Top 100 advertisers

Top 100 advertisers in newsbrands (print and online) January 2014 - December 2014

Source: Nielsen

Rank  Advertiser£ spend in newsbrands% total ad spend
1 British Sky Broadcasting Ltd British Sky Broadcasting Ltd 41,760,006 22.34
2 Asda Stores Ltd Asda Stores Ltd 38,195,422 40.11
3 BT Bt Ltd 34,074,203 25.84
4 Tesco Plc Tesco Plc 30,375,524 32.64
5 Aldi Stores Ltd Aldi Stores Ltd 23,914,837 36.83
6 Sainsburys Supermarkets Ltd Sainsburys Supermarkets Ltd 21,342,331 30.13
7 Wm Morrison Supermarkets Plc Wm Morrison Supermarkets Plc 21,196,580 31.10
8 Dfs Furniture Co Ltd Dfs Furniture Co Ltd 20,543,735 28.15
9 Marks & Spencer Marks & Spencer 17,394,267 29.83
10 O2 Uk O2 Uk 16,455,760 43.40
11   Vodafone Ltd 15,345,228 31.35
12   Virgin Media 13,545,865 18.62
13   Lidl Uk Gmbh 13,369,712 28.67
14   Talktalk Grp 12,823,041 26.94
15   Procter & Gamble Ltd 12,798,966 7.30
16   John Lewis Partnership 12,009,808 43.06
17   Dsg Intl Holdings Plc 11,429,079 20.31
18   Wickes Building Supplies Ltd 11,341,721 49.01
19   British Gas Plc 10,489,035 18.33
20   Argos Ltd 9,723,878 18.85
21   Halifax Plc 9,267,236 29.65
22   Jd Williams & Co Ltd 9,180,794 15.11
23   Boots The Chemists Ltd 8,804,648 16.98
24   Ee Everything Everywhere Ltd 8,245,554 19.69
25   Vauxhall Motors Ltd 8,007,655 32.64
26   Lloyds Bank Plc 8,000,243 22.38
27   Fiat Auto Uk Ltd 7,671,410 51.26
28   Camelot Group Plc 7,504,315 26.69
29   Carphone Whse 7,205,474 44.08
30   William Hill Bookmakers 7,116,384 37.58
31   Specsavers Optical Group Ltd 6,511,847 18.32
32   Reader Offers Ltd 6,511,536 96.56
33   Shop Direct Home Shopping Ltd 6,429,846 14.85
34   Post Office Ltd 6,180,669 33.49
35   Ford Motor Company Ltd 6,134,897 20.33
36   Debenhams Plc 5,866,213 35.34
37   Natwest 5,672,455 26.35
38   B&q Plc 5,367,257 20.82
39   Axa Sun Life Direct Ltd 5,346,632 26.75
40   Wren Living Ltd 5,125,315 65.67
41   Waitrose Ltd 5,056,911 30.46
42   Renault Uk Ltd 4,783,237 20.46
43   Hsbc Bank Plc 4,475,866 24.99
44   Tesco Mobile Ltd 4,377,096 43.36
45   Hutchison 3g Uk Ltd 4,343,469 37.09
46   Peugeot Motor Co Plc 4,341,083 15.62
47   Tsb Bank Plc 4,203,193 23.17
48   Barclays Bank Plc 4,176,587 13.41
49   Volkswagen Uk Ltd 4,130,479 12.70
50   British Airways Plc 3,882,073 33.99
51   Next Plc 3,842,954 33.91
52   Harveys Furnishing Group Ltd 3,781,743 17.98
53   Scs Furniture Stores 3,752,434 18.70
54   Npower 3,666,075 52.44
55   Nationwide Bs 3,591,271 16.77
56   Santander 3,585,281 12.38
57   Furniture Village Ltd 3,570,915 24.01
58   Toyota (Gb) Ltd 3,551,222 15.03
59   Ladbrokes Ltd 3,508,884 36.85
60   Citroen Uk Ltd 3,465,534 15.85
61   Transport For London 3,431,294 34.67
62   Skoda Uk Ltd 3,415,505 25.44
63   Bmw Uk 3,339,723 17.29
64   Screwfix Direct Ltd 3,306,491 41.14
65   Nissan Motor Gb Ltd 3,248,472 13.49
66   Great Rail Journeys Ltd 3,135,280 78.38
67   Lv Group 3,018,503 19.91
68   Cooperative Food 3,014,418 15.92
69   Audi Uk Ltd 2,987,069 16.20
70   Hyundai Car Uk Ltd 2,932,493 20.88
71   Fidelity Investment Services Ltd 2,897,034 59.40
72   Sandals Holiday Resorts 2,866,737 69.41
73   Warner Bros Distributors (Uk) Ltd 2,806,672 13.91
74   Bradford Exchange Ltd 2,781,496 34.92
75   Twentieth Century Fox Film Company 2,665,582 11.24
76   Gala Coral Grp Ltd 2,573,708 23.51
77   Microsoft Ltd 2,568,817 6.07
78   Damart 2,515,301 22.16
79   Unilever Uk Ltd 2,504,921 1.91
80   Ebay 2,464,561 15.44
81   Grey Technology Ltd 2,436,077 17.78
82   Carpetright Plc 2,407,076 27.25
83   Colt Car Co Ltd 2,335,982 21.35
84   Easyjet Airline Co Ltd 2,330,709 24.42
85   E1 Entertainment Uk 2,313,560 14.83
86   Shearings 2,301,953 23.47
87   Glaxosmithkline Plc 2,293,756 7.91
88   Google Com (Us) 2,271,221 7.64
89   P&o Cruises Plc 2,246,899 18.16
90   Neville Johnson Ltd 2,228,469 55.07
91   Expedia Travel Inc 2,191,444 17.55
92   Radiancy Inc 2,151,530 14.06
93   Samsung (Uk) Ltd 2,149,109 8.32
94   Iceland Frozen Foods Plc 2,138,739 11.29
95   Universal Pictures Limited 2,132,112 12.57
96   Scottish & Southern Energy Plc 2,077,405 19.22
97   Zzz Small Ads 2,058,119 35.71
98   Paddy Power Bookmakers 2,033,480 18.40
99   Robert Bosch Ltd 2,014,533 36.56
100   Studiocanal 2,013,811 18.94

 

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