Top 100 advertisers

Top 100 advertisers in newspapers (print) January 2015 - December 2015

Source: Nielsen

Rank  Advertiser£ spend in newspapers% total ad spend
1 British Sky Broadcasting Ltd British Sky Broadcasting Ltd 35,983,890 16.61%
2 Bt Ltd Bt Ltd 28,513,253 18.51%
3 Aldi Stores Ltd Aldi Stores Ltd 22,941,639 33.50%
4 Asda Stores Ltd Asda Stores Ltd 20,345,002 24.87%
5  Virgin media Virgin Media 19,281,444 16.48%
6 Tesco Plc Tesco Plc 18,644,525 24.53%
7 Marks & Spencer Marks & Spencer 17,770,770 27.99%
8 Sainsburys Supermarkets Ltd Sainsburys Supermarkets Ltd 17,761,172 26.92%
9 Dfs Furniture Co Ltd Dfs Furniture Co Ltd 17,575,049 25.31%
10 Lidl Lidl Uk Gmbh 17,126,742 20.69%
11   Wm Morrison Supermarkets Plc 16,378,278 29.36%
12   Vodafone Ltd 13,856,485 23.81%
13   Dsg Intl Holdings Plc 12,078,679 18.83%
14   O2 Uk 11,850,469 25.83%
15   Procter & Gamble Ltd 9,216,359 4.42%
16   Argos Ltd 9,014,224 18.09%
17   Camelot Group Plc 8,610,039 21.37%
18   Jd Williams & Co Ltd 8,124,757 12.61%
19   Carphone Whse 8,027,566 50.15%
20   Shop Direct Home Shopping Ltd 7,681,936 16.85%
21   John Lewis Partnership 7,460,209 32.46%
22   Vauxhall Motors Ltd 7,452,502 25.00%
23   Boots The Chemists Ltd 7,325,861 13.14%
24   Talktalk Grp 7,191,697 19.81%
25   Reader Offers Ltd 7,014,315 79.13%
26   Hsbc Bank Plc 6,910,740 23.25%
27   Waitrose Ltd 6,653,086 33.69%
28   William Hill Bookmakers 6,236,185 39.35%
29   Ee Everything Everywhere Ltd 6,199,129 21.17%
30   Halifax Plc 6,060,773 15.44%
31   B&q Plc 5,978,289 20.30%
32   Axa Sun Life Plc 5,915,281 20.11%
33   Ford Motor Company Ltd 5,778,725 15.67%
34   Specsavers Optical Group Ltd 5,727,055 15.84%
35   Fiat Auto Uk Ltd 5,726,550 25.95%
36   Imagine Cruising 5,610,246 91.44%
37   Debenhams Plc 5,375,531 34.77%
38   Renault Uk Ltd 5,324,210 18.21%
39   British Gas Plc 4,824,703 12.07%
40   Next Plc 4,525,714 38.25%
41   Tesco Mobile Ltd 4,478,196 32.68%
42   Wickes Building Supplies Ltd 4,376,595 22.05%
43   Lloyds Bank Plc 4,319,285 12.63%
44   Scs Furniture Stores 4,295,280 19.06%
45   Peugeot Motor Co Plc 4,165,805 15.51%
46   Natwest 4,079,743 18.00%
47   Uktv 4,004,697 38.67%
48   British Airways Plc 3,841,751 30.93%
49   Grey Technology Ltd 3,781,145 13.49%
50   Mcdonalds Restrs Ltd 3,556,076 4.90%
51   Wilkinson Retail 3,442,775 57.51%
52   Harveys Furnishing Group Ltd 3,386,507 16.35%
53   Transport For London 3,316,463 28.11%
54   High Seat Ltd 3,076,614 43.38%
55   Damart 3,070,953 29.28%
56   Great Rail Journeys Ltd 2,994,089 70.39%
57   Bmw Uk 2,961,100 12.34%
58   Lv Group 2,953,256 19.89%
59   Radiancy Inc 2,888,801 24.63%
60   Toyota (Gb) Ltd 2,886,282 11.35%
61   Cooperative Food 2,859,953 9.65%
62   Nationwide Bs 2,858,015 8.30%
63   Screwfix Direct Ltd 2,854,817 38.21%
64   Sandals Holiday Resorts 2,853,995 65.76%
65   Lhr Airports Ltd 2,853,113 33.90%
66   Wren Living Ltd 2,846,757 66.93%
67   Gov Uk 2,796,192 9.43%
68   First Direct 2,782,465 35.61%
69   Gala Coral Grp Ltd 2,720,003 18.43%
70   Volkswagen Uk Ltd 2,683,159 12.74%
71   Ladbrokes Ltd 2,653,200 34.68%
72   Natl Savings & Investments Ns&i 2,646,807 58.62%
73   Nissan Motor Gb Ltd 2,620,320 9.25%
74   Ebay 2,607,518 27.10%
75   Bradford Exchange Ltd 2,417,735 20.00%
76   Twentieth Century Fox Film Company 2,414,601 7.56%
77   Furniture Village Ltd 2,409,571 14.06%
78   Neville Johnson Ltd 2,402,455 53.25%
79   Fidelity Investment Services Ltd 2,337,611 51.68%
80   Tsb Bank Plc 2,278,432 10.46%
81   Unilever Uk Ltd 2,249,387 1.60%
82   Hutchison 3g Uk Ltd 2,229,673 11.57%
83   Thomson Tour Operators Ltd 2,197,832 19.65%
84   Sainsburys Bank Plc 2,187,758 33.45%
85   Suzuki (Gb) Plc 2,178,409 11.35%
86   Saga Holidays Ltd 2,166,084 13.24%
87   Coca Cola Great Britain 2,158,840 6.79%
88   Warner Bros Distributors (Uk) Ltd 2,114,638 8.13%
89   Colt Car Co Ltd 2,079,118 21.01%
90   Virgin Holidays Ltd 2,072,696 32.62%
91   Scottish & Southern Energy Plc 2,058,091 9.31%
92   Shearings 2,040,239 40.96%
93   Multiyork Ltd 2,039,301 40.62%
94   Channel 4 Tv Co Ltd 2,017,509 10.61%
95   Skoda Uk Ltd 2,006,099 12.45%
96   Universal Pictures Limited 1,978,018 7.15%
97   Audi Uk Ltd 1,906,774 8.99%
98   Iceland Frozen Foods Plc 1,855,209 6.02%
99   Hyundai Car Uk Ltd 1,832,838 10.86%
100   Amazon (Uk) Ltd 1,828,554 3.55%

 

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