madeleine Milne to the newly created position of director, strategic partnerships.  Milne joins from eMusic, where she has been European MD since 2006, heading up the business in the UK and other European markets. Prior to this, Madeleine worked as publishing manager for two of... http://www.newsworks.org.uk/News-and-Opinion/tmg-appoints-madeleine-milne-to-director-of-strategic-partnerships 497 http://www.newsworks.org.uk:80/News-and-Opinion/tmg-appoints-madeleine-milne-to-director-of-strategic-partnerships Wed, 24 Apr 2013 00:00:00 GMT Telegraph Media Group has created the UK's media first, above the fold, MPU advertisement for its mobile website. The new ad format runs on all of The Telegraph's mobile article pages and allows for high-impact channel take-overs or CPM campaigns. Launch partners include The Malta Tourism Authority, Omega, Lloyds Banking Group... http://www.newsworks.org.uk/News-and-Opinion/tmg-launches-mpu-mobile-ad 497 http://www.newsworks.org.uk:80/News-and-Opinion/tmg-launches-mpu-mobile-ad Mon, 22 Apr 2013 00:00:00 GMT Matthew Patchett, insight executive at Newsworks, on why although the language may have to adapt and evolve, newsbrands still have a lot to say. My earliest memory of newspapers probably spans from those long, lazy Sundays, sat with my Dad at the dining room table, the air thick with coffee aroma, sunshine pouring through the patio doors... http://www.newsworks.org.uk/News-and-Opinion/what-newsbrands-mean-to-me-part-two 524,497,509 http://www.newsworks.org.uk:80/News-and-Opinion/what-newsbrands-mean-to-me-part-two Fri, 19 Apr 2013 00:00:00 GMT News International Commercial has promoted Brendan Judge, currently head of strategy at The Sun, to sales director to cover Karin Seymour's maternity leave. Judge will be responsible for driving revenues across the various platforms, including The Times, The Sunday Times and The Sun. He will report to commercial director Dominic... http://www.newsworks.org.uk/News-and-Opinion/brendan-judge-promoted-to-sales-director-at-ni 497 http://www.newsworks.org.uk:80/News-and-Opinion/brendan-judge-promoted-to-sales-director-at-ni Thu, 18 Apr 2013 00:00:00 GMT Telegraph Media Group will launch the UK’s first virtual motor show on The Telegraph on 29 April with partners Kia, Vauxhall, Volvo, Alfa Romeo, Audi and Goodwood. The event, The Telegraph Festival of Motoring, will take place on a dedicated online channel designed by TMG, from Monday 29 April to Friday... http://www.newsworks.org.uk/News-and-Opinion/tmg-launches-first-virtual-motor-show 497 http://www.newsworks.org.uk:80/News-and-Opinion/tmg-launches-first-virtual-motor-show Thu, 18 Apr 2013 00:00:00 GMT Trinity Mirror's newly-launched National Advertising Sales agency (NASa) recruitment operation is set to offer a portfolio of national and regional brands to clients for the first time. The full portfolio boasts a combined circulation of almost six million and readership in excess of 14 million, plus monthly page views nearing... http://www.newsworks.org.uk/News-and-Opinion/trinity-mirrors-nasa-redefines-recruitment-ad-market 497 http://www.newsworks.org.uk:80/News-and-Opinion/trinity-mirrors-nasa-redefines-recruitment-ad-market Thu, 18 Apr 2013 00:00:00 GMT Telegraph Media Group is set to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website. Speaking to Media Week's Arif Durrani at Newsworks' Shift 2013 conference on Tuesday, Tony Gallagher, editor of the Daily Telegraph, said the... http://www.newsworks.org.uk/News-and-Opinion/telegraph-to-launch-dual-static-and-dynamic-ipad-app 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-to-launch-dual-static-and-dynamic-ipad-app Wed, 17 Apr 2013 17:00:00 GMT News Corporation's publishing arm will retain the News Corp name while the entertainment brand will be known as 21st Century Fox when the group splits into two separately listed companies later this year. In a note to staff, Rupert Murdoch said: "After much exploration, and valuable input from our executive team, we've chosen... http://www.newsworks.org.uk/News-and-Opinion/news-corp-entertainment-arm-renamed-21st-century-fox 497 http://www.newsworks.org.uk:80/News-and-Opinion/news-corp-entertainment-arm-renamed-21st-century-fox Wed, 17 Apr 2013 16:00:00 GMT Tony Regan, consultant at Brand Performance, reviews Newsworks' first-ever conference Shift 2013. For him, Tony Gallagher delivered one of the standout performances with "a vivid account of his work at the Telegraph". In the fast-paced industry we work in, we could all be forgiven for thinking that it’s been ages... http://www.newsworks.org.uk/News-and-Opinion/shift-2013-newsbrands-on-the-front-foot 524,497,509,577 http://www.newsworks.org.uk:80/News-and-Opinion/shift-2013-newsbrands-on-the-front-foot Wed, 17 Apr 2013 14:30:00 GMT Simon Fox, CEO at Trinity Mirror plc, gives his impression of newspapers after a year working in the industry at Shift 2013. Download - My first year in newspapers http://www.newsworks.org.uk/News-and-Opinion/my-first-year-in-newspapers 524,497,577 http://www.newsworks.org.uk:80/News-and-Opinion/my-first-year-in-newspapers Wed, 17 Apr 2013 14:00:00 GMT Tony Gallagher, editor at the Daily Telegraph, offers insight into the life of a 21st century editor at Shift 2013. Download - "The editor in the digital era" http://www.newsworks.org.uk/News-and-Opinion/the-editor-in-the-digial-era 524,497,577 http://www.newsworks.org.uk:80/News-and-Opinion/the-editor-in-the-digial-era Wed, 17 Apr 2013 14:00:00 GMT Joanna Geary, social communities editor at The Guardian, discussed the important relationship that exists between newsbrands and social media with Bruce Daisley, UK director of Twitter, at Shift 2013. Download - Social conversations http://www.newsworks.org.uk/News-and-Opinion/social-conversations 524,497,577 http://www.newsworks.org.uk:80/News-and-Opinion/social-conversations Wed, 17 Apr 2013 13:30:00 GMT Arena Media's Justin Gibbons unveils a new study from Work Research and Bournemouth University, Cultural clout – the role of culture in consumer decision-making, at Shift 2013. Download - Cultural clout There is a higher correlation between media context and advertising effectiveness for newsbrands than other... http://www.newsworks.org.uk/News-and-Opinion/cultural-clout-the-role-of-culture-in-consumer-decision-making 524,497,577 http://www.newsworks.org.uk:80/News-and-Opinion/cultural-clout-the-role-of-culture-in-consumer-decision-making Wed, 17 Apr 2013 10:00:00 GMT Joanna Geary, the Guardian’s social and communities editor, today unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian's groundbreaking model of open journalism to crowdsource... http://www.newsworks.org.uk/News-and-Opinion/joanna-geary-announces-guardianwitness-at-shift-2013 497,577 http://www.newsworks.org.uk:80/News-and-Opinion/joanna-geary-announces-guardianwitness-at-shift-2013 Tue, 16 Apr 2013 17:00:00 GMT The Mail on Sunday launched its new culture and celebrity magazine, EVENT, with yesterday's newspaper. The launch was backed by a £3 million multi-platform marketing campaign, with promotion across the Mail brands and special wraps on Metro. DMGT said EVENT will feature "a fresh and exclusive take each week on celebrity... http://www.newsworks.org.uk/News-and-Opinion/mail-on-sunday-launches-new-celeb-magazine 497 http://www.newsworks.org.uk:80/News-and-Opinion/mail-on-sunday-launches-new-celeb-magazine Mon, 15 Apr 2013 00:00:00 GMT Live coverage of Shift 2013 by Alistair Owen and Hayley Sivner, planners at digital agency Dare.   13:00 Well, that's it from us. We hope we've given you a flavour of Shift 2013. The full presentations from this morning will be available on the website. Thanks, Alistair and Hayley. 12:59 David Pattison... http://www.newsworks.org.uk/News-and-Opinion/shift-2013-live-blog 524,497,509,577 http://www.newsworks.org.uk:80/News-and-Opinion/shift-2013-live-blog Mon, 15 Apr 2013 00:00:00 GMT Jessie Sampson, insight executive at Newsworks, on why news and newsbrands remain as valuable as ever. I find it tricky to articulate what newsbrands mean to me because they are so engrained in everyday life. I take them for granted in the same way that I take electricity for granted. I recently read an article about how empty... http://www.newsworks.org.uk/News-and-Opinion/what-newsbrands-mean-to-me 524,497,509 http://www.newsworks.org.uk:80/News-and-Opinion/what-newsbrands-mean-to-me Fri, 12 Apr 2013 12:00:00 GMT Mindshare UK is set to reposition its ‘Press’ department to ‘Publishing’ to more accurately reflect the rapidly evolving multi-platform market. The renaming solidifies changes made within the Mindshare Publishing team as they become more platform neutral, speaking to publishers as one brand to find the best mix of... http://www.newsworks.org.uk/News-and-Opinion/mindshare-repositions-press-department-to-publishing 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/mindshare-repositions-press-department-to-publishing Fri, 12 Apr 2013 00:00:00 GMT New research from the Newspaper Association of America shows that paywalls have helped boost circulation revenues up to $10.4bn, a 5% year on year increase. This growth represents the first gain in circulation revenues since 2003 and follows more than 300 publishers (including The New York Times) erecting paywalls over last two years. A... http://www.newsworks.org.uk/News-and-Opinion/us-newspapers-achieve-rise-in-circulation-revenues 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/us-newspapers-achieve-rise-in-circulation-revenues Wed, 10 Apr 2013 00:00:00 GMT A round up of the front page news from across the British press. Whatever your views of the late Margret Thatcher, there is something for everyone amongst today’s front pages. The majority carry full page portraits of the former Prime Minister, with headlines ranging from ‘the woman who saved Britain’ to ‘She... http://www.newsworks.org.uk/News-and-Opinion/lady-thatchers-death 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/lady-thatchers-death Tue, 09 Apr 2013 00:00:00 GMT Sue Unerman, chief strategy officer at MediaCom, on why she was most looking forward to hearing from John Lloyd at Shift 2013 and the importance of telling the truth in marketing. Better fasten your safety belt, it could be a bumpy flight. On 16th April the great and the good of the industry are invading the hallowed realms of the British... http://www.newsworks.org.uk/News-and-Opinion/a-journey-into-the-future-of-newsbrands 524,497,509,577 http://www.newsworks.org.uk:80/News-and-Opinion/a-journey-into-the-future-of-newsbrands Fri, 05 Apr 2013 00:00:00 GMT Torin Douglas, BBC Media Correspondent, took to the stage to chat with the panel, consisting of five youths aged 14-19 years old, to discuss what influences them and how they interact with media. Opening the presentation was James Burke, Associate Director at Kantar Media, who presented “Setting the Scene” taken from C4... http://www.newsworks.org.uk/News-and-Opinion/youth-media-technology 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/youth-media-technology Fri, 05 Apr 2013 00:00:00 GMT News International set to raise the cover price of the Sun on Sunday to 60p. The price increase from 50p to 60p will kick in from this week, with the saturday edition of the Sun also returning its cover price to 60p. The news follows on from last weeks announcement that The Sun website would be going behind a paywall in the second half of... http://www.newsworks.org.uk/News-and-Opinion/sun-on-sunday-increases-cover-price 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/sun-on-sunday-increases-cover-price Thu, 04 Apr 2013 00:00:00 GMT Guardian News & Media and Humanity United, a US-based foundation dedicated to building peace and advancing human freedom, have today launched a collaboration to draw attention to modern-day slavery. Through the collaboration, which will initially last for a year, the Guardian will investigate and highlight the impact of modern-day... http://www.newsworks.org.uk/News-and-Opinion/guardian-announce-collaboration-with-humanity-united 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-announce-collaboration-with-humanity-united Wed, 03 Apr 2013 00:00:00 GMT The Independent has been named content partner for the new HTC One smartphone, as part of the paper's collaboration with HTC BlinkFeed. BlinkFeed allows users to create personalised news feeds straight to their home screens and provides content updates throughout the day. Zach Leonard, managing director of digital at The