Top 100 advertisers

The biggest spenders in print newsbrands over the last 12 months, looking at the total amount spent in newspapers and their share of voice against other media (regional newspapers, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix Feb 16 - Jan 17

Rank  Advertiser£ spend in newspapers% total ad spend
1  British Sky Broadcasting Ltd British Sky Broadcasting Ltd £31,580,204 17%
2  Bt Ltd Bt Ltd £24,400,573 17%
3  Lidl Lidl UK GmbH £18,956,175 26%
4  imagine-cruising Imagine Cruising £17,629,618 91%
5  Aldi Stores Ltd Aldi Stores Ltd £16,405,908 26%
6  Marks & Spencer Marks & Spencer £14,945,488 31%
7 Morrisons  Wm Morrison Supermarkets Plc £14,497,534 24%
8  Dfs Furniture Co Ltd Dfs Furniture Co Ltd £14,404,724 20%
9  Sainsburys Supermarkets Ltd Sainsburys Supermarkets Ltd £13,535,503 22%
10  Asda Stores Ltd Asda Stores Ltd £13,010,097 22%
11   Vodafone Ltd £12,731,040 19%
12   Virgin Media £11,629,771 12%
13   DSG Intl Holdings Plc £9,026,687 15%
14   JD Williams & Co Ltd £8,864,973 20%
15   Procter & Gamble Ltd £7,574,295 4%
16   Shop Direct Home Shopping Ltd £7,135,498 13%
17   John Lewis Partnership £6,638,703 35%
18   William Hill Bookmakers £6,619,700 46%
19   Argos Ltd £6,592,370 14%
20   Boots UK Ltd £6,143,538 11%
21   Sunlife £6,107,401 28%
22   Tesco Plc £5,847,714 11%
23   Homebase Ltd £5,829,884 24%
24   Camelot Group Plc £5,777,117 16%
25   Vauxhall Motors Ltd £5,751,980 24%
26   Iceland Frozen Foods Plc £5,729,537 20%
27   O2 UK £5,517,220 19%
28   Ford Motor Company Ltd £5,501,934 13%
29   Carphone Whse £5,378,333 26%
30   Specsavers Optical Group Ltd £5,342,146 16%
31   Waitrose Ltd £4,980,715 28%
32   Everything Everywhere Ltd £4,952,293 16%
33   British Gas Plc £4,619,688 13%
34   ScS Furniture Stores £4,529,588 16%
35   Grey Technology Ltd £4,507,449 9%
36   HSBC Bank Plc £4,412,672 20%
37   Debenhams Plc £4,370,405 25%
38   Hutchison 3g UK Ltd £4,075,453 31%
39   B&Q Plc £3,884,995 15%
40   Tesco Mobile Ltd £3,833,771 23%
41   Cooperative Food £3,694,105 13%
42   Gala Coral Grp Ltd £3,668,614 17%
43   Sky Bet £3,598,575 46%
44   Macdonald's Restrs Ltd £3,417,781 4%
45   Volkswagen UK Ltd £3,158,803 11%
46   British Airways Plc £3,048,897 23%
47   Fiat Auto UK Ltd £3,032,057 13%
48   Peugeot Motor Co Plc £2,908,098 15%
49   Natwest £2,800,830 17%
50   Wickes Building Supplies Ltd £2,640,902 14%
51   Now Tv £2,469,895 9%
52   BMW UK £2,346,695 7%
53   Smart Energy UK Ltd £2,273,629 11%
54   Renault UK Ltd £2,179,741 8%
55   Talktalk Grp £2,158,705 15%
56   Warner Bros Distributors (UK) Ltd £2,100,236 7%
57   Gov UK £2,032,974 16%
58   Thomson Tour Operators Ltd £1,995,270 15%
59   TSB Bank Plc £1,971,324 10%
60   Barclays Bank Plc £1,956,109 10%
61   Nationwide Bs £1,909,687 6%
62   Amazon (UK) Ltd £1,859,991 2%
63   Channel 4 Tv Co Ltd £1,784,743 8%
64   Samsung (UK) Ltd £1,783,358 4%
65   Giffgaff £1,777,595 24%
66   Furniture Village Ltd £1,643,065 8%
67   Peoples Postcode Lottery £1,577,708 6%
68   Unilever UK Ltd £1,571,659 2%
69   Chanel Ltd £1,569,478 10%
70   Google Com (Us) £1,528,660 6%
71   Easyjet Airline Co Ltd £1,489,238 9%
72   E1 Entertainment UK £1,455,549 7%
73   Toyota (Gb) Ltd £1,366,504 6%
74   Dyson Appliances Ltd £1,270,405 8%
75   Hyundai Car UK Ltd £1,263,424 7%
76   Glaxosmithkline Plc £1,231,930 3%
77   Coty UK Ltd £1,208,325 4%
78   Lionsgate Entertainment Corp (Us) £1,180,625 8%
79   Harveys Furnishing Group Ltd £1,134,060 6%
80   Audi UK Ltd £1,125,315 5%
81   Coty Prestige UK Ltd £1,077,615 5%
82   Lloyds Bank Plc £1,055,647 4%
83   Coca Cola Great Britain £1,015,126 3%
84   American Express Europe £1,003,978 5%
85   Universal Pictures Limited £961,823 4%
86   Twentieth Century Fox Film Company £946,429 5%
87   Nissan Motor Gb Ltd £932,938 4%
88   Arla Foods Plc £923,476 3%
89   Bensons Bedcentres Ltd £915,899 5%
90   Nestle £824,148 1%
91   Bet365 Ltd £817,091 11%
92   Seat UK Ltd £798,359 4%
93   Suzuki (Gb) Plc £760,832 4%
94   Sony Pictures £759,526 4%
95   Citroen UK Ltd £699,492 5%
96   Gocompare Com £690,434 3%
97   P&O Cruises Plc £660,828 4%
98   Aviva Plc £657,426 3%
99   Paramount Pictures £624,299 4%
100   Loreal Paris £584,665 1%

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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