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Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.

16 April 2013 - The British Library, London

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The Sun on Sunday

Last edited on 23 May 2013

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Dave Wilcox

Sunday 60p

Print: 1,905,772 (01 Apr - 30 Apr 2013)

Online: 1,698,572 (01 Apr - 30 Apr 2013)

Sunday: Fabulous

Telephone: 020 7782 7683

Readership Data

Daily readership Source: NRS Oct 12 - Mar 13	Readership 000s	Cover %	Profile %
All Adults	5699	11.17	100.00
Men	3111	12.48	54.59
Women	2588	9.91	45.41
Age
15-24	997	12.52	17.49
25-34	1111	13.18	19.49
35-44	970	11.83	17.02
45-54	1025	11.81	17.99
55-64	662	9.38	11.62
65+	934	8.72	16.39
Social Class
AB Adults	668	4.91	11.72
ABC1 Adults	2106	7.66	36.95
ABC1C2 Adults	3663	9.51	64.27
C1 Adults	1438	10.36	25.23
C2 Adults	1557	14.12	27.32
DE Adults	2036	16.26	35.73
AB Men	378	5.38	6.63
ABC1 Men	1146	8.58	20.11
ABC1C2 Men	2066	10.69	36.25
C1 Men	768	12.14	13.48
C2 Men	920	15.41	16.14
DE Men	1046	18.66	18.35
AB Women	289	4.40	5.07
ABC1 Women	960	6.79	16.85
ABC1C2 Women	1598	8.33	28.04
C1 Women	671	8.88	11.77
C2 Women	638	12.62	11.19
DE Women	990	14.31	17.37
Region
London	1728	13.63	30.32
Midlands	1099	11.30	19.28
North West	532	8.54	9.33
Yorkshire	618	9.98	10.84
South & South East	558	10.15	9.79
East of England	512	11.40	8.98
Wales & West	444	9.18	7.79
Central Scotland	428	13.02	7.51
North East	366	12.57	6.42