Independent... http://www.newsworks.org.uk/News-and-Opinion/independent-partners-with-htc 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/independent-partners-with-htc Tue, 02 Apr 2013 00:00:00 GMT Last week The Drum issued a challenge for agencies to take on The British Press: "Our mission, to you should you choose to accept it, is to design a campaign, for a fictional newspaper body that reminds the public about the value of a free press, and the dangers of placing it under statutory control. "Everyone is focusing on what... http://www.newsworks.org.uk/News-and-Opinion/british-press-creative-challenge-vote-now 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/british-press-creative-challenge-vote-now Wed, 27 Mar 2013 00:00:00 GMT The Daily Telegraph has announced plans to extend the metered paywall currently in force overseas to the UK, meanwhile The Sun is to start charging for its online content in the second half of 2013. The telegraph.co.uk, which records over 3m unique browsers every day, will allow users free access to 20 online articles a month. After... http://www.newsworks.org.uk/News-and-Opinion/telegraph-and-sun-announce-paywall-plans 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-and-sun-announce-paywall-plans Wed, 27 Mar 2013 00:00:00 GMT An impressive performance at MailOnline has led to "strong growth" in digital advertising revenues for parent division DMG Media, according to today's trading update. Ad revenue at MailOnline, which saw a 32.3% rise in daily average unique browsers up to more than 7.6 million in last week's ABC release, increased by 59%... http://www.newsworks.org.uk/News-and-Opinion/mailonline-enjoys-59-rise-in-ad-revenue 497 http://www.newsworks.org.uk:80/News-and-Opinion/mailonline-enjoys-59-rise-in-ad-revenue Mon, 25 Mar 2013 00:00:00 GMT Tim Kersen, head of commercial development at Mail Newspapers, on why there will be no better opportunity than now to encourage clients to take some relatively low-capital-costing leaps of faith with tablet advertising... So, the Daily Mail Plus iPad app soft-launched at the beginning of the month. It looks great and has been... http://www.newsworks.org.uk/News-and-Opinion/interactive-tablet-advertising-is-a-golden-opportunity- 497,509 http://www.newsworks.org.uk:80/News-and-Opinion/interactive-tablet-advertising-is-a-golden-opportunity- Fri, 22 Mar 2013 15:30:00 GMT Stephan Shakespeare, chief executive officer and co-founder of YouGov, took to the stage at the Guardian's Changing Media Summit this morning to present the new YouGov and Guardian research - Optimising media in a changing world. The report looks into current media consumption patterns, profiles of audiences on different platforms... http://www.newsworks.org.uk/News-and-Opinion/guardian 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian Fri, 22 Mar 2013 00:00:00 GMT John Lloyd, QI and Blackadder producer, praised the British press for being "the best in the world" during the 'No News is Terrible News' session at Ad Week Europe today. Amid headlines about press regulation, Lloyd described an industry that is in "fantastic hands, with great editors", one that has tremendous authority and one that... http://www.newsworks.org.uk/News-and-Opinion/the-british-press-is-in-fantastic-hands 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-british-press-is-in-fantastic-hands Thu, 21 Mar 2013 00:00:00 GMT The latest ABC online figures, for February 2013, show an increase for all the national newspaper websites. The Independent has enjoyed huge growth once again, with its daily average unique browsers up 95.3% year on year. It has also been a good month for Mirror Group Digital, which has enjoyed a 45.2% year on year increase... http://www.newsworks.org.uk/News-and-Opinion/abc-independent-enjoys-95-yoy-increase-in-browsers 497 http://www.newsworks.org.uk:80/News-and-Opinion/abc-independent-enjoys-95-yoy-increase-in-browsers Thu, 21 Mar 2013 00:00:00 GMT The Drum has issued a challenge for agencies to take on The British Press: "Our mission, to you should you choose to accept it, is to design a campaign, for a fictional newspaper body that reminds the public about the value of a free press, and the dangers of placing it under statutory control. "Everyone is focusing on what the press is... http://www.newsworks.org.uk/News-and-Opinion/british-press-creative-challenge-newspapers-are-a-force-for-good 497 http://www.newsworks.org.uk:80/News-and-Opinion/british-press-creative-challenge-newspapers-are-a-force-for-good Thu, 21 Mar 2013 00:00:00 GMT NRS PADD has released its first dataset using comScore, for the period of January 2012 to December 2012 for the print data and November 2012 for the comScore website data. Key points: New data shows 22.9 million adults (45%) are reading newsbrands on a daily basis; 36.1 million a week (71%) and 42 million (83%) a month Some titles... http://www.newsworks.org.uk/News-and-Opinion/nrs-padd-first-comscore-data-released 497 http://www.newsworks.org.uk:80/News-and-Opinion/nrs-padd-first-comscore-data-released Wed, 20 Mar 2013 09:00:00 GMT Guardian News & Media (GNM) today launches Guardian Destinations, a new hotel booking site giving readers access to some of the best independent hotels from around the world. Guardian Destinations features handpicked properties, helping readers to find recommended accommodation when planning a holiday. For launch, GNM has... http://www.newsworks.org.uk/News-and-Opinion/guardian-and-travelbookingnetwork-launch-guardian-destinations 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-and-travelbookingnetwork-launch-guardian-destinations Tue, 19 Mar 2013 00:00:00 GMT Media agencies got fresh insight into the passions and motivations of newspaper readers in an innovative "speed research" sessions at News International’s Pop Up News ///3.0 this week. Teams from UM, ZenithOptimedia and OMD got chatting with readers in a series of five to seven minute one-to-one encounters, organised by NI and... http://www.newsworks.org.uk/News-and-Opinion/speed-dating-with-sun-and-times-readers 497 http://www.newsworks.org.uk:80/News-and-Opinion/speed-dating-with-sun-and-times-readers Fri, 15 Mar 2013 00:00:00 GMT David Pidgeon, editor of MediaTel's Newsline, reports on the future of news media session from this week's ISBA conference, which featured Rufus Olins, Lloyd Embley and Benedict Brogan... Lloyd Embley, editor in chief of the Daily Mirror, Sunday Mirror and The People, has said that the idea of newspapers as brands - something he... http://www.newsworks.org.uk/News-and-Opinion/david 497 http://www.newsworks.org.uk:80/News-and-Opinion/david Thu, 14 Mar 2013 00:00:00 GMT Trinity Mirror's new chief executive Simon Fox announces an £8 million investment in the business this year and says: "Although the trading environment is expected to remain difficult, the strategic initiatives I have implemented will bring significant benefits with the ambition of delivering sustainable profit growth over the medium... http://www.newsworks.org.uk/News-and-Opinion/trinity 497 http://www.newsworks.org.uk:80/News-and-Opinion/trinity Thu, 14 Mar 2013 00:00:00 GMT Trinity Mirror has unveiled a new unified national sales advertising structure that will provide a suite of multimedia advertising solutions for customers. The National Advertising Sales Agency (NASa) will represent Trinity Mirror's regional, national and digital newspaper brands as well as a growing number of external publisher... http://www.newsworks.org.uk/News-and-Opinion/trinity-mirror 497 http://www.newsworks.org.uk:80/News-and-Opinion/trinity-mirror Wed, 13 Mar 2013 00:00:00 GMT New research shows that consumers continue to have most trust in advertising in printed media. When asked how much trust they attach to advertising in the various media, consumers gave newspapers and magazines a score of 63%, TV 41% and the Internet 25%. Consumers were also asked about the role of advertising in purchase... http://www.newsworks.org.uk/News-and-Opinion/new-study-shows-consumers-trust-print-ads 497 http://www.newsworks.org.uk:80/News-and-Opinion/new-study-shows-consumers-trust-print-ads Tue, 12 Mar 2013 00:00:00 GMT Telegraph Media Group to merge its titles "into one unified operation, serving digital and print products on a 24/7 basis". In a letter to staff today, chief executive Murdoch MacLennan said: "We must adapt and transform how we function as a business and urgently diversify our revenue streams to guarantee our position in the... http://www.newsworks.org.uk/News-and-Opinion/telegraph-to-merge-sunday-and-daily-papers 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-to-merge-sunday-and-daily-papers Tue, 12 Mar 2013 00:00:00 GMT Adform's European RTB (real-time bidding) Trend Report found that advertising on tablets has a 65% higher click-through rate than desktops, while mobile has a 50% higher rate than desktops. The report also shows that despite higher click-through rates, only 2.1% of the total spend on RTB advertising is allocated to these... http://www.newsworks.org.uk/News-and-Opinion/ads-on-tablets-have-65-higher-click-through-rate-than-desktops 497 http://www.newsworks.org.uk:80/News-and-Opinion/ads-on-tablets-have-65-higher-click-through-rate-than-desktops Mon, 11 Mar 2013 17:00:00 GMT Matt Kelly, managing director of Sol361, on why for a newsbrand not to be proactively seeking out creative inspiration is at best a missed opportunity - and at worst, negligence... It was at Goodison Park, home of Everton FC, that 58,479 spectators woke up to the stunning brilliance of a whole new way of playing the game they thought they... http://www.newsworks.org.uk/News-and-Opinion/bringing-innovation-into-the-core-is-the-goal 524,497,509 http://www.newsworks.org.uk:80/News-and-Opinion/bringing-innovation-into-the-core-is-the-goal Fri, 08 Mar 2013 10:00:00 GMT The Times was awarded Newspaper of the Year for 2012 whilst the Sunday Telegraph scooped the Front Page of the Year, at last night's Society of Editors National Press Awards. The Times also took home Scoop of the Year for its investigative reporting into tax avoidance by celebrities, News Team of the Year and News Reporter of the... http://www.newsworks.org.uk/News-and-Opinion/press-awards-a-true-reflection-of-the-brilliant-journalism-in-uk-national-newspapers 497 http://www.newsworks.org.uk:80/News-and-Opinion/press-awards-a-true-reflection-of-the-brilliant-journalism-in-uk-national-newspapers Fri, 08 Mar 2013 09:30:00 GMT Guardian News & Media is set to make a number of commercial changes in the coming months, including re-launching its Brand Partnerships business as Guardian Labs. The bolder proposition aims to provide new and innovative ways for clients - both in the UK and internationally - to create bespoke brand campaigns that reach the Guardian's... http://www.newsworks.org.uk/News-and-Opinion/gnm-to-launch-a-bigger-and-bolder-brand-partnerships 497 http://www.newsworks.org.uk:80/News-and-Opinion/gnm-to-launch-a-bigger-and-bolder-brand-partnerships Thu, 07 Mar 2013 13:00:00 GMT The Guardian and Observer iPad app has been included in SND's 2012 World's Best Designed news sites and apps list. The Society for News Design picked its winners in February having reviewed hundreds of sites from around the world. This is the second time in three years The Guardian has been honoured, with the iPhone app also... http://www.newsworks.org.uk/News-and-Opinion/guardian-and-observer-ipad-app-scoops-design-award 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-and-observer-ipad-app-scoops-design-award Thu, 07 Mar 2013 00:00:00 GMT Things we like: David Hockney's charcoal drawing Woldgate After the Rain in The Guardian today - guardian.co.uk/artanddesign http://www.newsworks.org.uk/News-and-Opinion/david-hockneys-woldgate-after-the-rain 497 http://www.newsworks.org.uk:80/News-and-Opinion/david-hockneys-woldgate-after-the-rain Tue, 05 Mar 2013 00:00:00 GMT The Guardian has launched its first national advertising campaign in the US - 'VoiceYourView' - developed in partnership with creative agency BBH New York. The ad aims to "showcase the Guardian's distinctive editorial voice and ground-breaking model of open journalism to US readers and advertising agencies", the publisher... http://www.newsworks.org.uk/News-and-Opinion/the-guardian-launches-first-us-ad-campaign 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-guardian-launches-first-us-ad-campaign Tue, 05 Mar 2013 00:00:00 GMT The International News Media Association (INMA) has announced 87 finalists in the INMA Awards 2013 competition, rewarding excellence in marketing newsbrands. First-place recipients will be announced on 30 April at a dinner in New York, capped by the presentation of the "Best of Show" award signifying the world's top media marketing... http://www.newsworks.org.uk/News-and-Opinion/87-finalists-selected-for-inma-awards-2013 497 http://www.newsworks.org.uk:80/News-and-Opinion/87-finalists-selected-for-inma-awards-2013 Mon, 04 Mar 2013 00:00:00 GMT The Guardian has partnered with mobile network service provider Three and Mindshare to launch two new web apps as part of a six-month campaign in a bid to celebrate the idea of sharing on the internet. The two apps are: Today's top internetting - this app tracks the internet memes that are going viral on the web right now.... http://www.newsworks.org.uk/News-and-Opinion/guardian-partners-with-three-for-new-sharing-apps 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-partners-with-three-for-new-sharing-apps Mon, 04 Mar 2013 00:00:00 GMT Newsworks chief executive Rufus Olins is set to introduce 'No news is terrible news' at Advertising Week Europe - with John Lloyd, producer of Spitting Image and QI, Sarah Sands, editor of the London Evening Standard and Gordon Smart, editor of The Sun's Bizarre column. 