Top 100 advertisers

The biggest spenders in print newsbrands over the last 12 months, looking at the total amount spent in newspapers and their share of voice against other media (regional newspapers, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix Feb 16 - Jan 17

Rank 

 

Advertiser

£ spend in newspapers

% total ad spend

1

 British Sky Broadcasting Ltd

British Sky Broadcasting Ltd

£31,580,204

17%

2

 Bt Ltd

Bt Ltd

£24,400,573

17%

3

 Lidl

Lidl UK GmbH

£18,956,175

26%

4

 imagine-cruising

Imagine Cruising

£17,629,618

91%

5

 Aldi Stores Ltd

Aldi Stores Ltd

£16,405,908

26%

6

 Marks & Spencer

Marks & Spencer

£14,945,488

31%

7

Morrisons 

Wm Morrison Supermarkets Plc

£14,497,534

24%

8

 Dfs Furniture Co Ltd

Dfs Furniture Co Ltd

£14,404,724

20%

9

 Sainsburys Supermarkets Ltd

Sainsburys Supermarkets Ltd

£13,535,503

22%

10

 Asda Stores Ltd

Asda Stores Ltd

£13,010,097

22%

11

 

Vodafone Ltd

£12,731,040

19%

12

 

Virgin Media

£11,629,771

12%

13

 

DSG Intl Holdings Plc

£9,026,687

15%

14

 

JD Williams & Co Ltd

£8,864,973

20%

15

 

Procter & Gamble Ltd

£7,574,295

4%

16

 

Shop Direct Home Shopping Ltd

£7,135,498

13%

17

 

John Lewis Partnership

£6,638,703

35%

18

 

William Hill Bookmakers

£6,619,700

46%

19

 

Argos Ltd

£6,592,370

14%

20

 

Boots UK Ltd

£6,143,538

11%

21

 

Sunlife

£6,107,401

28%

22

 

Tesco Plc

£5,847,714

11%

23

 

Homebase Ltd

£5,829,884

24%

24

 

Camelot Group Plc

£5,777,117

16%

25

 

Vauxhall Motors Ltd

£5,751,980

24%

26

 

Iceland Frozen Foods Plc

£5,729,537

20%

27

 

O2 UK

£5,517,220

19%

28

 

Ford Motor Company Ltd

£5,501,934

13%

29

 

Carphone Whse

£5,378,333

26%

30

 

Specsavers Optical Group Ltd

£5,342,146

16%

31

 

Waitrose Ltd

£4,980,715

28%

32

 

Everything Everywhere Ltd

£4,952,293

16%

33

 

British Gas Plc

£4,619,688

13%

34

 

ScS Furniture Stores

£4,529,588

16%

35

 

Grey Technology Ltd

£4,507,449

9%

36

 

HSBC Bank Plc

£4,412,672

20%

37

 

Debenhams Plc

£4,370,405

25%

38

 

Hutchison 3g UK Ltd

£4,075,453

31%

39

 

B&Q Plc

£3,884,995

15%

40

 

Tesco Mobile Ltd

£3,833,771

23%

41

 

Cooperative Food

£3,694,105

13%

42

 

Gala Coral Grp Ltd

£3,668,614

17%

43

 

Sky Bet

£3,598,575

46%

44

 

Macdonald's Restrs Ltd

£3,417,781

4%

45

 

Volkswagen UK Ltd

£3,158,803

11%

46

 

British Airways Plc

£3,048,897

23%

47

 

Fiat Auto UK Ltd

£3,032,057

13%

48

 

Peugeot Motor Co Plc

£2,908,098

15%

49

 

Natwest

£2,800,830

17%

50

 

Wickes Building Supplies Ltd

£2,640,902

14%

51

 

Now Tv

£2,469,895

9%

52

 

BMW UK

£2,346,695

7%

53

 

Smart Energy UK Ltd

£2,273,629

11%

54

 

Renault UK Ltd

£2,179,741

8%

55

 

Talktalk Grp

£2,158,705

15%

56

 

Warner Bros Distributors (UK) Ltd

£2,100,236

7%

57

 

Gov UK

£2,032,974

16%

58

 

Thomson Tour Operators Ltd

£1,995,270

15%

59

 

TSB Bank Plc

£1,971,324

10%

60

 

Barclays Bank Plc

£1,956,109

10%

61

 

Nationwide Bs

£1,909,687

6%

62

 

Amazon (UK) Ltd

£1,859,991

2%

63

 

Channel 4 Tv Co Ltd

£1,784,743

8%

64

 

Samsung (UK) Ltd

£1,783,358

4%

65

 

Giffgaff

£1,777,595

24%

66

 

Furniture Village Ltd

£1,643,065

8%

67

 

Peoples Postcode Lottery

£1,577,708

6%

68

 

Unilever UK Ltd

£1,571,659

2%

69

 

Chanel Ltd

£1,569,478

10%

70

 

Google Com (Us)

£1,528,660

6%

71

 

Easyjet Airline Co Ltd

£1,489,238

9%

72

 

E1 Entertainment UK

£1,455,549

7%

73

 

Toyota (Gb) Ltd

£1,366,504

6%

74

 

Dyson Appliances Ltd

£1,270,405

8%

75

 

Hyundai Car UK Ltd

£1,263,424

7%

76

 

Glaxosmithkline Plc

£1,231,930

3%

77

 

Coty UK Ltd

£1,208,325

4%

78

 

Lionsgate Entertainment Corp (Us)

£1,180,625

8%

79

 

Harveys Furnishing Group Ltd

£1,134,060

6%

80

 

Audi UK Ltd

£1,125,315

5%

81

 

Coty Prestige UK Ltd

£1,077,615

5%

82

 

Lloyds Bank Plc

£1,055,647

4%

83

 

Coca Cola Great Britain

£1,015,126

3%

84

 

American Express Europe

£1,003,978

5%

85

 

Universal Pictures Limited

£961,823

4%

86

 

Twentieth Century Fox Film Company

£946,429

5%

87

 

Nissan Motor Gb Ltd

£932,938

4%

88

 

Arla Foods Plc

£923,476

3%

89

 

Bensons Bedcentres Ltd

£915,899

5%

90

 

Nestle

£824,148

1%

91

 

Bet365 Ltd

£817,091

11%

92

 

Seat UK Ltd

£798,359

4%

93

 

Suzuki (Gb) Plc

£760,832

4%

94

 

Sony Pictures

£759,526

4%

95

 

Citroen UK Ltd

£699,492

5%

96

 

Gocompare Com

£690,434

3%

97

 

P&O Cruises Plc

£660,828

4%

98

 

Aviva Plc

£657,426

3%

99

 

Paramount Pictures

£624,299

4%

100

 

Loreal Paris

£584,665

1%

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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