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Top 100 Advertisers

Last edited on 27 September 2012

Top 100 advertisers in newsbrands (print and online) July 2011 - June 2012

Source: Nielsen Jul 11-Jun 12

Rank  Advertiser  £ spend in newsbrands  % of total ad spend
       
 1  Asda Stores Ltd  44,833,166  43%
 2  Tesco Plc  44,746,825  33%
 3  British Sky Broadcasting Ltd  43,809,562  21%
 4  Wm Morrison Supermarkets Plc  32,027,669  42%
 5  Marks & Spencer  26,914,103  35%
 6  Dfs Furniture Co Ltd  24,752,532  30%
 7  Everything Everywhere Ltd  22,770,110  31%
 8  O2 Uk  20,864,662  29%
 9  BT Ltd  19,252,912  14%
 10  Argos Ltd  18,017,484  31%
 11  Sainsburys Supermarkets Ltd  17,973,613  30%
 12  B&q Plc  14,699,268  42%
 13  Boots The Chemists Ltd  14,247,149  27%
 14  Halifax Plc  14,143,781  34%
 15  British Gas Plc  13,905,189  29%
 16  Aldi Stores Ltd  13,650,788  40%
 17  Procter & Gamble Ltd  13,285,258    6%
 18  Virgin Media  12,465,863  14%
 19  Hutchison 3g Uk Ltd  12,270,377  34%
 20  Lidl Uk Gmbh  12,044,876  54%
 21  Natwest  11,953,880  28%
 22  John Lewis Partnership  11,874,071  42%
 23  Barclays Bank Plc  11,354,547  31%
 24  Wickes Building Supplies Ltd    9,965,751  33%
 25  Vodafone Ltd    9,658,222  16%
 26  British Airways Plc    9,566,297  34%
 27  Specsavers Optical Group Ltd    9,543,500  22%
 28  Lloyds Tsb Plc    9,232,163  19%
 29  Vauxhall Motors Ltd    9,201,944  26%
 30  Dsg Intl Holdings Plc    8,722,198  16%
 31  Carphone Warehouse    8,461,031  42%
 32  Hsbc Bank Plc    8,436,68  30%
 33  Jd Williams & Co Ltd    8,073,589  14%
 34  Reader Offers Ltd    7,823,016  82%
 35  Volkswagen Uk Ltd    6,824,032  14%
 36  Bmw Uk    6,492,819  26%
 37  Fiat Auto Uk Ltd    6,376,564  29%
 38  Dell Computer Corporation Ltd    6,289,173  38%
 39  Waitrose Ltd    6,212,091  26%
 40  William Hill Bookmakers    6,129,814  32%
 41  Camelot Group Plc    6,036,695  17%
 42  Axa Sun Life Direct Ltd    6,012,494  21%
 43  Talktalk Grp    5,818,897  21%
 44  Direct Line Ins Plc    5,588,193    9%
 45  Samsung (Uk) Ltd    5,442,132  14%
 46  Santander    5,354,229  15%
 47  Google Com    5,265,891   28%
 48  Unilever Uk Ltd    5,003,354    3%
 49  Harveys Furnishing Group Ltd    4,895,387   28%
 50  Tesco Mobile Ltd    4,854,354  47%
 51  Peugeot Motor Co Plc    4,803,723  19%
 52  Debenhams Plc    4,802,399  26%
 53  Aviva Plc    4,791,404  18%
 54  Citroen Uk Ltd    4,725,927  20%
 55  Nissan Motor Gb Ltd    4,723,085  17%
 56  Renault Uk Ltd    4,699,801  20%
 57  Skoda Uk Ltd    4,535,369  26%
 58  Easyjet Airline Co Ltd    4,505,482  37%
 59  Seat Uk Ltd    4,442,342  38%
 60  American Express Europe    4,436,160  17%
 61  Wren Kitchens Ltd    4,399,619  76%
 62  Lexus (Gb) Ltd    4,377,225  40%
 63  Ford Motor Company Ltd    4,312,708  13%
 64  Bradford Exchange Ltd    4,302,905  29%
 65  Nationwide Bs    4,113,913  19%
 66  Furniture Village Ltd    4,084,214  31%
 67  Honda Uk Ltd    4,044,763  21%
 68  Eon Energy Ltd    3,952,625  30%
 69  Toyota (Gb) Ltd    3,919,366  21%
 70  Carpetright Plc    3,869,138  44%
 71  Screwfix Direct Ltd    3,829,502  60%
 72  Hmv Music Ltd    3,819,152  44%
 73  Comet Group Plc    3,780,710  23%
 74  Suzuki (Gb) Plc    3,753,968  59%
 75  Edf Energy Plc    3,655,246  14%
 76  Mercedes Benz Ltd    3,632,732  20%
 77  Post Office Ltd    3,622,174  31%
 78  Great Rail Journeys Ltd    3,601,142  83%
 79  Npower    3,476,423  35%
 80  Blockbuster Entertainment Ltd    3,454,343  45%
 81  Ikea Uk Ltd    3,451,583  22%
 82  Mars Uk Ltd    3,418,571  10%
 83  Thomas Cook Group Ltd    3,379,997  23%
 84  Zzz Small Ads    3,368,990  45%
 85  Weight Watchers (Uk) Ltd    3,297,275  17%
 86  Channel 4 Tv Co Ltd    3,011,759  23%
 87  Ing Direct    2,984,472  23%
 88  Virgin Holidays Ltd    2,978,261  40%
 89  Thomson Tour Operators Ltd    2,891,171  22%
 90  Beiersdorf Uk Ltd    2,889,004  11%
 91  Shearings    2,864,800  60%
 92  Kia Motors Uk    2,800,636  12%
 93  Homebase Ltd    2,798,016    9%
 94  Royal Bank Of Scotland Plc    2,703,180  18%
 95  Loreal Paris    2,689,374    4%
 96  Audi Uk Ltd    2,683,517    9%
 97  Expedia Travel In    2,670,394  30%
 98  Bupa British United Provident Assn    2,667,308  17%
 99  Dreams Plc    2,665,675  11%
100  Fidelity Investment Services Ltd    2,605,420  61%
       
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