'No news is terrible news' has been added to the... http://www.newsworks.org.uk/News-and-Opinion/no-news-is-terrible-news-at-ad-week-europe 497 http://www.newsworks.org.uk:80/News-and-Opinion/no-news-is-terrible-news-at-ad-week-europe Thu, 28 Feb 2013 00:00:00 GMT Telegraph Media Group today announces the appointment of Christopher Thorogood to the newly created position of chief digital officer. Thorogood joins from Global Radio, where he has been director of digital since 2011. Prior to this, he worked at Shine Group, as acting head of digital and Mykindaplace as business development... http://www.newsworks.org.uk/News-and-Opinion/tmg-appoints-christopher-thorogood-as-chief-digital-officer 497 http://www.newsworks.org.uk:80/News-and-Opinion/tmg-appoints-christopher-thorogood-as-chief-digital-officer Thu, 28 Feb 2013 00:00:00 GMT The winners of the 2013 Guardian University Awards were announced last night, during a ceremony hosted by BBC education correspondent Reeta Chakrabarti in London. The awards, running for the first time this year, celebrate the best of Britain's universities and act as a benchmark for excellence across the higher education... http://www.newsworks.org.uk/News-and-Opinion/winners-announced-at-the-1st-guardian-university-awards 497 http://www.newsworks.org.uk:80/News-and-Opinion/winners-announced-at-the-1st-guardian-university-awards Thu, 28 Feb 2013 00:00:00 GMT The Sun extends its digital reach by nearly 17% when accounting for mobile, according to comScore's latest report. 2013 UK Digital Future in Focus, comScore's report on prevailing trends in changing digital behaviour, online video, mobile and search, shows how much newspapers extend their reach via mobile and... http://www.newsworks.org.uk/News-and-Opinion/comscore- 497 http://www.newsworks.org.uk:80/News-and-Opinion/comscore- Wed, 27 Feb 2013 00:00:00 GMT The Sunday Times is set to revamp Style magazine, "dedicating more pages entirely to the latest fashion and beauty trends". However, before the makeover, this Sunday's Style magazine will be a Big Fashion Special edition. The new-look supplement will feature a Best Dressed list, starting on 10 March, while The Sunday Times... http://www.newsworks.org.uk/News-and-Opinion/style-gets-a-makeover- 497 http://www.newsworks.org.uk:80/News-and-Opinion/style-gets-a-makeover- Wed, 27 Feb 2013 00:00:00 GMT Last night, Andrew Norfolk, the chief investigative reporter for The Times, won the Paul Foot award for investigative and campaigning journalism for his two year investigation into the sexual exploitation of teenage girls by gangs of men. Ian Hislop, one of the judges and editor of Private Eye, said: "The Foot awards this year... http://www.newsworks.org.uk/News-and-Opinion/the-times-andrew-norfolk-wins-the-paul-foot-award 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-times-andrew-norfolk-wins-the-paul-foot-award Wed, 27 Feb 2013 00:00:00 GMT HBO uses stand-out newspaper ad to promote the new season of Game of Thrones. The dragon image overlays the editorial (non advertorial) in the New York title, with a simple: "Game of Thrones; The New Season March 31 at 9; HBO" in the bottom right-hand corner of the double page spread. Denise Blasevick, from advertising, PR and... http://www.newsworks.org.uk/News-and-Opinion/game-of-thrones 497 http://www.newsworks.org.uk:80/News-and-Opinion/game-of-thrones Tue, 26 Feb 2013 00:00:00 GMT The latest ABC online figures, for January 2013, show an increase for all the national newspaper websites. The Independent has enjoyed huge growth over the year, with its daily average unique browsers up 101%, while Standard.co.uk has seen the biggest month on month increase, up 45%. The amount of traffic being driven to The... http://www.newsworks.org.uk/News-and-Opinion/abc- 497 http://www.newsworks.org.uk:80/News-and-Opinion/abc- Thu, 21 Feb 2013 00:00:00 GMT The Times is set to turn its iPad app into a seven-day operation, with the standalone Sunday Times version being dropped from next weekend. The two separate iPad apps – The Times and The Sunday Times – will be combined into one and will appear in Newsstand. In addition, a number of improvements have been made to the... http://www.newsworks.org.uk/News-and-Opinion/times-ipad-app-to-be-a-7-day-operation 497 http://www.newsworks.org.uk:80/News-and-Opinion/times-ipad-app-to-be-a-7-day-operation Thu, 21 Feb 2013 00:00:00 GMT Mini has launched a tongue-in-cheek horsemeat press ad to promote its new 'beefed up' roadster. The ad, which is the first to be created by iris Worldwide, features a picture of the new Mini John Cooper Works Roadster, with a headline: "Beef. With a lot of horses hidden in it." Mini isn't the only brand to cash in on the... http://www.newsworks.org.uk/News-and-Opinion/mini-capitalises-on-horsemeat-scandal 497 http://www.newsworks.org.uk:80/News-and-Opinion/mini-capitalises-on-horsemeat-scandal Wed, 20 Feb 2013 00:00:00 GMT A number of journalists have been shortlisted for the Paul Foot award for investigative and campaigning journalism, including The Daily Mail's Stephen Wright for 15 years' coverage of the Stephen Lawrence case. In total, eight campaigns are in the running for the award - set up by The Guardian and Private Eye in Foot's... http://www.newsworks.org.uk/News-and-Opinion/campaigns-are-on-the-shortlist-for-the-paul-foot-award 497 http://www.newsworks.org.uk:80/News-and-Opinion/campaigns-are-on-the-shortlist-for-the-paul-foot-award Tue, 19 Feb 2013 00:00:00 GMT British farming bodies unite to capitalise on the horse meat scandal, while Mini opts for a tongue-in-cheek ad for its 'beefed up' roadster and Iceland goes on the defensive with Food You Can Trust print campaign (downloadable ads below). The National Farmers Union, Eblex and Red Tractor Assurance have launched a marketing... http://www.newsworks.org.uk/News-and-Opinion/horsemeat-scandal-plays-out-in-newspaper-ads 497 http://www.newsworks.org.uk:80/News-and-Opinion/horsemeat-scandal-plays-out-in-newspaper-ads Mon, 18 Feb 2013 15:00:00 GMT The Guardian and Zurich today announce the launch of Life Navigator, a six month campaign to raise awareness of the biggest financial considerations people face at key life stages.  The partnership, which brings together Zurich and the Guardian's editorial Money team, features a range of cross-media platform activity and the... http://www.newsworks.org.uk/News-and-Opinion/guardian-partners-with-zurich-for-life-navigator-campaign 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-partners-with-zurich-for-life-navigator-campaign Mon, 18 Feb 2013 00:00:00 GMT News International's head of external comms and corporate affairs Daisy Dunlop is to move to New York for a strategy role at News Corporation's international publishing spin-off. Dunlop, who has been at News International for 12 years, will become vice-president, strategy and planning, in the new company. The publishing company... http://www.newsworks.org.uk/News-and-Opinion/nis-daisy-dunlop-set-for-strategy-role-at-news-corp 497 http://www.newsworks.org.uk:80/News-and-Opinion/nis-daisy-dunlop-set-for-strategy-role-at-news-corp Mon, 18 Feb 2013 00:00:00 GMT The Financial Times celebrates its 125th anniversary with a special cover today. The title has reproduced its original masthead and features a four-page pull-out section that reprints a selection of the best front pages in the FT's history. FT CEO John Ridding, said: "Since 1888, the FT has grown to become the world's most... http://www.newsworks.org.uk/News-and-Opinion/ft-celebrates-125-years 497 http://www.newsworks.org.uk:80/News-and-Opinion/ft-celebrates-125-years Wed, 13 Feb 2013 00:00:00 GMT Paddy Power has placed an ad in today's national newspapers with the line: "Yes we vati-can - Money back from Paddy Power if the cardinals elect the first black Pope." The ad, created in-house, is running across titles including The Times. The bookie is famous for its topical tongue-in-cheek ads, including responses to the... http://www.newsworks.org.uk/News-and-Opinion/paddy-power-strikes-again-with-pope-ad 497 http://www.newsworks.org.uk:80/News-and-Opinion/paddy-power-strikes-again-with-pope-ad Wed, 13 Feb 2013 00:00:00 GMT The Independent is set to become a seven-day operation, which will see Independent on Sunday editor John Mullin leave the company. Independent and Evening Standard journalists will work in the same newsroom, with some working across both newspapers. Sarah Sands will remain Standard editor. Chris Blackhurst will oversee the group... http://www.newsworks.org.uk/News-and-Opinion/independent-to-become-7-day-operation 497 http://www.newsworks.org.uk:80/News-and-Opinion/independent-to-become-7-day-operation Tue, 12 Feb 2013 00:00:00 GMT A shortlist has been announced for awards celebrating the best of British national newspaper journalism. The Society of Editors Press Awards for national newspapers represent the cream of the country's rich talent in journalism. They include top class reporters and correspondents, hard-hitting commentators, gloriously funny... http://www.newsworks.org.uk/News-and-Opinion/shortlist-announced-for-national-press-awards 497 http://www.newsworks.org.uk:80/News-and-Opinion/shortlist-announced-for-national-press-awards Tue, 12 Feb 2013 00:00:00 GMT The shortlist for the Society of Editors Press Awards have been announced with six potential front covers up for the 'Front Page of the Year' award. The line-up includes (downloadable images below)- Look at all those people, Daily Mirror Going for Gold, The Daily Telegraph Hillsborough, The Independent Happy and Glorious!... http://www.newsworks.org.uk/News-and-Opinion/what-would-your-front-cover-of-2012-be 497 http://www.newsworks.org.uk:80/News-and-Opinion/what-would-your-front-cover-of-2012-be Tue, 12 Feb 2013 00:00:00 GMT The Daily Mail wins the Grand Prix at the 2013 DBA Design Effectiveness Awards for the redesign of MailOnline, completed in partnership with agency Brand42. Last week's Design Effectiveness Awards saw over 450 delegates gather at The Brewery in London to collect 16 Golds, 24 Silvers and 21 Bronze awards. In 2007, Brand42... http://www.newsworks.org.uk/News-and-Opinion/mailonline-wins-top-prize-at-design-effectiveness-awards 497 http://www.newsworks.org.uk:80/News-and-Opinion/mailonline-wins-top-prize-at-design-effectiveness-awards Mon, 11 Feb 2013 00:00:00 GMT Unilever has partnered with Metro for a one-off branded mini edition of the free title, distributed today along with 300,000 copies of the newspaper. The 24-page Unilever-branded mini edition promotes its "compressed" aerosol can across its three deodorant brands - Sure Woman, Dove and Vaseline Intensive - which it hopes will appeal... http://www.newsworks.org.uk/News-and-Opinion/unilever-partners-with-metro-for-one-off-mini-edition 497 http://www.newsworks.org.uk:80/News-and-Opinion/unilever-partners-with-metro-for-one-off-mini-edition Mon, 11 Feb 2013 00:00:00 GMT Romanian newspaper Gândul hits back against immigration debate with poster campaign encouraging Brits to go to Romania. In response to rumours of a proposal to dissuade potential immigrants from coming to Britain, Gândul has launched a series of poster ads telling Brits they'll love Romania. The copy-led ads... http://www.newsworks.org.uk/News-and-Opinion/romanian-newspaper-launches-anti-britain-ads 497 http://www.newsworks.org.uk:80/News-and-Opinion/romanian-newspaper-launches-anti-britain-ads Mon, 11 Feb 2013 00:00:00 GMT 49.5 million people now own a mobile phone in the UK, with the majority owning a smartphone (61%), according to comScore’s GSMA Mobile Media Metrics & MobiLens data.  