Top 100 advertisers

Top 100 advertisers in newspapers (print) August 2015 - July 2016

Source: Nielsen

Rank  Advertiser£ spend in newspapers% total ad spend
1  British Sky Broadcasting Ltd British Sky Broadcasting Ltd £33,120,467 15%
2  Bt Ltd Bt Ltd £27,330,027 17%
3  Aldi Stores Ltd Aldi Stores Ltd £20,560,252 28%
4  Asda Stores Ltd Asda Stores Ltd £20,186,099 27%
5  Lidl Lidl Uk Gmbh £18,690,174 26%
6  Virgin media Virgin Media £16,975,729 13%
7  Sainsburys Supermarkets Ltd Sainsburys Supermarkets Ltd £16,469,702 26%
8  Dfs Furniture Co Ltd Dfs Furniture Co Ltd £16,097,228 23%
9  Morrisons Wm Morrison Supermarkets Plc £15,234,897 25%
10  Marks & Spencer Marks & Spencer £13,949,429 24%
11   Vodafone Ltd £11,885,963 17%
12   Dsg Intl Holdings Plc £10,764,137 17%
13   Procter & Gamble Ltd £9,868,109 4%
14   Tesco Plc £9,529,476 16%
15   Camelot Group Plc £8,577,000 20%
16   Jd Williams & Co Ltd £8,548,226 16%
17   O2 Uk £8,071,797 23%
18   Argos Ltd £7,810,576 15%
19   William Hill Bookmakers £7,504,219 40%
20   Shop Direct Home Shopping Ltd £7,499,661 15%
21   John Lewis Partnership £7,417,271 30%
22   Carphone Whse £7,362,229 35%
23   Boots The Chemists Ltd £7,246,529 12%
24   Waitrose Ltd £6,817,511 25%
25   Vauxhall Motors Ltd £6,153,000 18%
26   Axa Sun Life Plc £5,573,165 23%
27   Hsbc Bank Plc £5,384,840 20%
28   British Gas Plc £5,322,993 13%
29   Specsavers Optical Group Ltd £5,105,763 16%
30   Ford Motor Company Ltd £5,092,503 12%
31   Debenhams Plc £4,861,074 29%
32   Grey Technology Ltd £4,858,515 10%
33   Scs Furniture Stores £4,825,439 18%
34   Uktv £4,739,895 30%
35   Tesco Mobile Ltd £4,720,725 27%
36   B&q Plc £4,457,647 16%
37   Ee Everything Everywhere Ltd £4,401,936 17%
38   Peugeot Motor Co Plc £3,942,098 17%
39   Cooperative Food £3,770,021 12%
40   Wickes Building Supplies Ltd £3,767,976 18%
41   Volkswagen Uk Ltd £3,709,836 15%
42   Mcdonalds Restrs Ltd £3,644,765 5%
43   Hutchison 3g Uk Ltd £3,450,625 20%
44   Gala Coral Grp Ltd £3,407,620 19%
45   Natwest £3,271,945 16%
46   Fiat Auto Uk Ltd £3,270,396 14%
47   Talktalk Grp £3,267,998 16%
48   Homebase Ltd £3,226,464 14%
49   Lv Group £3,054,185 17%
50   Iceland Frozen Foods Plc £3,009,151 10%
51   Bmw Uk £2,880,926 9%
52   Tsb Bank Plc £2,731,985 12%
53   Renault Uk Ltd £2,653,579 8%
54   Amazon (Uk) Ltd £2,520,343 4%
55   Nationwide Bs £2,365,241 7%
56   Halifax Plc £2,354,139 7%
57   Lloyds Bank Plc £2,303,638 6%
58   Harveys Furnishing Group Ltd £2,258,598 11%
59   Gov Uk £2,228,365 7%
60   Unilever Uk Ltd £2,200,491 2%
61   Twentieth Century Fox Film Company £1,996,625 6%
62   Furniture Village Ltd £1,898,925 10%
63   Barclays Bank Plc £1,845,732 6%
64   Chanel Ltd £1,819,202 9%
65   Warner Bros Distributors (Uk) Ltd £1,814,313 7%
66   Toyota (Gb) Ltd £1,797,231 6%
67   Easyjet Airline Co Ltd £1,789,721 11%
68   Coca Cola Great Britain £1,750,416 5%
69   Royal London Mutual Ins Society Ltd £1,613,641 10%
70   Thomson Tour Operators Ltd £1,581,279 8%
71   Audi Uk Ltd £1,490,561 6%
72   Citroen Uk Ltd £1,485,296 7%
73   Universal Pictures Limited £1,471,739 5%
74   Samsung (Uk) Ltd £1,470,013 3%
75   Sony Pictures £1,458,160 7%
76   Channel 4 Tv Co Ltd £1,401,033 7%
77   Giffgaff £1,363,151 9%
78   Bensons Bedcentres Ltd £1,324,086 7%
79   Suzuki (Gb) Plc £1,263,864 9%
80   Nestle £1,199,521 2%
81   Premier Foods Ltd £1,134,255 6%
82   Nissan Motor Gb Ltd £1,095,564 4%
83   Google Com (Us) £1,091,186 5%
84   Santander £1,073,342 5%
85   Age Uk £1,030,843 7%
86   Peoples Postcode Lottery £998,302 5%
87   Glaxosmithkline Plc £994,814 3%
88   E1 Entertainment Uk £987,769 5%
89   Scotts & Co £873,153 6%
90   American Express Europe £825,029 5%
91   P&o Cruises Plc £805,279 5%
92   Arla Foods Plc £741,754 3%
93   Aviva Plc £730,176 4%
94   Direct Line Ins Plc £675,454 2%
95   Cancer Research Uk £607,892 2%
96   Mars Uk Ltd £585,702 2%
97   Johnson & Johnson Ltd £553,483 2%
98   Loreal Luxury Prod Ltd £537,130 3%
99   Barclaycard Services Ltd £527,759 2%
100   Ikea Uk Ltd £519,602 2%

 

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