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Why advertise in newsbrands?


Newsworks iconYoung online newsbrand readers are 51% more likely to make a purchase online
more than once a week
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Source: GB TGI Clickstream 2013 Q4



Newsworks iconOnline newsbrand readers are 32% more likely
to go to a fashion or beauty website
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Source: comScore MMX Cross Visiting January 2014



Newsworks iconNewsbrand followers are 60% more likely visit Twitter daily than non-followers

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Source: YouGov January 2014



icon mobiletabletonlineNewsbrands reach 30 million people across online, mobile and tablet

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Source: comScore MMX January 2014



Newsworks infographicOnline newsbrand readers are 35% more likely
to go to a travel site
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Source: YouGov November 2013



Newsworks infographicNewspaper readers are 25% more likely to say they’re the first amongst their friends
to know what’s going on
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Source: GB TGI Clickstream 2013 Q4



Newsworks infographic62% of 18-24s use their tablet to keep up with news each week,
more than social networking
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Source: YouGov November 2013



Newsworks icon68% of Twitter visitors are online newsbrand readers.

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Source: comScore November 2013



Newsworks icon27% of 18-24s and 26% of 25-34s read both print and online newspapers.

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Source: Reuters Institite for the School of Journalism 2013



Newsworks icon25-34yr olds are most willing to pay for online news.

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Source: Reuters Institite for the School of Journalism 2013



Newsworks icon83% of News Lovers are newspaper readers.

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Source: Reuters Institite for the School of Journalism 2013



Newsworks icon8 out of 10 newsbrand visitors also visit social media sites.

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Source: comScore MobiLens, 3 month average ending December 2013



Newsworks icon49.8m people now own a mobile phone in the UK.

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Source: comScore MobiLens, 3 month average ending Decmber 2013



Downloadable- Newsworks infographicMore 18-34s access newsbrands than Twitter
via their mobile browser.
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Source: comScore MobiLens, 3 month average ending December 2013



women iconNewspapers reach 22.4 million chief shoppers weekly,
which is more than double the reach of magazines.
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Source: NRS PADD: Jan 2013- Dec 2013 and comScore November 2013



print icon44% of people believe that newpapers have more influence
than they did a decade ago.
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Source: Mylife BMRB



Newsworks infographicOnline newsbrands reach 51.8m unique visitors (duplicated) monthly,
with the average user visiting two newspaper sites.
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Source: comScore March 2014



Newsworks infographic86% of Mail readers trust it to provide them with reliable information -
even more than the BBC.
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Source: Mylife BMRB



Newsworks infographic14.5m access newspaper sites on their mobile
through their network or Wi-Fi.
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Source: comScore GSMA Mobile Media Metrics, January 2014



Newsworks infographic34% of women say newspaper recipes influence
their food purchasing.
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Source: YouGov Jan 2013



Newsworks infographicMore 16-34s read The Sun (print+online) each day
than watch Take Me Out.

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Source: Barb Jan 2013; NRS PADD: Jul 2012-Jun 2013 + comScore Jun 2013



Newsworks icon16.5 million adults now own a tablet (39%),
with 7% intending to buy a tablet for Christmas 2013.
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Source: YouGov Dec 2013



Newsworks icon39% of UK adults aged 18+ own a tablet.

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Source: YouGov Dec 2013



Newsworks infographicTablet ownership is highest amongst 35-44s, where tablets reach
47% of the population.
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Source: YouGov Dec 2013



Newsworks infographic57% of prospective tablet owners expect to regularly use it to access
news - more than email and social networking
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Source: YouGov Dec 2013



Newsworks iconApple iPad (55%) iss the most popular brand of tablet.
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Source: YouGov Dec 2013




Newsworks iconVisitors to online newsbrand sites are 14% more likely to visit a retail site
than the average internet user
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Source: comScore MMX Cross Visiting March 2014



01Newsbrands reach 81% (42m) of adults each month, 71% (37m) each week & 41% (21m) a day.
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Source: NRS PADD: Jan 2013- Dec 2013 + comScore November 2013



Downloadable - Newsworks infographicNewsbrands reach 41.9 million adults in the UK each
month compared to Google’s monthly reach of 40.0m.
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Source: NRS PADD: Jan 2013- Dec 2013 + comScore November 2013 & comScore March 2014



03Daily newsbrand readers would fill Wembley Stadium 237 times.

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Source: NRS PADD: Jan 2013- Dec 2013 + comScore November 2013



0415 million women a week read a paper,

5 million more than read women’s magazines.
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Source: NRS Jan 2013 - Dec 2013



0549.7% of newsbrand readers are women.