The popularity of smartphones is growing fast with ownership up a third on last year. This growing smartphone audience gives newsbrands an opportunity... http://www.newsworks.org.uk/News-and-Opinion/10m-access-national-newspaper-sites-via-mobile 497 http://www.newsworks.org.uk:80/News-and-Opinion/10m-access-national-newspaper-sites-via-mobile Fri, 08 Feb 2013 00:00:00 GMT News Corporation's publishing division, which includes its UK newspapers, reports revenues of $2.1 billion (£1.3 billion) in the three months to the end of December 2012. According to today's results, the company's publishing arm made revenues of $2.15 billion in the three months to 31 December, up 0.9% year on... http://www.newsworks.org.uk/News-and-Opinion/news-corps-publishing-arm-enjoys-revenues-of-21bn 497 http://www.newsworks.org.uk:80/News-and-Opinion/news-corps-publishing-arm-enjoys-revenues-of-21bn Thu, 07 Feb 2013 11:00:00 GMT In light of Ofcom's decision to award the latest local TV licence to the London Evening Standard, Andrew Mullins, managing director of Evening Standard and Independent Print, talks to Journalism.co.uk about the media company's new venture. On Monday, Ofcom announced that the local TV licence for London, which runs for up to 12... http://www.newsworks.org.uk/News-and-Opinion/andy-mullins 497 http://www.newsworks.org.uk:80/News-and-Opinion/andy-mullins Thu, 07 Feb 2013 00:00:00 GMT Daily Mail & General Trust has issued an interim management statement for its first quarter, with revenue in three months to December 30 up 3% on underlying basis at £503 million. The publisher enjoyed an increase in first-quarter revenues thanks to success in its B2B division, which grew 8% in the three months to the end... http://www.newsworks.org.uk/News-and-Opinion/dmgt-reports-3-revenue-rise-to-503m-in-q1 497 http://www.newsworks.org.uk:80/News-and-Opinion/dmgt-reports-3-revenue-rise-to-503m-in-q1 Wed, 06 Feb 2013 00:00:00 GMT The Evening Standard has been awarded the licence to run a digital terrestrial local TV service in London. Media regulator Ofcom has handed the local TV licence for London to the Evening Standard's London Live. The licence runs for up to 12 years. London Live is expected to reach around four million homes in the capital, which... http://www.newsworks.org.uk/News-and-Opinion/evening-standard-wins-london-local-tv-bid 497 http://www.newsworks.org.uk:80/News-and-Opinion/evening-standard-wins-london-local-tv-bid Mon, 04 Feb 2013 11:30:00 GMT Telegraph Media Group has acquired a majority equity interest in VOS Media, which runs events including the Ski & Snowboard Show, the Outdoors Show and the London Bike Show. Damian Norman, managing director of VOS Media, will retain a minority equity stake.   VOS Media also produces the Active Travel Show, and the... http://www.newsworks.org.uk/News-and-Opinion/telegraph-media-group-buys-majority-stake-in-vos-media 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-media-group-buys-majority-stake-in-vos-media Mon, 04 Feb 2013 11:30:00 GMT News International's Will Lewis has been promoted to chief creative officer at News Corporation's new publishing company. Lewis will have a key role in developing commercial opportunities, including product launches, for News Corp's new publishing arm, which will be split from its TV and entertainment portfolio later this... http://www.newsworks.org.uk/News-and-Opinion/will-lewis-appointed-chief-creative-officer-at-news-corp 497 http://www.newsworks.org.uk:80/News-and-Opinion/will-lewis-appointed-chief-creative-officer-at-news-corp Fri, 01 Feb 2013 15:00:00 GMT Guardian CEO Andrew Miller talks to Nieman Journalism Lab about paywalls, mobile and going global... In an interview with Justin Ellis, Miller discusses the Guardian's global ambitions, its successful US launch, the publisher's paywall strategy and its mobile proposition. "I took on the role two years ago and one of the... http://www.newsworks.org.uk/News-and-Opinion/guardian-ceo-andrew-miller-on-going-global 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-ceo-andrew-miller-on-going-global Fri, 01 Feb 2013 11:00:00 GMT Steve Mullen, a former sports journalist at The Sun, is set to launch a new weekly newspaper aimed at people who bet on football matches, called Football Extra. The colour tabloid promises to be "packed with everything the football punter could need" - including a spread betting preview of every Premier League match, with key... http://www.newsworks.org.uk/News-and-Opinion/ex-sun-journalist-launches-football-newspaper 497 http://www.newsworks.org.uk:80/News-and-Opinion/ex-sun-journalist-launches-football-newspaper Fri, 01 Feb 2013 00:00:00 GMT Newsworks is set to host Shift 2013 - a journey into the future of newsbrands, in the company of those creating it - with keynotes from Simon Fox and Lord Rothermere. The Newsworks event, on 16 April at The British Library, will gather together the newspaper industry's greatest thinkers and doers to explore the role of... http://www.newsworks.org.uk/News-and-Opinion/newsworks-announces-shift-2013-event 497 http://www.newsworks.org.uk:80/News-and-Opinion/newsworks-announces-shift-2013-event Thu, 31 Jan 2013 12:00:00 GMT Tesco keeps its promise and uses newspapers for second ad to tell customers "exactly what happened" following the horsemeat scandal. Two weeks ago, the supermarket giant took out an ad in The Times, the Daily Telegraph, Guardian, Independent, The Sun, The Daily Mirror, Daily Mail and Daily Express, apologising for the... http://www.newsworks.org.uk/News-and-Opinion/tesco-apologies-with-print-ad-again 497 http://www.newsworks.org.uk:80/News-and-Opinion/tesco-apologies-with-print-ad-again Thu, 31 Jan 2013 00:00:00 GMT Following a successful beta trial, ABC has launched ABC QuickView - a data tool containing ABC cross sector verified data. This flexible data tool allows users to create and share custom reports or enhance existing reports containing ABC certified data on computers and iPads. Users are able to analyse different metrics within and... http://www.newsworks.org.uk/News-and-Opinion/abc-launches-new-quickview-data-tool 497 http://www.newsworks.org.uk:80/News-and-Opinion/abc-launches-new-quickview-data-tool Wed, 30 Jan 2013 10:00:00 GMT Guardian News & Media has signed a multimedia partnership with the website owned by LVMH Moët Hennessy Louis Vuitton. The Guardian's website will host videos from Nowness.com, which "reflect the interests of GNM audiences", including fashion, art, travel and gastronomy. The first piece is 'LED Surfer' by fashion... http://www.newsworks.org.uk/News-and-Opinion/guardian-announces-multimedia-partnership-with-nownesscom 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-announces-multimedia-partnership-with-nownesscom Wed, 30 Jan 2013 00:00:00 GMT Telegraph Media Group has partnered with Coty Prestige to create a perfumed 'memostick' ad - a media first for a national UK newspaper.  The scented 'memostick', which forms part of Coty Prestige's launch activity for new fragrance Davidoff 'The Game', will be in the form of a peel-able sticker, featured on the top right hand... http://www.newsworks.org.uk/News-and-Opinion/telegraph-launches-first-perfumed-memostick-ad 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-launches-first-perfumed-memostick-ad Wed, 30 Jan 2013 00:00:00 GMT A new Warc Trends report shows that campaigns using social media and print are a winning combination. Social media plus print was the channel combination that over-indexed more than any other media combination when comparing Gold winning Effectiveness Awards with other case studies. The new 'Seriously Social' report, on... http://www.newsworks.org.uk/News-and-Opinion/social-media-and-print-winning-combination 497 http://www.newsworks.org.uk:80/News-and-Opinion/social-media-and-print-winning-combination Mon, 28 Jan 2013 16:30:00 GMT News International has launched an integrated campaign to promote The Sunday Times App List 2013. The list, published yesterday, is part of the title's wider 'Tech Joy' series, which includes 40 different app categories and expert reviews. The top apps include ESPN Goals, Quidco, Bambuser, Pinterest, World News Live 24, The... http://www.newsworks.org.uk/News-and-Opinion/ni-runs-campaign-for-sunday-times-app-list- 497 http://www.newsworks.org.uk:80/News-and-Opinion/ni-runs-campaign-for-sunday-times-app-list- Mon, 28 Jan 2013 14:00:00 GMT The Mail on Sunday published its first fully digitally interactive version of Live magazine this weekend, allowing viewers to use their smartphone, tablet or PC to watch videos and buy products. "Live has always been first for technology. Now we present an exclusive special edition that magically comes alive on smartphones and... http://www.newsworks.org.uk/News-and-Opinion/mail-on-sunday-unveils-interactive-edition-of-live 497 http://www.newsworks.org.uk:80/News-and-Opinion/mail-on-sunday-unveils-interactive-edition-of-live Mon, 28 Jan 2013 00:00:00 GMT Specsavers uses newspapers to run a topical ad following the Eden Hazard and Swansea ballboy incident during a Capital One Cup semi-final game on Wednesday evening. The print ad is running in The Times, The Daily Telegraph, The Guardian, The Independent, i, the Daily Mail, The Sun, the Mirror, The Express and the Daily Star. A... http://www.newsworks.org.uk/News-and-Opinion/specsavers-uses-press-for-hazard-ballboy-ad 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/specsavers-uses-press-for-hazard-ballboy-ad Fri, 25 Jan 2013 11:00:00 GMT Worried about your customers reaching the shops in the snow? Encourage them to shop online instead... Research shows that national newspaper brands – both print and digital – are the perfect place to target online shoppers. 41.3 million people read a newsbrand each month and 13.9 million of them use online... http://www.newsworks.org.uk/News-and-Opinion/snowed-in 497 http://www.newsworks.org.uk:80/News-and-Opinion/snowed-in Fri, 25 Jan 2013 00:00:00 GMT Newsbrand websites enjoy positive year on year increases in the latest ABC release, while The Independent posts impressive monthly figures. The latest ABC online figures, for December 2012, show an increase for all the national newspaper websites. MailOnline leads the way with over seven million daily average unique browsers, up by... http://www.newsworks.org.uk/News-and-Opinion/abc-newsbrand-traffic-continues-to-grow 497 http://www.newsworks.org.uk:80/News-and-Opinion/abc-newsbrand-traffic-continues-to-grow Thu, 24 Jan 2013 00:00:00 GMT News International secures the UK rights to screen clips of the Barclays Premier League for the next three seasons. From August 2013, football games will be available on The Sun, The Times and The Sunday Times' digital platforms, including exclusive rights for "near-live" clips on mobile devices. In a memo to staff, Mike... http://www.newsworks.org.uk/News-and-Opinion/ni-secures-premier-league-rights 497 http://www.newsworks.org.uk:80/News-and-Opinion/ni-secures-premier-league-rights Thu, 24 Jan 2013 00:00:00 GMT Aegis Media's Carat wins Mail Connected's competition for £250,000 of media space in Mail newspapers. Media agencies were required to partner with a client and describe in 250 words why their brand would benefit from using Mail Newspapers to drive online traffic. Carat's winning entry was submitted by Celine Davies... http://www.newsworks.org.uk/News-and-Opinion/carat-wins-mail-connecteds-250000-prize 497 http://www.newsworks.org.uk:80/News-and-Opinion/carat-wins-mail-connecteds-250000-prize Wed, 23 Jan 2013 00:00:00 GMT Financial Times editor Lionel Barber announces plans for a digital-first strategy in a move he described as a "big cultural shift" with 35 job losses. Barber said the job losses would help the title save £1.6 million this year, emphasising the need for the FT to be "reshaped for the digital age". "We need to ensure that... http://www.newsworks.org.uk/News-and-Opinion/financial-times-announces-digital-first-strategy 497 http://www.newsworks.org.uk:80/News-and-Opinion/financial-times-announces-digital-first-strategy Tue, 22 Jan 2013 00:00:00 GMT Sunday Times editor John Witherow has been appointed acting editor of The Times and Martin Ivens, deputy editor of The Sunday Times, has been made its acting editor. James Harding, the previous editor of The Times, stepped down last month. Witherow is thought to be Rupert Murdoch's choice as Harding's successor, having been editor... http://www.newsworks.org.uk/News-and-Opinion/john-witherow-is-confirmed-acting-editor-of-the-times 497 http://www.newsworks.org.uk:80/News-and-Opinion/john-witherow-is-confirmed-acting-editor-of-the-times Mon, 21 Jan 2013 00:00:00 GMT Tesco uses national newspapers to apologise for horsemeat scandal, while Morrisons cashes in with rival print ad promoting 100% beef burgers. Tesco has put an ad in The Times, Daily Telegraph, Guardian, Independent, The Sun, The Daily Mirror, Daily Mail and Daily Express apologising for the "serious problem" with its Tesco value... http://www.newsworks.org.uk/News-and-Opinion/tesco-apologies-with-print-ad 497 http://www.newsworks.org.uk:80/News-and-Opinion/tesco-apologies-with-print-ad Thu, 17 Jan 2013 00:00:00 GMT 12.2 million adults now own a tablet – and over 4 in 10 owners say that owning a tablet will mean they are likely to read more news – according to new figures from YouGov. 