Shift North 2017


The leading event for the UK's national newsbrands.

Shift North brings together the influencers, disrupters and change makers of newsbrands and asks them to tell their stories. Hear from editors, clients, media and creative agencies about how newsbrands are evolving. What's it like in a modern newsroom? What are the secrets of the most effective brand partnerships? What's the next game changer?

Our programme includes:

  • Data and culture in the modern newsroom: The Guardian has long been recognised for digital pathfinding, not least around data. Chris Moran, who co-created the Guardian's bespoke analytics tool Ophan, talks about how the use of data has developed at the Guardian, how they're utilising it today and where they need to go next

  • The Sun on Snapchat: It’s the country’s biggest selling newspaper, but how has The Sun harnessed the power of Snapchat to reach a younger audience? Hear from the title’s Snapchat editor Sophie Tighe

  • The art of picture editing: How has the evolution of the digital landscape and changes in how we consume news impacted on the role of the picture editor? Trinity Mirror fills us in

  • Three perspectives: Hear from a client, creative and media agency on the role of newsbrands in the evolving media landscape 

Full line up to be announced soon. 


Date: 3 October 2017
Venue: People's History Museum, Left Bank, Spinningfields, Manchester, M3 3ER
Timing: 9am breakfast and registration; 9.30am start; finish at 1pm



Henry Daglish


Bountiful Cow

Henry is the founder of the UK’s newest independent media agency Bountiful Cow – an agency which he says is “intent on delivering a breath of fresh air into the media industry and the way we work”.

Previously Henry was managing director at Arena Media, a role which culminated an 11 year spell of working for BLM, which then became Arena Media as part of the Havas Group.

He describes himself as having “a true passion for the industry and ensuring that we are always creating work that works for our clients”.


Chris Moran

editor of strategic projects

Guardian News & Media

Chris spends his days capturing, analysing and providing data across the Guardian to solve problems and change culture - and with a monthly traffic of over 100 million, there is a lot of data! His challenge is to identify how the signals amongst all the noise and, crucially, make this comprehensible and useful to very busy colleagues in a range of disciplines. 

He previously spent seven years as the Guardian’s audience editor in the London newsroom, building and leading the team responsible for finding the widest, most relevant audience for the Guardian’s journalism across the internet, from search to social and external referral.

Having defined the concept of responsible reach, Chris has been critical in defining best digital practice at the Guardian. He is the lead editorial strategist and co-creator of Ophan, the Guardian’s class‐leading, real-time analytics tool that began as a hack day project in 2012. He is now leading two key projects at the Guardian: using data to help editors become more efficient and significantly reduce the number of unread stories, and building new tools to help editors and journalists.


Sophie Tighe

Snapchat editor

The Sun

Sophie has a degree in American Studies from King's College London, which included a year abroad at the George Washington University in DC. After a magazine journalism MA at City University London, she began her career in 2012 as a digital intern at Reveal magazine.

She moved to Yahoo in 2013 as a senior lifestyle reporter, writing and commissioning stories on everything from showbiz, politics and culture, before joining The Sun on the online features desk in 2015. In 2016 she was appointed editor of the paper's Snapchat Discover channel and tasked with leading a team of writers and designers for its launch in April of that year. Under her editorship, the team has been nominated for a Digiday award and become one of the top publishers on the platform.




Shift North 2016

Watch the videos from Newsworks' third annual conference at the People's History Museum on 13 October.

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020 7839 8935


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