Shift North 2017 reports and presentations

Building for the future

With The Telegraph operating across multiple platforms - from Instagram to Alexa - how does it ensure continuity of brand voice? The title's director of product Cat Wildman fills delegates in at Shift North 2017. 

"We need to stay true to our journalistsic values across all the platforms that we are on" explained Cat, adding that The Telegraph is moving from a numbers race to knowing its customers.

Watch the session and view Cat's slides below:  

 

Cat Wildman 04/10/17

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