12.2 million adults now own a tablet Over 4 in 10 owners plan to read more news Young people most likely to download newsbrand app Predictions... http://www.newsworks.org.uk/News-and-Opinion/bumper-christmas-for-tablets- 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/bumper-christmas-for-tablets- Wed, 16 Jan 2013 09:00:00 GMT Telegraph Media Group (TMG) has appointed Gemma Hennen to head of recruitment within TMG's commercial team.  With 15 years of advertising agency experience and three years working for a global job board, Gemma is looking to build on The Telegraph's highly regarded name within recruitment. By continuing the growth in... http://www.newsworks.org.uk/News-and-Opinion/telegraph-appoints-gemma-hennen-to-head-of-recruitment 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-appoints-gemma-hennen-to-head-of-recruitment Tue, 15 Jan 2013 10:00:00 GMT In this weekend's Observer, Peter Preston said a determination is now emerging to fight the decline rather than merely manage it both here and in the US. "It wasn't, on the face of it, a great year," Preston starts, quoting numbers from last week's ABC release for December 2012. However, he is "cautiously cheerful about... http://www.newsworks.org.uk/News-and-Opinion/peter-preston-print-suddenly-spies-hope 497 http://www.newsworks.org.uk:80/News-and-Opinion/peter-preston-print-suddenly-spies-hope Tue, 15 Jan 2013 00:00:00 GMT The Sunday Times has taken out an ad in a US newspaper with an open letter to Oprah Winfrey, who is due to interview Lance Armstrong later this week. The letter, which lists 10 questions for Armstrong, also appeared in yesterday's Sunday Times (see below) alongside an article titled: "Armstrong rode away from deal to save titles" by... http://www.newsworks.org.uk/News-and-Opinion/the-sunday-times-writes-open-letter-to-winfrey-in-us-newspaper 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/the-sunday-times-writes-open-letter-to-winfrey-in-us-newspaper Mon, 14 Jan 2013 00:00:00 GMT The Guardian launches a tongue-in-cheek ad starring Hugh Grant as part of its new 'Own the Weekend' campaign. The three-minute film will appear online and on TV as well as via press (see below) and outdoor. It will also be cut down to 60 and 30-seconds for cinema spots to run in January. The tongue-in-cheek ad, created by... http://www.newsworks.org.uk/News-and-Opinion/guardian-launches-new-spoof-ad-with-hugh-grant 524,497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-launches-new-spoof-ad-with-hugh-grant Fri, 11 Jan 2013 12:00:00 GMT Telegraph Media Group partners with Virgin Atlantic to create a UK newspaper group media first, as part of the airline's 'Flying in the face of Ordinary' campaign. The Telegraph iPad edition, which is now live, includes an augmented reality ad to support the Virgin Atlantic January sale. This is the first time a UK newsbrand has... http://www.newsworks.org.uk/News-and-Opinion/telegraph-innovates-with-ar-tablet-ad 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-innovates-with-ar-tablet-ad Fri, 11 Jan 2013 00:00:00 GMT Samsung unveils its latest bendable screen technology at this year's Consumer Electronic Show in Las Vegas.  The world's biggest technology manufacturer said that Youm, the brand name given to its flexible display technology, is just a prototype and will not launch imminently. However, it is thought that Samsung's new... http://www.newsworks.org.uk/News-and-Opinion/samsung-to-reveal-flexible-screens-at-ces- 497 http://www.newsworks.org.uk:80/News-and-Opinion/samsung-to-reveal-flexible-screens-at-ces- Thu, 10 Jan 2013 00:00:00 GMT Daily Mail and General Trust freesheet Metro has revealed that 211,000 people downloaded the six tablet and iPhone digital editions of the title between Christmas Day and New Year's Day. More than 50,000 Metro apps were also downloaded in the period, marking a record Christmas for the newsbrand. Linda Grant, managing director... http://www.newsworks.org.uk/News-and-Opinion/metro-enjoys-record-traffic-over-christmas 497 http://www.newsworks.org.uk:80/News-and-Opinion/metro-enjoys-record-traffic-over-christmas Wed, 09 Jan 2013 00:00:00 GMT A big congratulations to our #headlinegiggles competition winner - Mediacom's associate director Nick Langworthy, who came up with the following headline:   He received his well-deserved iPad Mini yesterday. Not a bad start to the year! Also, well done to MEC's James Marriott, who managed to get three headlines in to the... http://www.newsworks.org.uk/News-and-Opinion/congratulations-to-our-competition-winner 497 http://www.newsworks.org.uk:80/News-and-Opinion/congratulations-to-our-competition-winner Fri, 04 Jan 2013 00:00:00 GMT The Sun has taken out an ad in the Buenos Aires Herald in response to the Argentina president Cristina Fernandez de Kirchner's open letter to David Cameron in yesterday's Guardian and Independent newspapers. The ad, in the 20,000-circulation English-language title, says: "The islands have never been governed by or formed part of the... http://www.newsworks.org.uk/News-and-Opinion/the-sun-runs-hands-off-ad-in-buenos-aires-herald 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-sun-runs-hands-off-ad-in-buenos-aires-herald Fri, 04 Jan 2013 00:00:00 GMT Cristina Fernandez de Kirchner, the president of Argentina, has taken out a national newspaper ad in a bid to appeal to prime minister David Cameron over the Falkland Islands. The 'letter' to Cameron states: "Argentina was forcibly stripped of the Malvinas Islands, which are situated 14,000 KM (8700 miles) away from... http://www.newsworks.org.uk/News-and-Opinion/argentina-runs-newspaper-ad-over-falkland-islands 497 http://www.newsworks.org.uk:80/News-and-Opinion/argentina-runs-newspaper-ad-over-falkland-islands Thu, 03 Jan 2013 00:00:00 GMT Our Belgian friends Newspaperswork have launched an entertaining ad by Duval Guillaume Modem to demonstrate the power of newspapers. The ad, from the agency behind last year's viral hit for TNT Benelux, shows how newspapers hold our attention with some very funny results. Source: BrandRepublic http://www.newsworks.org.uk/News-and-Opinion/the-power-of-newspapers- 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-power-of-newspapers- Thu, 03 Jan 2013 00:00:00 GMT The Guardian is set to increase its cover price to £1.40, while the Daily Mirror has upped its price to 50p. The Guardian's 20p price rise, which will take effect in the UK from 12 January, will make it the most expensive quality daily newspaper in the market; 40p higher than The Times at £1 and 20p higher than The Daily... http://www.newsworks.org.uk/News-and-Opinion/the-guardian-and-daily-mirror-up-cover-prices 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-guardian-and-daily-mirror-up-cover-prices Wed, 02 Jan 2013 00:00:00 GMT The Newspaper Works (Australia) looks at how strong imagery works on the level of cut-through, emotional connection and message comprehension. This recent newspaper ad from India’s tourism campaign, Incredible India, takes an unusual approach to advertising in this category by avoiding pictures of highly recognisable landmarks... http://www.newsworks.org.uk/News-and-Opinion/power-of-imagery 497 http://www.newsworks.org.uk:80/News-and-Opinion/power-of-imagery Tue, 18 Dec 2012 00:00:00 GMT For your chance to win an iPad mini this Christmas, enter our *really easy* festive competition. Put your creative hat on... or funny... or clever... or even your party hat if you really like.... and think HEADLINES. Follow us on Twitter and tweet your headline/s for one (or all) of the images below to @Newsworks_UK with #headlinegiggles.... http://www.newsworks.org.uk/News-and-Opinion/win-an-ipad-mini 497 http://www.newsworks.org.uk:80/News-and-Opinion/win-an-ipad-mini Fri, 14 Dec 2012 11:00:00 GMT US research from Pew and The Economist Group shows that younger people prefer a traditional reading experience on tablets. 60% of people under 40 who access news via apps on their tablet prefer a more traditional 'print-like' reading experience, according to the research, while 57% of those over 40 years old prefer this approach. The... http://www.newsworks.org.uk/News-and-Opinion/tablet-users-still-prefer-a-print-like-reading-experience 497 http://www.newsworks.org.uk:80/News-and-Opinion/tablet-users-still-prefer-a-print-like-reading-experience Tue, 11 Dec 2012 00:00:00 GMT Tablet sales are already surging but retailers including John Lewis, PC and Currys are expecting products such as the iPad and Nexus 7 to fly off the shelves in the two weeks leading up to Christmas. Customers looking to buy Apple's new iPad mini before Christmas are being forced to pay over the odds online as there is a... http://www.newsworks.org.uk/News-and-Opinion/tab-tastic-christmas 497 http://www.newsworks.org.uk:80/News-and-Opinion/tab-tastic-christmas Tue, 11 Dec 2012 00:00:00 GMT Trinity Mirror today announces the appointment of Neil Jagger to the newly-created position of group newspaper sales and marketing director. Neil Jagger joins Trinity Mirror from Associated Newspapers where he has been circulation director of the Daily Mail and Mail on Sunday since 2000. In his new role Neil will lead newspaper... http://www.newsworks.org.uk/News-and-Opinion/trinity-appoint-neil-jagger-for-new-sales-and-marketing-director-role 497 http://www.newsworks.org.uk:80/News-and-Opinion/trinity-appoint-neil-jagger-for-new-sales-and-marketing-director-role Tue, 11 Dec 2012 00:00:00 GMT comScore data shows that smartphone users had a big appetite for news services in October 2012, with 41.3% accessing news on their mobile phones. Of the 131.5 million smartphone users across the EU5 countries (Spain, Italy, France, UK and Germany), almost two out of three used their smartphones to send and receive emails (both work... http://www.newsworks.org.uk/News-and-Opinion/comscore 497 http://www.newsworks.org.uk:80/News-and-Opinion/comscore Mon, 10 Dec 2012 00:00:00 GMT New audience research from Mail Connected shows that seven in 10 Mail readers are planning to spend more - or at least the same - on Christmas presents this year. Readers plan to spend well over £250 on gifts alone and an extra £200 on their Christmas food shop. The research also shows that over half of readers will be... http://www.newsworks.org.uk/News-and-Opinion/merry-mail-readers 497 http://www.newsworks.org.uk:80/News-and-Opinion/merry-mail-readers Mon, 10 Dec 2012 00:00:00 GMT Starbucks launches an 'open letter' ad campaign in today's newspapers in light of the negative press its received over tax avoidance. Consumers have hit back against the revelations that Starbucks pays minimal corporation tax to the UK Treasury. In a bid to resolve the issue, Starbucks has promised to pay more corporation tax over... http://www.newsworks.org.uk/News-and-Opinion/starbucks-prints-open-letter-in-todays-newspapers 497 http://www.newsworks.org.uk:80/News-and-Opinion/starbucks-prints-open-letter-in-todays-newspapers Fri, 07 Dec 2012 00:00:00 GMT The Times becomes the first UK newspaper to bundle a tablet with its own digital content offering. The Times is subsidising the cost of the Nexus tablet as part of its digital editions bundle - with a Nexus 7 Digi Bundle promotion that allows online access to The Times and Sunday Times and a 32GB version of the tablet for... http://www.newsworks.org.uk/News-and-Opinion/the-times-partners-with-nexus-for-tablet-bundle 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-times-partners-with-nexus-for-tablet-bundle Fri, 07 Dec 2012 00:00:00 GMT SodaStream hits out at the decision to ban its 'SodaStream effect' television ad with an eye-catching "censored" newspaper campaign. Today's Daily Mail, i, Guardian and London Evening Standard newspapers are carrying the ad with the copy: "Censored. With SodaStream you can save 1,000 bottles a year. "This week, our TV... http://www.newsworks.org.uk/News-and-Opinion/sodastream-uses-newspapers-for-censored-campaign 497 http://www.newsworks.org.uk:80/News-and-Opinion/sodastream-uses-newspapers-for-censored-campaign Thu, 06 Dec 2012 00:00:00 GMT A total of 75 newspaper pages have been dedicated to the royal baby news in the last two days alone - and that doesn't include online and app column inches! Since the official word, The Daily Mail wins the prize for the most royal baby-dedicated pages. On Tuesday 4, its first 14 pages were full of baby news. Today, it is down to nine... http://www.newsworks.org.uk/News-and-Opinion/75-pages-of-royal-baby-mania 497 http://www.newsworks.org.uk:80/News-and-Opinion/75-pages-of-royal-baby-mania Wed, 05 Dec 2012 00:00:00 GMT Mary Meeker's latest presentation on the state of the web - Internet Trends. 