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Source: NRS PADD: Jan 2013- Dec 2013 + comScore November 2013



06
Newsbrands reach 84% (21m) of men a month,
75% (19m) weekly & 45% (11m) each day.
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Source: NRS PADD: Jan 2013- Dec 2013 + comScore November 2013



07 1Newsbrands reach 83% of 18-34 year olds each month,
71% each week & 37% each day.
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Source: NRS PADD: Jan 2013- Dec 2013 + comScore November 2013



Downloadable- Newsworks infographic
86% (24m) of ABC1s read a newsbrand each month,
76% (21m) each week & 44% (12m) each day.
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Source: NRS PADD: Jan 2013- Dec 2013 + comScore November 2013



109 out of 10 people
with an income over £70k read a newsbrand each month,
81% each week & 51% each day.
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Source: NRS PADD: Jan 2013- Dec 2013 + comScore November 2013



Newsworks infographic21.2 million people read an online newsbrand each month.

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Source: comScore January 2014



13 1News sites top the list of sites used at least monthly at 73%.

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Source: IAB Europe/Mediascope Europe June 2012



14Time spent with newsbrands online has increased by a third
in the last 2 years and print reading has remained the same.
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Source: IPA Touchpoints 3 and 4



15Retailers can expect a £5 return for every £1 spent in print.

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Source: Source: Brand Science/Microsoft Advertising



16 2There is a 72% increase in ‘reason to buy’ when newsbrands
(print & online) are seen with TV versus TV alone.
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Source: Millward Brown aggregate of five campaigns, 5,000+ respondents



17 2There is a 66% stronger emotional identification
when print and online are seen with TV versus TV alone.
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Source: Millward Brown aggregate of five campaigns, 5,000+ respondents



18 1Re-appraisal is strengthened by 47%
when newsbrands are seen with TV.
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Source: Millward Brown aggregate of five campaigns, 5,000+ respondents



19 2Newsbrands (print & online) used with TV increase the depth
of information
received by 41% versus TV alone.
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Source: Millward Brown aggregate of five campaigns, 5,000+ respondents



20Newspaper advertising boosts sales by 7%.

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Source: dunnhumby, based on 18 campaigns



21Trusted online newsbrand content
leads to a higher response to ads.

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Source: AOP The Value of Trust



22 1Newsbrands took £1.4bn in display revenue
in the 12 months to August 2013.
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Source: NMR September 2012 – August 2013



23Newsbrands influence the nation with 82% of people believing
that newspapers have “power and influence” over their readers.
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Source: YouGov/Gorkana Survey June 2012



24Online newsbrands were more popular than Facebook,
Twitter or YouTube as a source for Olympic news.
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Source: YouGov Plc.Total sample size was 2103 adults. Fieldwork was undertaken 17th - 20th August 2012. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+)



2665% of UK internet users go online via more than one device.

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Source: IAB Europe/Mediascope Europe June 2012



27Tablet ownership is growing, 24% of UK
households have a tablet +13% pts. on 2012.
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Source: Ofcom Communications Market Report 2013



2974% of tablet owner claim they go online
on their tablet every day or most days.
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Source: Ofcom Communications Market Report 2012



28Tablet users spend 8.9 hours a week online via their tablet.

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Source: IAB Tablet Buyers Guide



3145% of adults “expect my favourite brands
to be advertising on tablet computers”.
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Source: IAB Tablet Buyers Guide



797 3255% agree that advertising on tablets can do things that advertising on other media can’t.
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Source: IAB Tablet Buyers Guide



32The smartphone audience is growing rapidly + 12% pts on 2011,
39% of UK adults have a smart phone, 66% of 16 – 24s & 60% of 25-34s.
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Source: Ofcom Communications Market Report 2012



33Tablet advertising encourages sales with 38% of users buying a product after seeing a tablet ad.
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Source: OPA A Portrait of Today's Tablet User Wave 2



34Smartphone users spend 10.6 hours a week
online via smartphones.
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Source: IAB Tablet Buyers Guide



35 171% search on their phone as a direct response to traditional media ads.

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Source: Dare, Digital Britain



36Half of those who see a mobile ad take action, of those 49% make
a purchase, 35% visit a website & 24% recommend the brand to others.
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Source: Dare, Digital Britain



37Half of smartphone owners are interested in using
their smartphone to interact with advertising.
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Source: Harris, Touchscreen Life

Old Speckled Hen

Old Speckled Hen

Old Speckled Hen ad from the Creative Gallery

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Ralph Lauren

Ralph Lauren

Ralph Lauren ad from the Creative Gallery

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The Guardian

The Guardian

Guardian ad from the Creative Gallery

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Confused.com

Confused.com

Confused.com ad from the Creative Gallery

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Kettle Chips

Kettle Chips

Kettle Chips ad from the Creative Gallery

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John Lewis

John Lewis

John Lewis ad from the Creative Gallery

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Walkers

Walkers

Walkers ad from the Creative Gallery

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Nespresso

Nespresso

Nespresso ad from the Creative Gallery

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Facts and Figures Latest data for print & online readership, plus circulation figures
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Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.

16 April 2013  - The British Library, London

Shift 2014 was Newsworks’ second annual conference
at the British Library on Thursday 10 April, providing
insight into the latest thinking and trends for the
national newspaper industry.