Top 100 advertisers

The biggest spenders in print newsbrands over the last 12 months, looking at the total amount spent in newspapers and their share of voice against other media (regional newspapers, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix Oct 16 - Sept 17

Rank 

 

Advertiser

£ spend in newspapers

% total ad spend

1  British Sky Broadcasting Ltd Sky Uk Ltd 26,394,505 15%
2 Bt Ltd  Bt Ltd 22,056,458 16%
3  imagine-cruising Imagine Cruising 22,033,067 90%
4  Lidl Lidl Uk Gmbh 14,399,351 21%
5  Tesco Tesco Plc 13,177,170 16%
6  Morrisons Wm Morrison Supermarkets Plc 12,269,778 22%
7  Dfs Furniture Co Ltd Dfs Furniture Co Ltd 11,474,745 18%
8  Marks & Spencer Marks & Spencer 10,815,233 24%
9  Vodafone Vodafone Ltd 10,751,833 18%
10  Aldi Stores Ltd Aldi Stores Ltd 9,864,713 21%
11   Reader Offers Ltd 9,118,429 60%
12   Jd Williams & Co Ltd 8,730,415 21%
13   Sainsburys Supermarkets Ltd 7,335,707 15%
14   Asda Stores Ltd 7,330,469 14%
15   Virgin Media 7,300,294 10%
16   Iceland Frozen Foods Plc 6,440,268 23%
17   Homebase Ltd 6,422,054 26%
18   Sunlife 6,271,855 25%
19   Procter & Gamble Ltd 6,141,363 3%
20   Waitrose Ltd 6,051,984 27%
21   Boots Uk Ltd 5,907,707 12%
22   Dsg Intl Holdings Plc 5,891,811 11%
23   Cooperative Food 5,716,857 19%
24   Ladbrokes Ltd 5,716,069 57%
25   Ee Everything Everywhere Ltd 5,684,438 16%
26   O2 Uk 5,630,234 18%
27   Wilkinson Retail 5,562,348 51%
28   Gala Coral Grp Ltd 5,101,582 23%
29   Ford Motor Company Ltd 4,952,111 12%
30   John Lewis Partnership 4,909,531 29%
31   Shop Direct Home Shopping Ltd 4,775,126 10%
32   Specsavers Optical Group Ltd 4,580,250 14%
33   Grey Technology Ltd 4,448,260 9%
34   William Hill Bookmakers 4,367,332 41%
35   Argos Ltd 4,335,873 10%
36   Vauxhall Motors Ltd 4,236,233 18%
37   Debenhams Plc 4,209,023 24%
38   Hutchison 3g Uk Ltd 3,903,627 27%
39   Carphone Whse 3,769,191 30%
40   Scs Furniture Stores 3,760,136 14%
41   Natwest 3,715,802 14%
42   Paddy Power 3,349,436 34%
43   Hsbc Bank Plc 3,309,515 17%
44   Smart Energy Gb 3,305,839 13%
45   Mcdonalds Restrs Ltd 3,159,778 4%
46   Camelot Group Plc 3,152,339 10%
47   British Airways Plc 3,009,934 20%
48   Talktalk Grp 2,991,182 13%
49   Bradford Exchange Ltd 2,957,080 15%
50   Lv Group 2,929,453 23%
51   Saga Holidays Ltd 2,784,086 21%
52   Betfair Ltd 2,769,693 29%
53   Volkswagen Uk Ltd 2,642,828 10%
54   B&q Plc 2,630,788 9%
55   Renault Uk Ltd 2,611,136 12%
56   Warner Bros Distributors (Uk) Ltd 2,602,222 7%
57   Screwfix Direct Ltd 2,589,363 28%
58   Uktv 2,548,281 25%
59   Damart 2,528,075 23%
60   Samsung (Uk) Ltd 2,390,890 4%
61   Peugeot Motor Co Plc 2,281,246 11%
62   Fiat Auto Uk Ltd 2,262,288 14%
63   Cotton Traders Ltd 2,250,283 11%
64   Wickes Building Supplies Ltd 2,174,980 16%
65   British Gas Plc 2,154,995 7%
66   Giffgaff 2,145,880 23%
67   Tesco Mobile Ltd 2,111,887 11%
68   Peoples Postcode Lottery 2,046,898 7%
69   Chums Ltd 1,937,700 13%
70   Viking River Cruises 1,785,842 19%
71   Betway Ltd 1,779,665 26%
72   Tui Grp 1,720,965 11%
73   Plusnet Ltd 1,720,773 11%
74   Rolex Sa Ltd 1,694,559 35%
75   Barclays Bank Plc 1,678,436 10%
76   Harveys Furnishing Group Ltd 1,666,444 8%
77   Google Com (Us) 1,657,953 6%
78   Sky Betting & Gaming 1,599,874 12%
79   Toyota (Gb) Ltd 1,553,516 7%
80   Cassava Enterprises (Gibraltar) Ltd 1,469,968 14%
81   Gov Uk 1,413,307 16%
82   Carpetright Plc 1,379,769 15%
83   Scotts & Co 1,377,529 14%
84   P&o Cruises Plc 1,374,989 9%
85   Twentieth Century Fox Film Company 1,374,024 6%
86   Tsb Bank Plc 1,354,131 7%
87   Dyson Appliances Ltd 1,351,666 9%
88   Lionsgate Entertainment Corp (Us) 1,337,307 10%
89   Akzo Nobel 1,316,314 15%
90   Easyjet Airline Co Ltd 1,298,512 9%
91   Channel 4 Tv Co Ltd 1,267,381 6%
92   Plumbs Ltd 1,258,678 10%
93   Now Tv 1,246,249 4%
94   Furniture Village Ltd 1,217,403 6%
95   Emirates Airline 1,183,392 14%
96   Suzuki (Gb) Plc 1,178,020 6%
97   E1 Entertainment Uk 1,158,288 8%
98   Bensons Bedcentres Ltd 1,158,112 5%
99   Gocompare Com 1,141,698 4%
100   Hyundai Car Uk Ltd 1,135,665 7%

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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