2012 KPCB Internet Trends Year-End Update from Kleiner Perkins Caufield & Byers http://www.newsworks.org.uk/News-and-Opinion/mary-meekers-latest-presentation 497 http://www.newsworks.org.uk:80/News-and-Opinion/mary-meekers-latest-presentation Tue, 04 Dec 2012 00:00:00 GMT Trinity Mirror today launches free weekday e-editions of its national titles, the Daily Mirror and Daily Record. The interactive iPad apps will be free for UK users Monday to Friday, while paid-for seven-day apps are available for international users. The e-editions are digital reproductions of the two newspapers but also... http://www.newsworks.org.uk/News-and-Opinion/mirror-and-record-launch-ipad-apps 497 http://www.newsworks.org.uk:80/News-and-Opinion/mirror-and-record-launch-ipad-apps Mon, 03 Dec 2012 00:00:00 GMT Tom Mockridge, chief executive of News International, is to leave at the end of the month, while Wall Street Journal managing editor Robert Thomson has been appointed CEO of News Corporation's new publishing business. News Corp said Mockridge, who took over the position in July last year, is stepping down to "pursue outside... http://www.newsworks.org.uk/News-and-Opinion/mockridge-to-leave-ni-thomson-named-ceo-of-publishing-arm 497 http://www.newsworks.org.uk:80/News-and-Opinion/mockridge-to-leave-ni-thomson-named-ceo-of-publishing-arm Mon, 03 Dec 2012 00:00:00 GMT The national newspapers' reaction to yesterday's Leveson announcement... Today's reaction to the Leveson report and David Cameron's speech; whilst the broadsheets ran front covers focused on the PM's rejection of the proposal, the pops and mids featured extended coverage on the key findings and the importance of free speech. http://www.newsworks.org.uk/News-and-Opinion/hold-the-front-page 497 http://www.newsworks.org.uk:80/News-and-Opinion/hold-the-front-page Fri, 30 Nov 2012 00:00:00 GMT Andre McGarrigle, director of audience at Guardian News & Media, outlines the key impact tablets are having on newsbrands at the Newsworks Summit: Where next for tablets? The key message taken from the presentation was that tablets are helping to grow the reach of newsbrands by attracting new audiences as part of a multi-channel... http://www.newsworks.org.uk/News-and-Opinion/5-things-you-should-know-about-newsbrands-tablets 497 http://www.newsworks.org.uk:80/News-and-Opinion/5-things-you-should-know-about-newsbrands-tablets Thu, 29 Nov 2012 00:00:00 GMT Zach Leonard, managing director of digital at Evening Standard & Independent, provides the latest on device developments and platforms at the Newsworks summit: Where next for tablets? With Apple currently dominating the tablet market, Leonard examined potential contenders as well as the technical implications for... http://www.newsworks.org.uk/News-and-Opinion/where-next-for-tablets-devices-platforms 497 http://www.newsworks.org.uk:80/News-and-Opinion/where-next-for-tablets-devices-platforms Wed, 28 Nov 2012 17:00:00 GMT The Times' first augmented reality supplement proves to be a huge success with 24,000 interactions. Saturday's Times Magazine was the UK’s first augmented reality newspaper supplement (see below), allowing readers to hold their smartphone or iPad over the pages and interact with AR content using the Aurasma Lite... http://www.newsworks.org.uk/News-and-Opinion/the-times-launches-first-augmented-reality-supplement- 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-times-launches-first-augmented-reality-supplement- Wed, 28 Nov 2012 16:00:00 GMT Paul Kemp-Robertson, co-founder of Contagious, delivers an interesting and insightful presentation on creativity and tablets at the Newsworks Summit: Where next for tablets? Kemp-Robertson, now the editorial director at Contagious, talked about the rise of tablets, the augmented reality trend and how big brands have been using this... http://www.newsworks.org.uk/News-and-Opinion/contagious-an-early-warning-system-for-brands 497 http://www.newsworks.org.uk:80/News-and-Opinion/contagious-an-early-warning-system-for-brands Wed, 28 Nov 2012 00:00:00 GMT The commercial arms of The Independent, the London Evening Standard and i rebrand under the new name ESI Media, in a bid to create a united offering. ESI Media will offer cross-commercial deals across the three titles and across all formats - newspapers, digital and mobile. The Independent and the London Evening Standard... http://www.newsworks.org.uk/News-and-Opinion/indy-es-and-i-commercial-units-rebrand-as-esi-media 497 http://www.newsworks.org.uk:80/News-and-Opinion/indy-es-and-i-commercial-units-rebrand-as-esi-media Tue, 27 Nov 2012 00:00:00 GMT Tablets tend to get grouped with mobile, which isn't right - they may be a similar device in terms of functionality and portability but they attract a completely different user behaviour, Tribal DDB's executive creative director Simon Richings told delegates at our Newsworks Summit: Where next for tablets? event on Friday. Ian Dowds... http://www.newsworks.org.uk/News-and-Opinion/tablets-are-so-much-more-than-just-mobile 497 http://www.newsworks.org.uk:80/News-and-Opinion/tablets-are-so-much-more-than-just-mobile Tue, 27 Nov 2012 00:00:00 GMT Tablets provide an excellent opportunity to engage new and existing audiences with newsbrand content, according to the panel at our Newsworks Summit: Where next for tablets? event on Friday. Speaking to a packed auditorium at the V&A, Abba Newbery, director of advertising strategy at News International, explained that NI has... http://www.newsworks.org.uk/News-and-Opinion/content-is-king 497 http://www.newsworks.org.uk:80/News-and-Opinion/content-is-king Mon, 26 Nov 2012 00:00:00 GMT In 2015, Germany will pass the UK in number of tablet users, according to eMarketer. The UK and Germany currently lead the EU-5 in tablet adoption, with nearly 10 million tablet users each expected at the end of 2012, according to eMarketer estimates. Together, the UK and Germany will account for nearly half of all tablet... http://www.newsworks.org.uk/News-and-Opinion/germany-to-dominate-tablet-market-by-2015 497 http://www.newsworks.org.uk:80/News-and-Opinion/germany-to-dominate-tablet-market-by-2015 Mon, 26 Nov 2012 00:00:00 GMT According to the latest ABC release, the MailOnline's daily average unique browser figure is now close to 6.7 million, up by a massive 46.2% on October 2011. As parent company DMGT announced its results today, with revenue at MailOnline up 74% to £28 million, the website is enjoying a significant boost on last year's... http://www.newsworks.org.uk/News-and-Opinion/abc-mailonline-reaches-67m-up-46-year-on-year 497 http://www.newsworks.org.uk:80/News-and-Opinion/abc-mailonline-reaches-67m-up-46-year-on-year Thu, 22 Nov 2012 00:00:00 GMT Daily Mail & General Trust posts full-year pre-tax profit up 10% on a year ago at £255 million. DMGT, which confirmed plans to sell its Northcliffe regional publishing division to the newly-formed media group Local World yesterday, enjoyed a "good set of results" in the 12 months to 30 September, according to CEO Martin... http://www.newsworks.org.uk/News-and-Opinion/dmgt-enjoys-10-rise-in-full-year-pre-tax-profit 497 http://www.newsworks.org.uk:80/News-and-Opinion/dmgt-enjoys-10-rise-in-full-year-pre-tax-profit Thu, 22 Nov 2012 00:00:00 GMT Daily Mail & General Trust has confirmed plans to sell its Northcliffe regional publishing division, which includes the Leicester Mercury, Bristol Post and Derby Telegraph, to the newly-formed media group Local World. DMGT will receive £52.2 million cash and a 38.7% stake in the new venture. The Iliffe family is... http://www.newsworks.org.uk/News-and-Opinion/dmgt-confirms-local-world-deal 497 http://www.newsworks.org.uk:80/News-and-Opinion/dmgt-confirms-local-world-deal Wed, 21 Nov 2012 00:00:00 GMT Guardian News & Media group product manager Anthony Sullivan says mobile is having a huge "transformational effect" on audiences. Speaking at the Guardian Mobile Business Summit 2012 conference in London, Sullivan said: "Mobile is having a huge transformational effect not only on how our audience seek out content, but how... http://www.newsworks.org.uk/News-and-Opinion/smartphones-and-tablets-now-account-for-nearly-35-of-all-guardian-traffic 497 http://www.newsworks.org.uk:80/News-and-Opinion/smartphones-and-tablets-now-account-for-nearly-35-of-all-guardian-traffic Tue, 20 Nov 2012 00:00:00 GMT Telegraph Media Group has partnered with Halifax to create the first UK campaign on social magazine Flipboard. As the first of its kind in the UK, the deal, brokered by MEC, shows TMG's "continued commitment in providing innovative and socially engaging advertising solutions" through its extended mobile and tablet... http://www.newsworks.org.uk/News-and-Opinion/telegraph-launches-first-flipboard-campaign-with-halifax 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-launches-first-flipboard-campaign-with-halifax Tue, 20 Nov 2012 00:00:00 GMT Two in five US tablet owners read newspapers and/or magazines on their device in August, with one in 10 reading daily, according to recent comScore research from its TabLens service. "Tablets are redefining how people consume news and information, with the format more conducive to reading longer form content," Mark Donovan, comScore... http://www.newsworks.org.uk/News-and-Opinion/tablets-reinvent-us-readers-relationship-with-print 497 http://www.newsworks.org.uk:80/News-and-Opinion/tablets-reinvent-us-readers-relationship-with-print Fri, 16 Nov 2012 00:00:00 GMT 47% of decision-makers believe premium content publishers are the best media for brand-focused advertising campaigns, compared to 16% for social media and 13% for video ad networks, according to new research from the Online Publishers Association (OPA). The OPA's 'Branding on Display' US research - a study providing insight... http://www.newsworks.org.uk/News-and-Opinion/advertisers-favour-premium-content-publishers 497 http://www.newsworks.org.uk:80/News-and-Opinion/advertisers-favour-premium-content-publishers Thu, 15 Nov 2012 00:00:00 GMT The Daily Mail and the Mail on Sunday have launched a competition offering media agencies the chance to win £250,000 worth of free print advertising. Media agencies need to partner with a client and describe in 250 words why their brand would benefit from using Mail Newspapers to drive online traffic. The competition follows... http://www.newsworks.org.uk/News-and-Opinion/mail-offers-agencies-250k-ad-deal 497 http://www.newsworks.org.uk:80/News-and-Opinion/mail-offers-agencies-250k-ad-deal Tue, 13 Nov 2012 00:00:00 GMT Telegraph Media Group has teamed up with charity Age UK for its annual 'Spread the Warmth' winter campaign with a thermal cover wrap. TMG and Manning Gottlieb OMD have created a media first with the thermal cover wrap, which launches this Saturday (17 November) in The Telegraph Magazine. The wrap will lead with a photo... http://www.newsworks.org.uk/News-and-Opinion/telegraph-partners-with-age-uk-for-thermal-cover-wrap 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-partners-with-age-uk-for-thermal-cover-wrap Tue, 13 Nov 2012 00:00:00 GMT The latest ABC print figures, released today for October 2012, show a positive month for quality newspapers - up 1.07% (Oct v Sep). The Telegraph saw a slight increase of 0.01% and i rose 7.67% in October. The FT also posted a month on month circulation increase of 1.89%. The Independent's sister title i was the only title to... http://www.newsworks.org.uk/News-and-Opinion/abc 497 http://www.newsworks.org.uk:80/News-and-Opinion/abc Fri, 09 Nov 2012 16:00:00 GMT Ahead of our Newsworks Summit - Where next for tablets? - on 23 November, we teamed up with The Marketing Society to find out more about what advertisers think of tablets. As part of the research for the project, Marketing Society members were asked to complete a questionnaire about newspapers on... http://www.newsworks.org.uk/News-and-Opinion/tablets-a-high-value-advertising-environment 497 http://www.newsworks.org.uk:80/News-and-Opinion/tablets-a-high-value-advertising-environment Fri, 09 Nov 2012 11:00:00 GMT Trinity Mirror is "pleased" with its latest results, with positive digital figures and The Daily Mirror outperforming the tabloid market. The publisher issued its interim management statement for the 17 weeks to October 28 today, with digital revenues up 8% to £14 million. The company expects adjusted operating... http://www.newsworks.org.uk/News-and-Opinion/trinity-mirror-sees-digital-revenues-rise-8-to-14m 497 http://www.newsworks.org.uk:80/News-and-Opinion/trinity-mirror-sees-digital-revenues-rise-8-to-14m Thu, 08 Nov 2012 00:00:00 GMT The New York Times and The Wall Street Journal drop their paywalls for the second time in two weeks to give readers open access to election coverage. Last week, the US titles allowed free access to their websites following Hurricane Sandy. This week, as the US focused on the election battle between President Obama and his rival Mitt... http://www.newsworks.org.uk/News-and-Opinion/us-newspapers-remove-paywall-for-election-coverage 497 http://www.newsworks.org.uk:80/News-and-Opinion/us-newspapers-remove-paywall-for-election-coverage Thu, 08 Nov 2012 00:00:00 GMT Of the 100 biggest newspapers in the US, 41 endorsed president Obama while 35 supported his rival Mitt Romney, according to the American Presidency Project at the University of California. A combined circulation of the 41 papers backing Obama reaches 10,015,000. Yesterday, on the eve of the election, UK newspapers... http://www.newsworks.org.uk/News-and-Opinion/obama 497 http://www.newsworks.org.uk:80/News-and-Opinion/obama Wed, 07 Nov 2012 00:00:00 GMT News Corporation is set to appoint an internal candidate for its publishing business. In June this year, the Rupert Murdoch-owned company announced plans to split its publishing and entertainment divisions. Murdoch will continue to head up the entertainment arm, which includes Twentieth Century Fox, but the board plans to... http://www.newsworks.org.uk/News-and-Opinion/news-corp-seeks-internal-candidate-for-publishing-spin-off 497 http://www.newsworks.org.uk:80/News-and-Opinion/news-corp-seeks-internal-candidate-for-publishing-spin-off Wed, 07 Nov 2012 00:00:00 GMT 75% of readers say they trust the information they read in their newspaper, according to the INMA European Newspaper Reader 'Trust & Value' survey. From June to August 2012, European newspapers were asked by the INMA European Research Committee to send the same survey to their respective reader panels. Readers... http://www.newsworks.org.uk/News-and-Opinion/inma-survey-shows-readers-trust-newspapers 497 http://www.newsworks.org.uk:80/News-and-Opinion/inma-survey-shows-readers-trust-newspapers Tue, 06 Nov 2012 00:00:00 GMT European newspaper and magazine publishers are getting closer to monetising article links via Google - a move that the search giant claims could threaten its “very existence". In a letter to the French government, Google said having to pay for links would mean the company "would consequently be forced to stop indexing the... http://www.newsworks.org.uk/News-and-Opinion/google 497 http://www.newsworks.org.uk:80/News-and-Opinion/google Fri, 02 Nov 2012 00:00:00 GMT A Forrester report predicts that the rise of tablets and smartphones will help grow the online paid-content market 65% to £8 billion a year by 2017, with consumer spending on digital news up 77% to almost £250 million.  The report forecasts that over the next five years, the amount spent by consumers on online music... http://www.newsworks.org.uk/News-and-Opinion/forrester-forecasts-a-change-in-attitude-to-paying-for-online-content 497 http://www.newsworks.org.uk:80/News-and-Opinion/forrester-forecasts-a-change-in-attitude-to-paying-for-online-content Fri, 02 Nov 2012 00:00:00 GMT Telegraph Media Group launches a digital subscription package for non-UK visitors to its website, charging £1.99 per month after 20 free page views. International visitors account for around two thirds of the Telegraph.co.uk's audience. UK readers will continue to enjoy unlimited access to the website for free. The... http://www.newsworks.org.uk/News-and-Opinion/telegraphcouk-introduces-paywall-for-international-audience 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraphcouk-introduces-paywall-for-international-audience Fri, 02 Nov 2012 00:00:00 GMT For your chance to win a bottle of champagne, count how many times our newspaper titles are mentioned (out loud) in this video mash-up. All you have to do is follow @Newsworks_UK and message us the answer. The winner will be announced on Twitter next week. Newspapers continue to set the agenda; informing and influencing... http://www.newsworks.org.uk/News-and-Opinion/what-the-papers-say 497 http://www.newsworks.org.uk:80/News-and-Opinion/what-the-papers-say Fri, 02 Nov 2012 00:00:00 GMT The Future Foundation's Richard Nicholls on why the adoption of new technologies such as tablets mark a shift towards a more social, sharing kind of news consumption. Tablets and mobiles One of the most striking aspects of the emergence of new technologies over the last few years has been the steeper and steeper adoption... http://www.newsworks.org.uk/News-and-Opinion/technology-and-news-media-future-speculative 497 http://www.newsworks.org.uk:80/News-and-Opinion/technology-and-news-media-future-speculative Thu, 01 Nov 2012 00:00:00 GMT EE dominates newspaper pages today as part of its £100 million 4G launch campaign. The mobile operator, which recently re-branded from Everything Everywhere, has placed ads in The Sun, The Guardian, The Daily Telegraph, The Times, the Daily Mirror and the Evening Standard as well as the Daily Express, the Daily... http://www.newsworks.org.uk/News-and-Opinion/ee-takes-over-newspapers-for-4g-launch 497 http://www.newsworks.org.uk:80/News-and-Opinion/ee-takes-over-newspapers-for-4g-launch Wed, 31 Oct 2012 00:00:00 GMT The National Readership Survey has released its second wave of NRS PADD (Print and Digital Data) today for the July 2011 to June 2012 period (for print) and July 2012 for digital (from UKOM/Nielsen). In an article for Newsworks, NRS chief executive Mike Ironside says "these are early days but this long-awaited dataset shows huge... http://www.newsworks.org.uk/News-and-Opinion/nrs-padd-31-10-2012 497 http://www.newsworks.org.uk:80/News-and-Opinion/nrs-padd-31-10-2012 Wed, 31 Oct 2012 00:00:00 GMT Following the success of its augmented reality feature around T2 fashion picks, The Times is set to run an interactive Christmas gift guide. In this video, Emma Tucker, editor of T2, explains why The Times' augmented reality experiment around fashion picks has been a success, allowing "lively fashion" readers to interact and shop... http://www.newsworks.org.uk/News-and-Opinion/the-times-plans-scan-to-shop-christmas-gift-guide 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-times-plans-scan-to-shop-christmas-gift-guide Wed, 31 Oct 2012 00:00:00 GMT Manning Gottlieb OMD and Adam & Eve win the Grand Prix for their 'Making the nation cry... and buy' John Lewis campaign at last night's IPA Effectiveness Awards. Newsworks was delighted to be one of the 2012 Effectiveness Award sponsors, as a record number of gold prizes were handed out - 14 Gold Awards, 10 Silver Awards, 11... http://www.newsworks.org.uk/News-and-Opinion/ipa 497 http://www.newsworks.org.uk:80/News-and-Opinion/ipa Tue, 30 Oct 2012 00:00:00 GMT Welcome to the new-look Newsworks. Not only have we changed our name to represent the new age of newspapers (from Newspaper Marketing Agency to Newsworks in May 2012) but we've got a fresh new site to match. The website now offers lots of helpful tools and downloads to make your life easier - and boasts a number of new features... http://www.newsworks.org.uk/News-and-Opinion/welcome-to-our-new-look-website 497 http://www.newsworks.org.uk:80/News-and-Opinion/welcome-to-our-new-look-website Tue, 30 Oct 2012 00:00:00 GMT Reports suggest that former Mirror Group CEO David Montgomery has partnered with Iliffe News & Media owner Yattendon to buy the Daily Mail & General Trust's Northcliffe regional division. The deal has been valued at around £100 million and is expected to be agreed before the end of the year. The new... http://www.newsworks.org.uk/News-and-Opinion/dmgt-confirms-it-is-in-talks-over-possible-northcliffe-deal 497 http://www.newsworks.org.uk:80/News-and-Opinion/dmgt-confirms-it-is-in-talks-over-possible-northcliffe-deal Mon, 29 Oct 2012 00:00:00 GMT Pearson posts nine-month interim management statement, reporting revenues up 5% and operating profit down 5%. The Financial Times publisher recorded growth at the FT Group, with revenues up 7% in the period. Pearson said that the FT reaches an average daily audience of nearly 2.1 million, with digital subscriptions up 17% to 313,000... http://www.newsworks.org.uk/News-and-Opinion/ft-sees-digital-subscriptions-rise-17 497 http://www.newsworks.org.uk:80/News-and-Opinion/ft-sees-digital-subscriptions-rise-17 Mon, 29 Oct 2012 00:00:00 GMT Winners have been announced for the Daily Mirror’s Pride of Britain Awards 2012, which will take place tonight at the Grosvenor House on London's Park Lane. Hosted by Carol Vorderman, the annual glittering ceremony marks its 14th year, which will be televised tomorrow night on ITV1 in a two-hour special. Viewers can... http://www.newsworks.org.uk/News-and-Opinion/winners-revealed-for-daily-mirrors-pride-of-britain-awards 497 http://www.newsworks.org.uk:80/News-and-Opinion/winners-revealed-for-daily-mirrors-pride-of-britain-awards Mon, 29 Oct 2012 00:00:00 GMT David Emin has been promoted to managing director Trinity Mirror National sales as part of the changes implemented by Simon Fox, chief executive. Emin, currently director of advertising at Mirror Group Newspapers, will now manage a new sales and marketing unit at Trinity Mirror, which will represent all its national, regional... http://www.newsworks.org.uk/News-and-Opinion/david-emin-promoted-to-managing-director-trinity-mirror-national-sales 497 http://www.newsworks.org.uk:80/News-and-Opinion/david-emin-promoted-to-managing-director-trinity-mirror-national-sales Mon, 22 Oct 2012 00:00:00 GMT We are very pleased to announce that David Pattison will become our new - and first-ever independent - non-executive chairman. Pattison will take over on 2 January 2013, with Paul Hayes stepping down after two and a half years in the role. Hayes, managing director of News International Commercial, will continue to sit on the... http://www.newsworks.org.uk/News-and-Opinion/newsworks-appoint-david-pattison-as-new-chairman 497 http://www.newsworks.org.uk:80/News-and-Opinion/newsworks-appoint-david-pattison-as-new-chairman Thu, 18 Oct 2012 00:00:00 GMT The London Evening Standard becomes a profitable operation. Andrew Mullins, managing director of the Standard, has confirmed that the free London title made just over £1 million in profit in the year to 30 September 2012. Mullins is confident of further growth of anywhere between £1 million and £5 million next... http://www.newsworks.org.uk/News-and-Opinion/evening-standard-in-profit 497 http://www.newsworks.org.uk:80/News-and-Opinion/evening-standard-in-profit Tue, 16 Oct 2012 00:00:00 GMT The Guardian has a big impact on Waitrose's #Waitrosereasons Twitter campaign. Waitrose launched its #Waitrosereasons Twitter campaign on 17 September in a bid to encourage users to tweet about why they love the supermarket. Unfortunately users were not as kind as Waitrose had hoped. On 20 September, 12% of the UK... http://www.newsworks.org.uk/News-and-Opinion/guardian-boosts-waitroses-twitter-campaign 497 http://www.newsworks.org.uk:80/News-and-Opinion/guardian-boosts-waitroses-twitter-campaign Wed, 03 Oct 2012 00:00:00 GMT Telegraph Media Group (TMG) announces a new women's channel on its website - Wonder Women. Emma Barnett has been appointed women’s editor and will lead the site and Louisa Peacock will be deputy women’s editor, as well as continuing her role as The Telegraph’s jobs editor. Barnett was previously The... http://www.newsworks.org.uk/News-and-Opinion/telegraph-media-group-launch-new-womens-online-channel 497 http://www.newsworks.org.uk:80/News-and-Opinion/telegraph-media-group-launch-new-womens-online-channel Mon, 01 Oct 2012 00:00:00 GMT The Times promotes its second ‘scan to shop’ mobile option around its Autumn fashion picks this week. The ‘scan to shop’ augmented reality option, which launched last week, “was such a success that we are offering it again,” The Times said. The innovative service works with the Aurasma Lite... http://www.newsworks.org.uk/News-and-Opinion/the-times-continues-its-augmented-reality-scan-to-shop-option 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-times-continues-its-augmented-reality-scan-to-shop-option Fri, 28 Sep 2012 00:00:00 GMT The National Readership Survey releases its new NRS PADD (Print and Digital Data) for the first time today. The most-read UK national newspaper, according to the new NRS PADD, is The Sun, which has an overall average readership figure of 17.8 million over the month - with a print-only figure of 14.5 million, a web-only total of 1.7... http://www.newsworks.org.uk/News-and-Opinion/first-nrs-padd-results 497 http://www.newsworks.org.uk:80/News-and-Opinion/first-nrs-padd-results Wed, 12 Sep 2012 00:00:00 GMT Campaign's Katherine Levy on why the National Readership Survey's long-awaited fusion project - NRS PADD (print and digital data) - which goes live on 10 September, will pay off. “The project has been something of a laborious task for the NRS [but] it will surely pay off given that agencies are as eager to engage... http://www.newsworks.org.uk/News-and-Opinion/katherine-levy-on-nrs-fusion-project- 497 http://www.newsworks.org.uk:80/News-and-Opinion/katherine-levy-on-nrs-fusion-project- Thu, 06 Sep 2012 00:00:00 GMT A new report into the future of news and entertainment commissioned by News International shows that increasing numbers of readers are consuming news content online. At the end of July, the Financial Times' digital subscriptions exceeded its print circulation for the first time and by the end of the year the Pearson-owned title... http://www.newsworks.org.uk/News-and-Opinion/increasing-numbers-of-readers-are-consuming-news-content-online 497 http://www.newsworks.org.uk:80/News-and-Opinion/increasing-numbers-of-readers-are-consuming-news-content-online Thu, 30 Aug 2012 00:00:00 GMT New research from Newsworks shows that 78% of all adults consumed newsbrand content around the time of the Olympics. The one-off study, carried out online by YouGov among UK adults1 over the first post-Olympic weekend, found that national newspaper content - either in printed or digital form - was consumed by 78% of all adults, which... http://www.newsworks.org.uk/News-and-Opinion/newsbrands-content-consumed-by-78-of-all-adults-around-the-olympics 497 http://www.newsworks.org.uk:80/News-and-Opinion/newsbrands-content-consumed-by-78-of-all-adults-around-the-olympics Tue, 28 Aug 2012 00:00:00 GMT New audience figures show that online national newspaper websites enjoy record levels of activity in the opening days of the London 2012 Olympic Games. Newsbrand sites saw an increase of over nine million visits over the opening weekend - an increase of 57% on the comparative period from a year ago. Time spent on newsbrand sites... http://www.newsworks.org.uk/News-and-Opinion/newsbrands-attract-record-online-visits-in-olympic-opening-surge 497 http://www.newsworks.org.uk:80/News-and-Opinion/newsbrands-attract-record-online-visits-in-olympic-opening-surge Tue, 28 Aug 2012 00:00:00 GMT As the London 2012 Olympics near their finale, we reflect on how our newsbrands and advertisers have contributed to an astonishing and collective experience. From the initial expectation - and surprise of Danny Boyle’s quintessentially British opening ceremony - the letters pages have been full as Britain redefines itself. The... http://www.newsworks.org.uk/News-and-Opinion/london-2012-in-the-newspapers 497 http://www.newsworks.org.uk:80/News-and-Opinion/london-2012-in-the-newspapers Mon, 20 Aug 2012 00:00:00 GMT Google runs a series of print ads in a bid to demonstrate that online ads are more effective. The Globe and Mail, along with its rival the National Post, contained an ad (below) with the line: "You know how needs a haircut? People searching for a haircut." The irony was not lost on the media reporter from The Globe and Mail... http://www.newsworks.org.uk/News-and-Opinion/google-bowl-themselves-a-googly 497 http://www.newsworks.org.uk:80/News-and-Opinion/google-bowl-themselves-a-googly Tue, 14 Aug 2012 00:00:00 GMT British national newspapers and the British Olympic Association (BOA) have partnered in a unique project to create a single image of the 541 athletes in Team GB. The result is an unprecedented newspaper poster image of all the selected athletes as they embark on their quest for success at the London 2012 Olympic Games. The single... http://www.newsworks.org.uk/News-and-Opinion/newsbrands-back-team-gb-with-historic-image 497 http://www.newsworks.org.uk:80/News-and-Opinion/newsbrands-back-team-gb-with-historic-image Fri, 27 Jul 2012 00:00:00 GMT Jon O'Donnell, group commercial director for The London Evening Standard and Independent titles, talks about the healthy future for newsbrands. Part 1 Part 2 Part 3 http://www.newsworks.org.uk/News-and-Opinion/freeing-newspapers-from-the-downward-spiral 497 http://www.newsworks.org.uk:80/News-and-Opinion/freeing-newspapers-from-the-downward-spiral Fri, 29 Jun 2012 00:00:00 GMT The Guardian's Paul Lewis and the Mail Online's Pete Picton offer an insight into what makes their titles so successful. The results for the Online Media Awards are here http://www.newsworks.org.uk/News-and-Opinion/what-makes-a-successful-online-newspaper 497 http://www.newsworks.org.uk:80/News-and-Opinion/what-makes-a-successful-online-newspaper Tue, 26 Jun 2012 00:00:00 GMT i wins the new brand award at the Marketing Society Awards for excellence 2012. The event, hosted by Marketing and sponsored by BT, was held on Monday evening (11 June) at the Hilton Hotel on London’s Park Lane. New Brand Winner - i newspaper (Agency: McCann Erickson) Highly Commended - O2 Priority Moments... http://www.newsworks.org.uk/News-and-Opinion/i-scoops-accolade 497 http://www.newsworks.org.uk:80/News-and-Opinion/i-scoops-accolade Tue, 12 Jun 2012 00:00:00 GMT The Times reports a sales boost of at least 20% for its Diamond Jubilee souvenir edition. The Times Early industry estimates suggest a sales uplift of 20% for the Monday edition of The Times, increasing its circulation from 370,000 on the previous Monday to 450,000. These are only early estimates - the actual sales... http://www.newsworks.org.uk/News-and-Opinion/jubilee-boosts-newsbrands 497 http://www.newsworks.org.uk:80/News-and-Opinion/jubilee-boosts-newsbrands Thu, 07 Jun 2012 00:00:00 GMT We want to let you know that we have changed our name from NMA to Newsworks and what better way to do that than to advertise in our own print and digital newsbrands. It’s a new age for newspapers, where the printed version continues to be further enhanced by digital versions. And as it does, readership has begun to... http://www.newsworks.org.uk/News-and-Opinion/weve-changed 497 http://www.newsworks.org.uk:80/News-and-Opinion/weve-changed Mon, 21 May 2012 00:00:00 GMT Andrew Rashbass, CEO of The Economist Group, explains how iPad consumption shows a return to lean back behaviour. Speaking at the MediaGuardian Changing Media Summit 2012, Rashbass calls this immersive reading the third age of "lean forward digital" (with the first age being 'lean back' reading in print and second age being 'lean... http://www.newsworks.org.uk/News-and-Opinion/tablets-are-driving-immersive-digital-reading 497 http://www.newsworks.org.uk:80/News-and-Opinion/tablets-are-driving-immersive-digital-reading Tue, 10 Apr 2012 00:00:00 GMT Rufus Olins, CEO of the Newspaper Marketing Agency, comments on the launch of The Sun on Sunday. "The news about the imminent launch of The Sun on Sunday shows once again how exciting and vibrant the newspaper industry can be. As we know, it's an industry with the capacity to make headlines itself. "Anyone who claims to have a... http://www.newsworks.org.uk/News-and-Opinion/rufus-olins-sun-on-sunday 497 http://www.newsworks.org.uk:80/News-and-Opinion/rufus-olins-sun-on-sunday Mon, 20 Feb 2012 00:00:00 GMT Aimed at "busy people in a modern world", this new paper from the award-winning team at the Indy hopes to be "colourful, accessible, concise and intelligent". Snapshot With the newspaper medium continuing to innovate and grow in an ever-changing marketplace, The Independent showcases this dynamism with the launch of i, its new... http://www.newsworks.org.uk/News-and-Opinion/i-is-launched-a-new-paper-from-the-independent 497 http://www.newsworks.org.uk:80/News-and-Opinion/i-is-launched-a-new-paper-from-the-independent Tue, 26 Oct 2010 00:00:00 GMT The UK's biggest-selling daily newspaper launches its World Cup coverage by being the first colour paper to print in 3D. Snapshot Readers will be provided with 3D glasses to view The Sun's 3D coverage, including a pull-out wall chart, football reports, page 3, Kylie and other editorial and pictorial pieces. Advertisers are also... http://www.newsworks.org.uk/News-and-Opinion/the-sun-and-its-advertisers-enter-the-third-dimension 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-sun-and-its-advertisers-enter-the-third-dimension Wed, 28 Apr 2010 00:00:00 GMT The Observer unveils its new look, giving readers a fresh place to "pause, review and reflect" on the news and issues of the week. Snapshot The Observer, the world's oldest Sunday newspaper, revealed its new look on Sunday 21 February. The paper will now be published in four sections - News, Sport, New Review and a re-designed... http://www.newsworks.org.uk/News-and-Opinion/new-look-for-worlds-oldest-sunday 497 http://www.newsworks.org.uk:80/News-and-Opinion/new-look-for-worlds-oldest-sunday Mon, 22 Feb 2010 00:00:00 GMT The Daily Telegraph and The Sunday Telegraph move to full-colour printing as TMG's titles get a new look with new features. Snapshot Telegraph Media Group is now printing its titles in full colour, following its move to contract printing with News International. To coincide with the move, the two papers have been given a fresh look... http://www.newsworks.org.uk/News-and-Opinion/full-colour-tele-arrives 497 http://www.newsworks.org.uk:80/News-and-Opinion/full-colour-tele-arrives Wed, 10 Sep 2008 00:00:00 GMT The Observer relaunches in the new 'Berliner' format, becoming the UK's only full-colour Sunday newspaper. Snapshot Following on from The Guardian's successful move to the Berliner format in September 2005, The Observer - the world's oldest Sunday newspaper - has relaunched in the Berliner format to become the UK's... http://www.newsworks.org.uk/News-and-Opinion/the-observer-relaunches-with-full-colour-berliner 497 http://www.newsworks.org.uk:80/News-and-Opinion/the-observer-relaunches-with-full-colour-berliner Sun, 08 Jan 2006 00:00:00 GMT London's successful 2012 Olympic bid provides a golden opportunity for astute advertisers to make the most of British success with a range of tactical and topical ads. Snapshot The announcement at lunchtime on Wednesday 6 July that London was to host the 2012 Olympics led many advertisers to take advantage of the immediacy of... http://www.newsworks.org.uk/News-and-Opinion/brands-use-newspapers-tactically-to-congratulate-london-2012 497 http://www.newsworks.org.uk:80/News-and-Opinion/brands-use-newspapers-tactically-to-congratulate-london-2012 Fri, 15 Jul 2005 00:00:00 GMT After just over 12 months, the decision by The Independent and The Times to go fully compact continues to bring circulation benefits alongside analysis and interest from the advertising industry. Snapshot Both The Independent and The Times newspapers are now fully compact Monday to Saturday. The connotations for advertisers are to... http://www.newsworks.org.uk/News-and-Opinion/compact-revolution-continues-to-illustrate-diversity-of-british-national-newspapers 497 http://www.newsworks.org.uk:80/News-and-Opinion/compact-revolution-continues-to-illustrate-diversity-of-british-national-newspapers Tue, 16 Nov 2004 00:00:00 GMT